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富爸爸如何打造一个制胜团队

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即使面对难以战胜的挑战,卓越团队最终也会获得胜利。因为他们拥有一套看得见的荣誉守则,它可以让团队即使处于压力之下也能凝聚在一起。它让每个团队成员为特定的行为标准和业绩承担责任,最重要的是,彼此负责。拥有这一方法的人就会拥有极大的市场优势。《富爸爸如何打造一个制胜团队》则给你拥有这一优势的机会。
Content Description

如果销售是企业的第一技能,那排在第二位的就是将普通人凝聚在一起并打造一支冠军团队的能力。
无论是创办或经营一家企业,还是进行投资理财,抑或是创业家精神,甚至你个人生活的方方面面,想要在这些领域取得成功,都离不开荣誉守则。《富爸爸如何打造一个制胜团队》通过对诸多典型案例进行分析,并为读者在如何制定荣誉守则方面提供详细步骤。因此,对于任何想要制定强有力的荣誉守则个人、群体或公司来说,《富爸爸如何打造一个制胜团队》不失为一本极具可行性的行动指南。
阅读《富爸爸如何打造一个制胜团队》,你将在以下几个方面得到帮助:
★制定你自己的荣誉守则
★如何快速执行和强化这些守则
★利用守则控制组织的成长
★通过选择合适的人将你的团队凝聚在一起
★借助团队的力量提升业绩
★将压力化为动力,以此得到非比寻常的业绩
Author Description

布莱尔·辛格,是资深作家、演说家,被公认为当今商界个人及机构行为转变的最出色的服务商之一。
布莱尔·辛格还建立了一套独特的、极具影响力的教、学及其辅助办法,几乎可以保证客户实现积极的行为转变,并拥有高效的职业表现,由此赢得了全球范围内的认可。他是国际培训公司——布莱尔·辛格加速培训公司(BSAT)的创始人。
自1987年以来,他曾经与上万名个人及机构合作过,其中有财富500强的企业,也有独立的销售代理。在他的帮助下,他们取得了非凡的销售业绩、实现了高水平的产量并获得了大量的现金流。
Comments

★富爸爸说过:“企业和投资都是依靠团队进行的活动。”领导和管理人的能力是一项至关重要的经营能力。依我看,许多中小企业无法成长或直接倒闭的原因之一就在于:创业家不能组建一支强有力的团队。”
——罗伯特清崎(《富爸爸穷爸爸》作者)
Catalogue

推荐序 创业者必备的四项商业技能
前言 荣誉守则
第一章 你为什么需要荣誉守则
第二章 财富与成功取决于谁在你的团队里
第三章 制订一套人尽其才的荣誉守则
第四章 你的荣誉守则是什么
第五章 如何贯彻守则,确保夺冠
第六章 教导他人成就卓越的领导力
第七章 荣誉守则最大的影响力
第八章 确保担当、忠诚和信任
第九章 践行守则,直面挑战
结论 该是你制订荣誉守则的时候了
致谢
Book Abstract

《富爸爸如何打造一个制胜团队》:
为了打造一支有凝聚力的团队,从寻找优秀队员开始着手会比较有利。不管你谈论的是企业、非营利机构、俱乐部,还是销 售团队、社区、政府,甚至是家庭,情况皆如此。队员的优秀程 度取决于他们是否具有遵照守则做事的才能、渴望和意愿。
有些情况下,在决定谁可以加入你的团队方面,你没有多少 选择余地,这也是事实。然而,荣誉守则却能让那些尚未加入团 队的人确定这是否是他们想要加入的那类团队。对于那些已经成为 团队队员的人来说,荣誉守则可以让他们决定要不要继续留下来。
我知道这似乎有些残酷,但是你必须决定你正在做的事情是 否让你感到舒服,是否是你喜欢的事情,或者你是否真的想赢。 你瞧,我可能会想加入费城老鹰队打橄榄球,但那并不意味着我 可以去!我有在那支球队中比赛打球所需要的本事吗?没有!
一支卓越的团队并非只是一群拥有共同目标的人聚在一起就可 以了,这群人必须共同致力于一个被大家认可的目标。在实现这一 目标的过程中,每个人的独特才能都会受到考验,甚至被发挥到极 致。他们愿意优先考虑团队的利益,遵守可能会让他们受到审查、 纠正或评价的守则。团队生活并非总是令人愉快的,因为你所在的 团队可能混乱不堪、令人沮丧或痛苦万分,因为团队中存在着你知道却说不出来的事情。但是,一支优秀团队所能实现的成就往往能够带来超越这一切的快感。一支竞争力十足的团队所具有的力量、 信任和自信是不可阻挡的。
真正的团队有着非常清楚的优先顺序:
任务第一;
团队利益第二;
个人利益第三。
……
Introduction

