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品牌 : 京东图书 出版时间 : 2013-01-01 品牌属地 : 中国 出版社 : 机械工业出版社 语言 : 中文 ISBN : 9787111393740 版次 : 1 页数 : 264 印刷时间 : 2013-01-01 包装 : 平装 著者 : 王爽,等 用纸 : 胶版纸
内容简介

即点即读,跟老外学地道纯正发音。
图文并茂,随电脑说正确流畅英语。
目录

丛书序
Chapter 1 Business Communication商务交际
Unit 1 Meeting the Clients接待客户
Meeting at the Airport机场接人
Luggage Claiming 提取行李
Luggage Inspection开箱检查
Heading for the Hotel前往酒店
Checking in登记入住
Room Service客房服务
Room Change更换房间
Checking out结账退房
Unit 2 Entertaining the Clients宴请客户
Banquet Arrangement安排宴会
Banquet Invitation宴会邀请
Seats Arrangement安排就座
Banquet Address宴会致辞
Talking during the Banquet席间交谈
Drinking a Toast祝酒
Appreciation for Entertainment感谢宴请
Unit 3 Visiting the Company参观公司
Scheduling 行程安排
Showing Around带领参观
Introducing the Company公司简介
Introducing the Staff员工介绍
Introducing the Factory工厂简介
Visiting the Workshop参观车间
Running State运行状况
Production Capacity生产能力
Quality Control质量控制
Product Safety产品安全
Visiting the Showroom参观样品间
Unit 4 Having a Sightseeing with the Clients陪同观光
Trip Planning出游计划
Taking the Sightseeing Coach搭观光巴士
Renting a Car for the Trip租车出行
Taking Pictures拍照留念
Buying Souveniors购买纪念品
Unit 5 Seeing the Clients off 临行送别
Inquiring the Air Tickets查询机票
Air Tickets Reservation预订机票
Confirming the Tickets确认机票
Air Tickets Changing改签机票
Sending Gifts赠送礼物
Saying Goodbye to Each Other相互道别

Chapter 2 Business Meetings商务会议
Unit 1 The Process of a Meeting会议流程
Preparation of the Meeting会前准备
Meeting Notice会议通知
Meeting Rules会议规则
Meeting Opening会议开始
Making a Statement 发言
Giving Opinions提出意见
Objection表示反对
Support表示赞成
Integrating Different Opinions整合意见
Making a Decision by Vote选举表决
Having a Break会间休息
Drawing a Conclusion会议总结

Chapter 3 Business Negotiation商务谈判
Unit 1 Technology Negotiation技术谈判
Technical Cooperation技术合作
Technology Import技术引进
Technology Transfer技术转让
Unit 2 Patent Negotiation专利谈判
Patent Applying专利申请
Patent Transfer专利转让
Unit 3 Agency Negotiation代理谈判
Looking for Agents物色代理
Agent Applying 申请代理
Declining Agent Applying拒绝代理申请
Accepting Agent Applying接受代理申请
Agency Commission代理佣金
Agency Agreement代理协议
Agent Agreement Extension续约代理
Unit 4 Tendering and Bidding 招标投标
Calling for Tenders招标
Tendering 投标
Unit 5 Joint Venture合资合作
Investment Environment投资环境
Investment Interest投资兴趣
Investment Risk投资风险
Investment Policy投资政策
Forms of Joint Venture合资形式
Operating Management经营管理
Unit 6 Financing 资金筹措
Working Capital Loans流动资金贷款
Fixed Assets Loans固定资产贷款
Special Loans专项贷款
Issuing Bonds Overseas发行海外债券
Unit 7 Enterprises Reorganization企业重组
Win-win Strategy双赢战略
Merger and Acquisition兼并收购
Interior Reorganization内部重组

Chapter 4 Marketing Management市场营销
Unit 1 Market Research市场调研
Market Survey市场调查
State Analysis势态分析
Market Positioning市场定位
Share of the Market市场份额
Unit 2 Marketing Strategy 营销策略
Marketing Objectives营销目标
Seizing the Market抢占市场
Price Strategy价格策略
Production Strategy产品策略
Door-to-Door Selling上门推销
Promotion in Shopping Mall商场促销
Auction拍卖会
News Conference 新闻发布会
Performances for Public Welfare公益表演
Unit 3 Advertising 广告宣传
Advertising Design广告设计
Implementation Plan实施计划
Advertising Effect广告效应
Magazine Advertising杂志广告
Television Advertising电视广告
Online Advertising网络广告
Outdoor Advertising 户外广告
Unit 4 Production Recommending 产品推介
Production Exhibition产品展销
Recommending Products产品推荐
Production Presentation产品介绍
Analyzing Selling Points卖点分析
Unit 5 After-sale Service售后服务
Handling with Goods Rejected处理退货
Exchanging Goods处理换货
Repairing for Free免费维修
On-site Repair上门维修
Dealing with Complaint处理投诉
Calling for Feedback回访客户

