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编者 : 商务英语课程组 品牌 : 京东图书 出版时间 : 2001-08-01 品牌属地 : 中国 出版社 : 中央广播电视大学出版社 语言 : 英语 ISBN : 9787304021405 版次 : 1 页数 : 202 包装 : 平装 著者 : [美]格菲 (Mary Ellen Guffey)
内容简介

根据美国South Western College Publishing出版的Business Communication Process&Product改编的,考虑到具有中等英语水平的读者学习的需要,对内容做了某些调整和删节,每个Chapter之后补充了Words&Notes。这套商务英语教材从不同的侧面系统介绍了商务活动中常用的交际手段和交际技巧。全书分为1、2两册。
目录

CHAPTER 1 COMMUNICATING AT WORK
Case Study: Communication in Process: Pillsburys Restructuring
"Discombobulates" Employees
Ensuring That You Succeed in the New Workplace
Career Coach: Five Common Myths About Writing on the Job
Career Coach: Sharpening Your Skills for Critical Thinking,
Problem Solving, and Oecision Making
Examining the Process of Communication
Overcoming Interpersonal Communication Barriers
Communicating in Organizations
lech Talk: Tips for Controlling the E-Mail Monster
Improving the Flow of Information in Organizations
Case Study: Process in Progress: Pillsbury Revisited
Facing Increasing Ethical Challenges
Strengthening Your Communication Skills
Summary of Learning Objectives
Case Study: Process to Product: Applying Your Skills
at Pillsbury
Chapter Review
Critical Thinking
Activities
Words & Notes

CHAPTER 2 COMMUNICATING IN TEAMS: LISTENING, NONVERBAL
COMMUNICATION, COLLABORATION, AND MEETING SKILLS
Case Study: Communication in Process: Harley-Oavidson
Cruises Toward Team-Based Management
Communicating in a Team-Oriented Workplace
Characteristics of Successful Teams
Career Coach: Five Strategies for Reaching Group Decisions
Checklist for Developing Team Effectiveness
Organizing Team-Based Written and Oral Presentations
Case Study: Process in Progress: Harley-Oavidson Revisited
Becoming an Effective Team Listener
Checklist for Improving Listening
Communicating Through Nonverbal Messages
Checklist of Techniques for Improving Nonverbal
Communication Skills
Planning and Participating in Productive Meetings
Checklist for Planning and Participating in Productive Meetings
Using Groupware to Facilitate Meetings and Decision Making
Case Study: Process to Product: App/ying Your Skills at
Harley-Davidson
Strengthening Your Teamwork Skills Now
Summary of Leaming Objectives
Chapter Review
Critical Thinking
Activities
Words & Notes

CHAPTER 3 COMMUNICATING ACROSS CULTURES
Case Study: Communication in Process." Coming and
Vitro: A Marriage Made in Hell
The Increasing Importance of Multicultural
Communication
Tech Talk: Being Multiculturally Correct on the Web
Understanding Culture
Achieving Multicultural Sensitivity
Ethical Insights: Firm Lands in Hot Water for Caving in to
Culturay Prejudices
Case Study: Process in Progress: Coming and Vitro Revisited
Improving Communication With Multicultural Audiences
Checklist for Improving Multicultural Sensitivity and Communication
Coping With Multicultural Ethics
Capitalizing on Workforce Diversity
Career Coach: He Said, She Said: Gender Ta/k and
Gender Tension
Case Study: Process to Product: Applying Your Skills in Mexico
Summary of Leaming Objectives
Chapter Review
Critical Thinking
Activities
Words & Notes

CHAPTER 4 PREPARING TO WRITE BUSINESS MESSAGES
Case Study: Communication in Process: Kinkos Trades
Quirky Campus Image for Buttoned-Down Corporate Look
Approaching the Writing Process Systematically
Tech Talk: Seven Ways Computer Software Can Help You
Create Better Written Messages, Oral Presentations, and
Web Pages
Analyzing the Task
Anticipating the Audience
Adapting to the Task and Audience
Case Study: Process in Progress: Kinkes Revisited
Career Coach: Eight Easy Ways to Make Readers and
Listeners Angry
Checklist for Adapting a Message to Its Audience
Adapting to Legal Responsibilities
Case Study: Process to Product: Applying Your Skills
to Kinkos
Summaw of Learning Objectives
Chapter Review
Critical Thinking
Activities
Words & Notes

CHAPTER 5 ORGANIZING AND WRITING BUSINESS MESSAGES
Case Study: Communication in Process: Liz Claibome
Finds That Achieving Human Rights in Apparel Industry
Is Like Bottling Fog
Researching Data and Generating Ideas
Organizing Data
Organizing Ideas Into Pattems
Case Study: Process in Progress: Liz Claibome, Inc., Revisited
Composing the first Draft
Drafting Meaningful Paragraphs
Checklist for Composing Sentences and Paragraphs
Case Study: Process to Product Applying Your Skills at Liz
Claibome, Inc.
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Words & Noles

CHAPTER 6 REVISING BUSINESS MESSAGES
Case Study: Communication in Process." Spanish
Speaking Chihuahua Sparks Overhaul of Taco Bell Menu
Revising Messages
Revising for Vigor and Directness
Revising for Readability
Case Study: Process in Progress: Taco Bell Revisited
Checklist for Revising Messages
Career Coach: Applying the Fog Index to Determine
Readability
Proofreading for the Finishing Touch
Tach Talk: Spell Checkers Are Wonderful, But...
Tech Talk: Grammar Checkers: Theyve Come a Long Way,
Baby
Evaluating the Product
Summary of Leaming Objectives
Case Study: Process to Product. Applying Your Skills
at Taco Bell
Chapter Review
Critical Thinking
Activities
Words & Notes
精彩书摘

Explain the relationship between ethnocentrism, tolerance, and stereotypes in achieving multicultural sensitivity. Identify the six stages of multicultural transformation. Ethnocentrism refers to a feeling that the cultureyou belong to is superior to all others and holds all truths. To function effectivelyin a global economy, we must develop knowledge of and tolerance for other cultures. We also need to move beyond stereotypes, which are oversimplified behav-ioral patterns applied uncritically to groups. To achieve multicultural sensitivity, weshould discover and value individual personal qualities. The first stage of multi-cultural transformation is denial, in which we refuse to admit that cultural differences exist among people. The second stage, defense, involves protecting our ownworldview to counter the perceived threat of cultural difference. In the third stage,minimization, we conceal differences in the shadow of cultural similarities; differences are trivialized. The fourth stage includes acceptance, wherein we begin to accept the existence of behavioral differences. In the fifth stage, adaptation, we becomeempathic toward cultural differences; and in the sixth stage, integration, we lookupon cultural differences as a means of enriching our lives.

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