卡耐基经典全集:人性的弱点·人性的优点·演讲与口才(英文原版)
  • 卡耐基经典全集:人性的弱点·人性的优点·演讲与口才(英文原版)

卡耐基经典全集:人性的弱点·人性的优点·演讲与口才(英文原版)

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品牌 : 京东图书 出版时间 : 2010-06-01 品牌属地 : 中国 出版社 : 天津社会科学院出版社 语言 : 英文 ISBN : 9787806885598 版次 : 1 页数 : 606 印刷时间 : 2010-06-01 包装 : 平装 著者 : [美]戴尔·卡耐基 用纸 : 胶版纸
内容简介

Part One Fundamenta1 Techniques in Hand1ing Peop1e Part Two Six Ways to Make Peop1e Like You Part Three How to Win Pop1e to Your Way of Thinking Part Four Be a Leader: How to Change Peop1e without Giving Offense or Arousing Resentment Part Five Letter 。

目录

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
Part One Fundamental Techniques in Handling People
Part Two Six Ways to Make People Like You
Part Three How to Win Pople to Your Way of Thinking
Part Four Be a Leader: How to Change People without Giving Offense or Arousing Resentment
Part Five Letters That Produced Miraculous Results
Part Six Seven Rules for Making Your Home Life Happier
HOW TO STOP WORRYING AND START LIVINGS
HOW QUICK AND EASY WAY TOEFFECTIVE SPEAKING
精彩书摘

Unless he is consumed by some great cause to which he hasdedicated his life, every speaker will experience moments of doubtabout his subject matter. He will ask himself whether the topic is theright one for him, whether the audience will be interested in it. He willbe sorely tempted to change his subject. At times like these, whennegativism is most likely to tear down self-confidence completely, youshould give yourself a pep talk. In clear, straightforward terms tellyourself that your talk is the right one for you, because it comes out ofyour experience, out of your thinking about life. Say to yourself thatyou are more qualified than any member of the audience to give thisparticular talk and, by George, you are going to do your best to put itacross. Is this old-fashioned Coue teaching? It may be, but modernexperimental psychologists now agree that motivation based onautosuggestion is one of the strongest incentives to rapid learning, evenwhen simulated. How much more powerful, then, will be the effect ofa sincere pep talk based on the truth?
……
前言/序言

How to Win Friends and Influence People was first published in1937 in an edition of only five thousand copies. Neither Dale Carnegienor the publishers, Simon and Schuster, anticipated more than thismodest sale. To their amazement, the book became an overnightsensation, and edition after edition rolled off the presses to keep upwith the increasing public demand. How to Win Friends and InfluencePeople took its place in publishing history as one of the all-timeinternational best-sellers. It touched a nerve and filled a human needthat was more than a faddish phenomenon of post-Depression days, asevidenced by its continued and uninterrupted sales into the eighties,almost half a century later.
Dale Carnegie used to say that it was easier to make a milliondollars than to put a phrase into the English language. How to WinFriends and Influence People became such a phrase, quoted,paraphrased, parodied, used in innumerable contexts from politicalcartoons to novels. The book itself was translated into almost everyknown written language. Each generation has discovered it anew andhas found it relevant.
Which brings us to the logical question: Why revise a book thathas proven and continues to prove its vigorous and universal appeal?Why tamper with success?
To answer that, we must realize that Dale Carnegie himself was atireless reviser of his own work during his lifetime. How to WinFriends and Influence People was written to be used as a textbook forhis courses in Effective Speaking and Human Relations and is still usedin those courses today. Until his death in 1955 he constantly improvedand revised the course itself to make it applicable to the evolving needsof an ever-growing public.

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