Chapter 5 Foreign Trade Practice外贸实务
Unit 1 Building Business Relationship建立贸易关系
Range of Products产品范围
Credit Position资信情况
Development Objectives发展目标
Unit 2 Inquiry and Offer询盘报盘
Inquiring Prices 询问价格
Inquiring Discount询问折扣
Inquiring Commission询问佣金
Non-firm Offer报虚盘
Firm Offer报实盘
Unit 3 Price Negotiation磋商价格
Compromise 折中让步
Quantity Discount数量折扣
Refusing to Cut the Price拒绝降价
Unit 4 Placing an Order for Goods订货
Quality Requirement质量要求
Asking for Samples索取样品
Placing a Trial Order试订
Placing an Order 下订单
Cutting the Order削减订单
Cancelling the Order取消订单
Unit 5 Payment Terms付款方式
Collection on Documents跟单托收
Clean Collection光票托收
Installments分期付款
Letter of Credit信用证付款
Opening an L/C 开立信用证
Amending the L/C修改信用证
Unit 6 Packing包装
Packing Requirement包装要求
Packing Cost包装费用
Unit 7 Shipment装运
Load and Transport装运方式
Date of Shipping装船期限
Unloading 卸货问题
Delivery交货问题
Unit 8 Commodity Insurance商品保险
Insurance Consulting保险咨询
Rate of Premium保险费率
Insurance Negotiation保险办理协商
Insurance Purchase购买保险
Unit 9 Customs Clearance报关通关
Commodity Declaration商品报检
Inspection Procedure商检程序
Inspection Certificate商检证明
Formalities for Customs Clearance通关手续
Unit 10 Contract Negotiation合同谈判
Contract Discussion商定合同
Amendment of Contract修改合同
Signing the Contract签订合同
Unit 11 Claims and Settlements索赔与理赔
Goods Shortage货物短缺
Goods Breakage货物破损
Delay in Delivery 交货延迟
Disputes on Insurance保险纠纷
Lodging Claims提出索赔
Claim Indemnity Negotiation索赔谈判
Accepting Claim Indemnity同意索赔
Resorting to Arbitration诉诸仲裁
Unit 12 Trade Types贸易类型
Processing Trade 加工贸易
Assembling Trade装配贸易
Compensation Trade补偿贸易
Consignment Trade寄售贸易
Barter Trade易货贸易

Chapter 6 Workplace and Career职业生涯
Unit 1 Recruitment员工招聘
Self-introduction自我介绍
Reasons for Leaving离职原因
Salary Expectation期望薪水
Welfare Policy福利要求
Accepting the Job Offer接受工作
Job Negotiation洽谈入职
Applying for a Secretary应聘秘书
Applying for a Hotel Staff应聘酒店服务人员
Applying for a Manager Assistant应聘经理助理
Applying for Trading Staff应聘贸易业务员
Applying for a Salesman应聘销售人员
Applying for Bank Staff应聘银行职员
Unit 2 Getting along with Colleagues同事相处
Greeting Colleagues问候同事
Having Lunch Together邀约午餐
Shopping Together一起购物
Burning the Mid-night Oil熬夜加班
Covering for Somebody请人代班
Borrowing and Returning借还物品
Answering the Phone for Others代接电话
Asking for Help请求帮助
Asking for Opinions征求意见
Teamwork团队合作
Having Conflicts产生冲突
Handling with Conflicts化解矛盾
Celebrating Birthday祝贺生日
Celebrating Promotion庆祝升迁
Romantic Relationships at Work职场恋爱
Unit 3 Communicating with Managers上下沟通
Assigning Work分配工作
Progress Reporting汇报工作
Praising the Employee夸奖员工
Giving Suggestion提出建议
Appreciating Your Boss赞赏上司
Explaining Faults解释失误
Releasing Complaint发泄不满
Applying for Annual Leave申请休假
Asking for Job Transfer要求调动
Asking for Promotion要求升迁
Asking for Raise要求加薪
Applying for Resignation申请辞职

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