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Jingdong book

外语导游实务系列教程:英语导游教程(2版)

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外语导游实务系列教程:英语导游教程(2版)

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Content Description

《英语导游教程(2版)》既适用于已经掌握一定旅游基础知识的旅游及外语相关专业的在校学生,也可供对英语导游工作感兴趣、希望加入英语导游队伍的社会人员作为自学和培训教材。《英语导游教程(2版)》主要内容和导游知识技能培养目标。《英语导游教程(2版)》分为"导游实务与操作"和"导游基础知识"两大部分,共20个单元。进入21世纪,随着中国经济的快速发展,旅游产业已经成为中国的支柱产业之一,入境游、国内游、出境游三大市场全面振兴。旅游业已经成为中国国民经济新的增长点,中国已经成为名副其实的旅游大国。
目前,中国的导游人数已经超过30万人,已经成为旅游服务队伍中一支强大的生力军。但随着入境游和出境游的快速发展,高素质的外语导游人数明显不足,不能满足行业发展的需要。而且,随着旅游业发展方式的转变,旅游服务更加注重质量的全面提高和个性化服务,这对导游人员的工作能力、职业素养提出了更高的要求。为了帮助学校、社会培养更多高素质、实践能力强的英语导游,结合当今旅游市场对导游人才在知识和能力方面的需求,特编写此书,以飨读者。
Author Description

纪春,女,1973年生,英语语言文学硕士,在读博士。现任海南职业技术学院应用外语系副主任,教授旅游英语、导游英语等课程,从事外语教育和兼职导游多年,发表论文多篇。2007年在加拿大荷兰学院接受高尔夫专业培训。
Catalogue

Part Ⅰ 导游实务与操作
Unit1 导游员的必备条件
优秀导游员的素质
谈论导游工作
撰写跟团实习心得
Unit2 导游员的主要任务
导游员的职责
咨询服务准备细则
制订工作计划
Unit3 迎客服务
迎接客人
抵达后服务
写告示、接机牌和车头纸
Unit4 沿途服务
新导游常遇问题
致欢迎词
撰写欢迎词
Unit5 住店服务
住店与餐饮服务
登记入住服务
撰写地方风味简介
Unit6 沟通与协商
行程制订
应对变更的行程
重新制订一份因故变更的行程
Unit7 日间活动安排
参观浏览服务
沿途讲解
撰写景点讲解词
Unit8 其他服务
自选活动项目
安排自选活动项目
撰写注意事项
Unit9 问题与事故
问题与事故的处理
事故处理案例
撰写事故报告
Unit10 送客服务
送别客人
临行话别
撰写带团总结
PartⅡ 导游基础知识
Unit11 中国概览
中国概览
北京欢迎您
欢乐之都——深圳
Unit12 中国的历史
中国历史及其伟大成就
京剧
中国杂技
Unit13 中国的宗教
儒家思想和四大宗教
敦煌莫高窟
嵩山少林寺
Unit14 中国的方物特产
中国的方物特产
瓷器与景德镇
北京景泰蓝
Unit15 中国的民俗活动
中国的民俗活动
中国的少数民族传统节日
中国的传统节日
Unit16 地文景观
地文景观
泰山
雅丹地貌
Unit17 水文景观
水文景观
长江与三峡
黄果树瀑布
Unit18 生物与气象景观
生物与气象景观
九寨沟
庐山的气象景观
Unit19 古代遗址与遗迹
古代遗址与遗迹
长城
秦始皇兵马俑博物馆
Unit20 建筑与设施
建筑与设施
故宫博物馆
周庄

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Brand Jingdong book
Brand Origin China

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