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Jingdong book

共赢:商业生态系统对企业战略、创新和可持续性的影响

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共赢:商业生态系统对企业战略、创新和可持续性的影响

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无论是卖电脑、服装还是汽车,贵公司的命运都日益与其他企业的命运联结在一起。网络中所有的企业都必须精诚合作,才可能使自己兴旺发达。这种现象从根本上改变了竞争的实质,使企业之间的竞争转变为商业网络之间的竞争。而且,与以前大为不同的是,企业的成功愈来愈取决于对企业本身并不拥有的资产的管理。
在本书中,马尔科·扬西蒂和罗伊·莱维恩为我们理解和探索这些无处不在的、复杂的商业网络的运行方式及其对企业战略制定、创新和运营管理的寓意提供了一个全新的视角。他们认为,生物生态系统对我们理解商业生态系统的运行具有很强的类比作用。正如自然界的“核心物种”在生态系统中扮演着核心角色一样,沃尔玛、微软公司和利丰公司等都运用“网络核心企业”战略积极主动地塑造和调控着它们各自的商业生态系统;而在这样做的过程之中,它们也极大地改进了自己的绩效。扬西蒂和莱维恩认为,优秀的网络核心企业不但能使庞大且分散的商业网络如何与顾客联结的难题化繁为简,而且通过为其他企业提供可资利用的“平台”,还能促进整个生态系统改进生产率、增强稳定性,并有效地激发创新。
两位作者基于十余年对众多行业的研究成果和实践经验,识别出处于商业生态系统中的企业可以扮演三种不同类型的角色:网络核心型、支配主宰型和缝隙型。作者在书中勾画出了一个框架,供企业用以评价其所在生态系统的特征、重新审视其技术和运营战略,并制定获得持久竞争优势的具体可行的策略。
由于这种实践性和洞察力,《共赢》可以帮助领导者、管理者和政策制定者在当今网络化的联结环境中更好地理解、分析并成功地执行战略。
Author Description

马尔科·扬西蒂是哈佛商学院企业管理系戴维·萨尔诺夫教席教授,他还是致力于战略和创新管理咨询的基石咨询公司的共同创办人。罗伊·莱维恩是阿尔达隆公司的负责人和核心优势有限责任公司的创立者。
Catalogue

致谢
第一篇 生态系统架构
第一章 对网络的再思考
第二章 共同的命运
第三章 集体的行为
第二篇 生态系统战略
第四章 基本运营战略
第五章 网络核心型
第六章 坐收其利型和支配主宰型
第七章 缝隙型
第三篇 竞争的基石
第八章 架构、平台和标准
第九章 整合、创新和适应
第十章 市场设计、运营与竞争
第十章 商业生态学:对系统破坏力、演化与可持续性的管理
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Brand Jingdong book
Brand Origin China

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