商务英语函电
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商务英语函电

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品牌 : 京东图书

品牌属地 : 中国

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商品详情

编者 : 黄荔青 品牌 : 京东图书 出版时间 : 2011-02-01 品牌属地 : 中国 出版社 : 厦门大学出版社 ISBN : 9787561535738 版次 : 1 页数 : 217 印刷时间 : 2011-02-01 包装 : 平装 用纸 : 胶版纸
内容简介

高职教育作为我国高等教育的全新组成部分,如何确立培养目标来适应时代要求,培养高素质的技能型人才,已经成为人们关心的问题。教材作为教育系统的软件,它不仅反映着社会发展的要求,在某种程度上还直接决定着受教育者的培养质量。因此,目前国内外都非常注意教材的开发和建设。为了适应高职高专国际经济与贸易、商务英语等专业外贸函电教学的需要,我们组织省内部分高职高专院校的教师、企业人士编写了高职高专现代服务业商务英语系列教材中的“商务英语函电”教材。
为了使教材编写适应高职教育的特点以及时代发展的要求,我们在编写过程中尽量把最新的内容吸收到教材中来,充分体现高职高专教材“以能力为本位、以应用为目的、以学生为主体的特点”。内容上突出了“能力培养”‘和“创新教育”,例如:《商务英语函电》的章节按照外贸业务流程编排,使学生通过学习很快掌握知识,熟悉外贸进出口工作的整个过程。
作为高职高专教材,为了方便教学和学生自主学习,每个章节前都有外贸业务简介和岗位要求,每个章节所选用信函中的重点、难点和例句都加有英汉注释,除了课后的词汇练习、句子结构练习和信函翻译、撰写练习,我们还在每个章节后面选用了外贸业务的各种单据和实训材料供学生操练,《商务英语函电》还配有习题答案。
目录

前言
Chapter Ⅰ Structure and Format of Business Letters
Chapter Ⅱ Establishing Business Relations
Brief Introduction
Lesson l Developing Client Base
Lesson 2 Request for Establishment of Business Relations
(A)A Letter from an Importer
(B)A Reply to the Above
Lesson 3 Transferring Business Relations
Lesson 4 Credit Enquiries
(A)Credit Enquiries
(B)A Reply to the Above
Skill Training for Establishing Business Relations

Chapter Ⅲ EnquiriesOffers and Counteroffers
Bfief IntroduCtion
Lesson 5 First Enquiry
(A)A First Enquiry
(B)A Reply to the Above Letter
Lesson 6 Specific Enquiry
(A)A Specific Enquiry
(B)A Reply to the Specific Enquiry
Lesson 7 0ffers
(A)A Firm Offer for Men,S Shirts and Men,S Jackets
(B)A Non-firm Offer for Tablecloths
Lesson 8 Counter0ffers
(A)Asking for Price Reduction
(B)Declining Counter-offer
(C)Accepting Counter-offer
Skill Training for Enquiries,Offers and Counter-offers

Chapter Ⅳ Orders
Brief Introduction
Lesson 9 An Order
(A)An Order for Evening Wear
(B)A Reply
Lesson l0 Declining an Order
(A)Declining an Order
(B)Offering Substitutes
Lesson ll Conclusion of Business
(A)Sending an S/C
(B)Counter-signature
sbu Training for Orders

Chapter Ⅴ Payment
Brief Introduction
Lesson l2 Asking for D/P Payment
Lesson l3 D/P Payment
(A)Declining D/P Payment
(B)Accepting D/P Payment
Lesson l4 Payment
(A)Asking for Payment
(B)Demanding Overdue Payment
skjll Training for Payment

Chapter Ⅵ L/C EstablishmentExtension and Amendment
Brief Introducfion
Lesson l5 Establishment of L/C
(A)Urging Establishment of L/C
(B)A Reply
Lesson l6 Asking for Extension of the L/C
Lesson l7 Asking for Amendment to the L/C
sbu Training for L/C EstablishmentExtension and Amendment

Chapter Ⅶ Packing and Shipment
Brief Introduction
Lesson l8 Packing Requirements
Lesson l9 Changing Packing Requirement
Lesson 20 Shipment
(A)Urging Shipment
(B)A Reply
Lesson 21 Transshipment and Partial Shipments
(A)Asking for Transshipment and Partial Shipments
(B)A Reply
Lesson 22 Information on Container Service
Skill Training for Packing and Shipment

Chapter Ⅷ Insurance
Bfief IntroduCuon
Lesson 23 About Insurance
Lesson 24 Insurance Advising
(A)Insurance Advising(1)
(B)Insurance Advising(2)
Lesson 25 Coveting Insurance and Insurance Clause
(A)Open Policy
(B)Insurance Clause
Skill Training for Insurance

Chapter Ⅸ Claims
Bfief Introduction
Lesson 26 Claims
(A)The Claim for Short-shipment
(B)Declining the Claim
Lesson 27 Claim for Poor Packing
Lesson 28 Claim for Short-delivery
Skill Training for Claims

Chapter Ⅹ Agency
Bfief Introduction
Lesson 29 Sole Agency
(A)Applications for Sole Agency
(B)An Unfavorable Reply
Lesson 30 A Favorable Reply to the Request for Sole Agency
Lesson 31 Sole Agency Agreement
Skill Training for Agency
Appendix Some Useful Documents
References

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