国际商务(英文版·第3版)
  • 国际商务(英文版·第3版)

国际商务(英文版·第3版)

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商品详情

品牌 : 京东图书 品牌属地 : 中国 语言 : 中文 开本 : 29 页数 : 468 印刷时间 : 2012-06-01 包装 : 平装 出版时间 : 2012-06-01 出版社 : 电子工业出版社 ISBN : 9787121171437 版次 : 3 著者 : [美]斯图尔特·沃尔(Stuart Wall),索诺·米诺卡(Sonal Minocha),布朗温·里斯( Bronwen Rees) 用纸 : 胶版纸
内容简介

《国际商务(英文版·第3版)》从全球的政治、经济、文化、法律、技术、伦理和生态等宏观的商业环境,到企业如何进行国际贸易、国际投资和国际金融业务,到企业国际经营战略的制定、国际人力资源管理、国际市场营销等,都有较为详细的论述。同时本书精选了大量实际的案例,把许多主要的经济、贸易和管理理论融入案例之中,用来解释我们所处的全球化商业经营环境和具体的国际商业经营实践,使理论的意义更加明确、更加容易理解。另外,本书教辅资料齐全,为教和学提供了诸多的便利。
目录

Preface:using this book
Acknowledgements
ADDreVlatIOns
1 Introduction to international business
Introduction
Patterns and trends in international business
Globalisation
The multinational enterprise(MNE)
How important are the multinationals?
Useful websites
Useful key texts
Other texts and sources
Case studies
1.Dyson relocates production tO South-East Asla
1.2 Happy birthday,globalisation
1.3 How tO play the home advantage
1.4 Does a global approach benefit the company?
1.5 Competing in a globalised economy
Boxes
1.1 Relative Unit Labour Costs(RULC)
1.2 Definitions of globalisation
1.3 Globalisation features
2 lnternatiOnaIiSatiOn process
Introduction
Export-based methods for internationalisation
Non-equity-based methods for internationalisation
Equity-based methods for internationalisation
Whv invest abroad?
Theoretical explanations
Useful websites
Useful key texts
Other texts and sources
Case studies
2.1 Helping inward fdi
2.2 Patents and the EU pharmaceuticals market
2.3 Legal process outsourcing in India
2.4 Market entry into China
2.5 The Japanese keiretsu
2.6 China versus South Korea
Z.7 Toyota wlns support for its US operations
2.8 Daewoo moves into international agriculture
2.9 Internationalisation may not always deliver!
Boxes
2.1 ‘Flat tax’regimes
2.2 Government policies,exporting and fdi
3 International business:theory and practice
Introduction
Gains from trade
Sources of comparative and competitive advantage
Trade and the world economy
Barriers to trade
Protectionist policies
Regional trading arrangements
Government policies and international business
Internationalinstitutions and world trade
The International Monetary Fundl(IMF)
World Bank
Useful websites
Useful key texts
Other texts and sources
Case studies
3.1 Impacts of fleer trade
3.2 Intra-industry trade:Honda
3.3 High cost of anti-dumping tariffs
3.4 Harbours of resentment
3.5 WTo to rule on US import duties
Boxes
3.1 Comparative advantage and opportunity cost
3.2 Gains from trade
3.3 Impacts of a tariff
3.4 Impacts of a subsidy
3.5 Customs Union:trade creation and trade diversion
3.6 Impacts of EU policies on farms and agri-businesses
3.7 IMF stabilisation programmes
3.8 WOrid Bank structural adj ustment and stabilisation
4 The political,legal,economic and technological environment
Introduction
Political environment
Political risk
The internationallegal environment
Intellectual property rights
Economic systems
Economic variables and the business environment
Technological environment
Technology transfer
Useful websites
Useful key texts
Other texts and sources
Case studies
4.1 Chinese government and EU milk products
4.2 BMW after Rover
4.3 Tougher scrutiny of foreign takeovers in US
4.4 Intellectual property rights(IPR)in India:Novartis
4.5 Extending copyright
4.6 Intellectual property rights in China(IPR):Durex
4.7 Market influences on Wellcome share price
4.8 China’S capital markets begin to open
4.9 Finance chiefs take pessimistic view
Boxes
4.1 EU directives and state aid
4.2 EU directives and data protection
4.3 Strategic patenting
4.4 Elasticity of demand
4.5 Creating or destroying j obs
5 InternationaI SOciOcuIluraI environment
Introduction
National cultural characteristics
Cultural impacts on international business
National,organisational and occupational cultures
Strategies for developing intercultural competence
Useful websites
Useful key texts
Other texts and sources
Case studies
5.1 National culture and Japanese competitiveness
5.2 East meets West
5.3 Culture of communication breaks through traditional barriers
5.4 Corporate culture and Japanese competitiveness
5.5 Management gurus might rethink the Dutch approach
5.6 Challenges to cross-cultural team management
5.7 Corporate‘personality’has a big impact on business success
Boxes
5.1 A clash of cultures
5.2 National and organisational cultural dimensions
6 International ethical and ecological environment
Introduction
Business ethics
Ethics and the corp orate culture
Different ethic

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