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Jingdong book

产业演变与企业战略：实现并保持佳绩的原则

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Jingdong book

产业演变与企业战略：实现并保持佳绩的原则

Name: 产业演变与企业战略：实现并保持佳绩的原则
Brand: Jingdong book
SKU: 3102006131
Price: 43.30 USD
Availability: OutOfStock

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Content Description

在过去十年间，许多企业曾进行了创新性投资，但却并未获得实际的有价值的回报。很多管理者都感叹变化的节奏太快，使得企业经常在信息不充分的情况下做出代价高昂的决策。但是，安妮塔·M.麦加恩却认为：一个企业战略失败的主要原因在于该企业背离了其所处产业的演变规则。
在本书中，麦加恩令人信服地指出，许多产业有时似乎是在一夜之间就发生了变化，但实际上它们数十年来一直都在演变，其演变的各个阶段也都是可以预测的。如果企业管理者早在变化发生之前就能认定演变的本质，并制定与其相匹配的战略，就能够极大地增加他们的企业取得良好经营业绩的机会。

Author Description

安妮塔·M．麦加恩，波士顿大学管理学院教授，同时也是哈佛大学战略与竞争研究所的高级理事。在进八研究领域之前，她曾在麦肯锡公司和摩根斯坦利公司工作。

Comments

产业演变决定价值创造模式
来源价值中国网张晓峰
产业处于持续的变化中。
企业需要动态调适。
了然产业演变规律，使得跨国公司立足于价值链的高端，他们用经验与智慧分享了中国改革开放的成果。毋庸置疑，从计划经济到社会主义商品经济、市场经济的转轨，其发展规律、演进趋势西方了然于胸，所以他们更清楚大陆价值的“富矿”之所在，所以他们下手才更加稳、准、很。
国内的多数企业潜意识里认为企业战略是可有可无的，或者认为自己在产业演变中无所作为。但“最大的局限有可能会带来最多的利润”。我们如果坚持亦步亦趋，等于自动放弃了作为领导者的权利，只能安身立命于价值链的低端，做与可持续发展相悖的事情。
本书将产业演变分为渐进性、创新性、适度性以及激进性的演变四种。给出了评估各个发展阶段的工具，以及如何制定与产业演变相配套的战略。
战略不仅仅是一个行动的计划，它更是一种方针，指导企业怎样才能进行独特的创新，并由此获取价值！
用一句话概括本书，那就是：
价值创造模式，因应产业演变而变！

Catalogue

前言
第一章导言
创新疲劳症的矫正方法
本书的分析方法
为什么演变的脚步看起来是在加快？
在产业演变中发现机会
第一部分了解产业演变
第二章产业演变的四种轨迹
起点
渐进性演变
创新性演变
适度性演变
激进性演变
按规则进行竞争
第三章四种演变轨迹的具体分析
演变模式
渐进性演变的生命周期
创新性演变的生命周期
适度性演变的各个阶段
激进性演变的各个阶段
意义
第四章评估特定产业的演变性质和阶段
第一步：界定你的产业界限
第二步：判断是否是架构性变化
第三步：判断是否是基础性变化
第四步：评估产业演变的阶段
意义
第二部分依据产业演变制定战略
第五章遵从产业演变规则
架构性变化的先决条件
基础性变化的先决奈件
各个变化阶段的先决条件
总结和建议
第六章利用产业演变中的机会制定业务单元的战略
基础性的战略选择
渐进性演变
创新性演变
适度性演变
激进性演变
回报
第七章利用产业演变实行跨产业的多元化经营
制定有效的公司战略所应具备的条件
多元化下的战略选择
结论：产业演变影响着公司战略
第八章结语
在演变的范围内运营
制定更好的战略决策
注释
作者介绍
译后记

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