创业者必备的四项商业技能
很多人拥有价值连城的产品创意,然而,他们缺乏将这些创意转化成财富的能力。许多人梦想着辞掉现在的工作去创业,不过,他们的“老板梦”也只是想想而已,因为他们仍旧选择了坚守一份有保障的工作。很多决意冒险创业的人很快就从市场上败下阵来。统计表明,90%的新开企业会在最初的5年里铩羽而归,而在那些幸存下来的企业当中又有90%熬不到第10个年头就销声匿迹了。原因何在?
很多专家认为,人们无法创办自己的企业或创业后很快失败的原因主要有两个,即缺乏资金和商业技能。在这两个原因当中,我认为缺乏商业技能最为重要。换言之,如果你拥有商业技能,你就能赚钱。如果你空有资金却缺乏商业技能,这些资金也会很快如泥牛入海,再也难觅踪影。
当富爸爸教我如何创业时,他常说:“创业者必须掌握或学习的商业技能有四项,分别是销售力、财务、投资和领导力。”他还说:“如果创业者正在挣扎求生,通常是因为他在其中一项或几项商业技能上先天不足。”
我写过两本专门探讨这些重要商业技能的书,分别讲解了财务和投资方面的知识。大多数人对那些创业失败或者陷入财务困境的人还是有所了解的,因为他们的财务报表混乱无序,要么是白白浪费金钱,要么是投资失败或未能将利润再次转化成投资。
布莱尔辛格主要讲授销售力、团队建设和领导力这几项创业者必须具备的最基本的商业技能。他是一位受人尊重的富爸爸顾问团成员。他的第一本富爸爸顾问图书是《富爸爸冠军销售》,对于任何已经创业或计划创业的人来说,它都是一本必读书。
依我看,在这四项商业技能当中,销售力最为重要。我遇到过很多人,他们的创意很棒,可他们却无法将自己的想法或产品推销出去。一旦缺乏销售力,其他三项商业技能也就没有存在的必要了,因为它们根本没有机会派上用场。
让布莱尔辛格闻名于世的是他关于团队建设和领导力培训的课程。这里涉及我们刚才提到的第二大至关重要的技能——领导力。富爸爸很高兴我在军校学习了4年,并在海军陆战队服役6年。因为我从中接受了有关领导力方面的训练。许多创业者失败的原因之一是他们缺乏打造团队的能力,尤其是缺乏打造一支将不可能变为可能,从而成功创业的商业团队的能力。
在本书中,你将学到什么是荣誉守则。作为海军陆战队的军官兼飞行员,我个人认为,正是荣誉守则让我和战友们鼓起勇气,拧成一股绳,克服内心的恐惧,完成了看似不可能完成的任务。直到今天,我依然把荣誉守则作为我事业和财富的核心。
领导和管理人的能力是一种至关重要的商业技能。在我看来,许多小企业之所以难以成长或直接倒闭的原因之一就是,创业者无法打造出一支强有力的团队,常常在被折腾得筋疲力尽之后才无奈地退出竞争。富爸爸常说:“不管是什么样的老板,让下属以团队的方式运作,并且让他们做你需要他们做的事情,这是最难的任务。”他也说过:“做生意赚钱容易,但是经营企业、管理员工却很难。”
阅读本书之后,希望你能从中找到如何打造精英团队的办法,使团队成员能够协同作战,直面各种挑战,在挑战中不断增强团队的战斗力。
近些年来,很多工作机会流失到了中国、越南和印度等国,舆论一片哗然。这一问题变得日益严重,以至于许多政客不得不做出承诺:创造就业机会或是惩戒那些将工作转移到海外的企业。谢天谢地,大多数人都知道政客的承诺通常只是随口说说而已,当不得真。
最近,我有机会到中国旅行,对中国的失业问题有一些了解。据说中国每年有七八百万的高校毕业生进入社会寻找工作。印度、巴基斯坦、菲律宾和其他国家也面临着同样的就业难题。
西方国家的就业岗位不断流失,原因之一就是这个世界上有无数的人愿意做日薪仅有4美元的工作。随着交通、通信和科技等成本的不断下降,稳定、高薪而且还有各种福利的工作已经是明日黄花了。尽管做出了很多承诺,但没有哪个政客能阻挡这一
全球发展的趋势。
虽然存在着全球就业竞争,当今的学生仍然热衷于考大学,
期望在毕业之后找到一份有保障的工作,但我要说的是,现在这种想法已经过时了。本书之所以非常重要,原因之一是当今世界需要更多的创业者,而不是需要更多的求职者,因为创业者可以建立企业,从而创造就业机会。
罗伯特清崎

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Jingdong book