Trending on TikTok

Buldak

Sunscreen

Sanrio

English

{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}

View Cart & Check Out

Nickname

Let us know how to properly address you.

Update Your Name

xxxxxxx@yamibuy.com

Account Orders Favorites

Points 0

Coupons 0

Gift Card Balance $0.00

Sign Out

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

We will notify you by email when the item back in stock.

Your email: {{remindEmail}}

Cancel

Jingdong book

全球化商务翻译

View Cart & Check Out

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

Books Language Learning Occupation / Industry English

Jingdong book

全球化商务翻译

Name: 全球化商务翻译
Brand: Jingdong book
SKU: 3104035391
Price: 25.64 USD
Availability: OutOfStock

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}

Ends in

{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}

{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}

Sale ends in

Sale will starts after Sale ends in

{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details

Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.

Sold Out

Details

Full product details

Editer Recommend

《全球化商务翻译》适用于：翻译本科、翻译硕士、翻译研究人员、翻译教学人员；国际营销、促销传播专业学生、商务英语专业学生、国际贸易专业学生；专职译员、企业国际营销与促销管理人员等阅读参考。

Content Description

《全球化商务翻译》是《应用翻译理论与实务丛书》之一，是一部关于商务翻译的力作。《全球化商务翻译》主要涉及商务翻译中的品牌翻译、广告翻译、包装翻译、商场翻译、宣传册翻译、简介翻译、文化产业翻译、会展翻译、公关翻译、旅游休闲翻译、商务规约翻译、商务翻译质量管理等主题，从理论和实践对其进行了深入浅出的探讨。
我国经济早已融入了世界经济之中，了解、借鉴国外的商务英文无疑有助于我国各类商务材料的翻译。

Author Description

吕和发，北京第二外国语学院教授；现为中国翻译协会专家会员、中国跨文化交际学会会员。主要研究领域：跨文化交际、应用翻译、国际旅游传播等。在学术期刊发表论文50余篇，主要著作有《公示语汉英翻译》、《全球化营销翻译》、《旅游促销概论》等。
任林静，中国人民大学外国语学院副教授，研究生英语教研室副主任，剑桥商务英语BEC口试组长。主要研究领域：跨文化交际、商务沟通。主要著作和教材有《实用公关英语》、《汉英公示语词典》、《沟通英语一高级实用英语听说技能》、《新编MPA英语听说教程》等。

Catalogue

第一章翻译与商务翻译
1.1 翻译的定义
1.2 商务翻译
1.3 商务翻译标准
1.4 商务翻译的地位与角色
1.5 商务翻译与精准传播

第二章商务翻译调研
2.1 国际品牌的本土化过程
2.2 商务翻译研究的实证方法
2.3 商务翻译调研的作用
2.4 商务翻译调研的类别
2.5 商务翻译调研的实施步骤
2.6 商务翻译调研的信息搜集渠道与方式
2.7 商务翻译调研数据资料的整理与分析
2.8 调查报告

第三章品牌翻译
3.1 品牌的概念
3.2 口口牌的命名方法和规则
3.3 品牌翻译方法探究
3.4 品牌翻译应关注的几个问题

第四章广告翻译
4.1 广告的类型
4.2 广告的语言风格
4.3 广告翻译的原则
4.4 广告翻译的策略
4.5 影视广告翻译

第五章包装翻译
5.1 食品包装翻译
5.2 饮料和茶包装翻译
5.3 化妆品包装翻译
5.4 电器产品的包装翻译

第六章商场翻译
6.1 购物场所公示语信息的营销与社会功能
6.2 购物场所名称的翻译
6.3 餐饮机构名称的翻译
6.4 美容美发行业的翻译
6.5 经营服务信息的翻译
6.6 价格信息的翻译
6.7 促销语的翻译

第七章宣传册翻译
7.1 信息性宣传册的翻译
7.2 促销性宣传册的翻译

第八章简介翻译
8.1 企业简介的翻译
8.2 学校简介的翻译

第九章文化产业翻译
9.1 传统与新派文化活动翻译
9.2 剧情介绍翻译
9.3 节目单的翻译

第十章会展翻译
10.1 会展推广的翻译
10.2 会展服务类信息的翻译
10.3 会展报告的翻译

第十一章公关翻译
11.1 新闻稿翻译
11.2 公司简介翻译
11.3 演讲稿翻译

第十二章旅游休闲翻译
12.1 旅游翻译
12.2 休闲翻译

第十三章商务规约翻译
13.1 购票须知与“注意事项”
13.2 收款、收费、罚款规定
13.3 停车规定
13.4 机场安检
13.5 客运与行李
13.6 公交规定
13.7 短规约
13.8 优惠与有奖促销规约
13.9 保修服务规定

第十四章商务翻译质量管理
14.1 翻译服务的国家标准和行业标准
14.2 翻译的过程管理
14.3 翻译人员的资质评定与考核
14.4 翻译服务的行业、地方和国家管理
参考文献

Book Abstract

在中国，商务翻译与商务英语有着千丝万缕的联系。目前国内从事商务翻译研究与教学的专家多数都在从事商务英语研究与教学。正因如此，商务翻译在现今中国仍然在诸多方面保留了商务英语的“影子”，而商务英语又脱胎于国际贸易英语，所以目前的商务翻译研究中与国际贸易相关文本的翻译研究仍为重点、热点。
从目前国际商务实践需求和研究实际来看，商务翻译理论研究应探讨商务翻译学的理论依托，揭示商务翻译过程中各种现象的活动规律；求索商务翻译教学、商务翻译产业管理过程中各种现象的活动规律；发现商务翻译与全球化、多元文化、本土化等文化语境的关系等。
商务翻译应用研究应包括商务英语研究所涵盖的领域，亦应包括国际商务传播、国际工商管理、国际市场营销、国际广告、国际公共关系、国际金融、国际税务、国际物流、国际商法、国际会计、国际支付、国际投资、商品检验检疫、国际旅游、国际服务贸易、国际文化贸易、国际商业服务、国际经济、国际商务组织、国际商务人才交流等。
另外还应包括商务翻译的科学研究、实践技术与语料库开发、研究等。
……

Specifications

Brand

Jingdong book

Brand Origin

China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use

Scan to Share

Add to favorites

{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}

Clip coupons

Quantity

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

Sold by JD@CHINA

Ship to

Free shipping over 69

Genuine guarantee

View details

Region

Added to Cart

Keep Shopping

More to Consider

Coupons

Clip Clipped Over

Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Free Shipping over $49

Easy Returns

Ships from United States

Shipping

United States

Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Fulfilled by Yami

Service Guarantee

Free Shipping over $49

Easy Returns

Ships from United States

Shipping

United States

Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Yami-China FC

Service Guarantee

Cross-store Free Shipping over $69

30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69

Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)

Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

Download the Yami App

Feedback

Back Top

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review

{{i}} star

{{i}} stars

{{ parseInt(commentRatingList[i]) }}%

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Load more reviews

Review

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}