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Jingdong book

社会资本：造就优秀公司的重要元素

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Jingdong book

社会资本：造就优秀公司的重要元素

Name: 社会资本：造就优秀公司的重要元素
Brand: Jingdong book
SKU: 3102006101
Price: 27.27 USD
Availability: OutOfStock

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Content Description

所谓社会资本，是指企业拥有的诸如信任、人际关系网以及社群意识之类的人际联系的“储备”。本书是第一本探讨社会资本在成功的企业中所扮演的角色的著作。在这本具有划时代意义的书中，著名知识管理专家唐·科恩和劳伦斯·普鲁萨克指出：社会资本与商业活动是密不可分的；如果没有社会资本，合作以及在此基础上进行的箏产活动是不可能成为现实的。两位作者帮助当今的领导者去理解社会资本的本质和价值，对于如何增加公司中的社会资本提出了建议，并探讨了在这个变幻莫测和虚拟化的世界中如何保护这一重要却日益贫瘠的资源的方法。
根据一些主要的社会和经济理论，并吸收了包括世界银行、安万特药业公司、阿尔卡公司、罗素雷诺咨询公司以及联合包裹公司在内的诸多组织的经验，本书发现了有利于知识共享、创新和提高生产力的社会要素。两位作者令人信服地指出：几乎每一个管理决策都可能成为社会资本增加或者减少的契机——这些决策包括从招聘、解聘到新技术的应用乃至办公室的设计。他们还揭示了对社会资本进行投资所带来的好处，例如更高的忠诚度、更出色的合作，以及对顾客需求的更明智的回应等。
《社会资本：造就优秀公司的重要元素》在分析关系在组织成功中所扮演的关键角色方面是一本里程碑式的著作。它帮助各个层次的员工认识到社会资本具有无限的力量，可以帮助人们工作得更出色，并使公司成为更吸引人的工作场所。

Author Description

唐·科恩是一位作家兼咨询师，他曾在《加州管理评论》和《知识与流程管理》等杂志上发表了很多关于知识管理的文章。

Catalogue

前言
致谢
第一章良禽择木而栖
什么是社会资本？
一个点子的起源
社会资本的投资与回报
隐藏在现象下的本质
哪些东西不算是社会资本？
纽带的负效应
社会资本与当今世界
对社会资本的投资究竟如何？
让社会资本现形
第二章信任
社会资本的关键
理解信任
公司信任
公司里的高度和低度信任
信任和更高的目标
信任的脆弱性
对公司信任氛围的投资
信任是基础
第三章社会网络和社群
社群的作用
社群与社会网络的基础
社会网络的价值
社会网络和社群的消极面
对社会网络和社群进行投资
建设社会网络的组织
第四章联系的空间与时间
场所的威力
社会资本的空间
时间：最后的边界
对空间和时间的投资
第五章人际交谈与讲故事
人际交谈
故事的威力
故事是什么？
关于组织的故事
讲故事的场合
戏剧：搬上舞台的社会故事
对讲故事的投资
第六章不稳定性带来的挑战
建立忠诚度
长期雇佣
环境变化：改进社会契约
员工调查
对稳定性的投资
第七章虚拟性带来的挑战
虚拟工作
承认我们的无知
虚拟的社会资本？
关于虚拟联系的争论
虚拟性的局限：“挑战者”号的发射决定
远程办公以及它的缺陷
社会资本和互联网
联系的各种方式
谁来组织虚拟公司？
人类联系的持久性
平衡行为
尾声
注释
作者介绍

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Jingdong book

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