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Jingdong book

营销突破：推动销售的强势战略

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Jingdong book

营销突破：推动销售的强势战略

Name: 营销突破：推动销售的强势战略
Brand: Jingdong book
SKU: 3102006961
Price: 23.75 USD
Availability: OutOfStock

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Editer Recommend

“企业家书系”之《营销突破》一书的出版，极大地补充了营销学知识的内容。杰克·弗雷利及其团队共同攻克了一个复杂的项目，并把这一项目准确生动地呈献给广大读者。这本书的字里行间处处体现了作者的睿智。对于那些视成功为己任的小企业经营者来说，很值得一读。

Content Description

《营销突破：推动销售的强势战略》介绍了会给小企业带来巨大效益的强势营销战术，就是写给那些新建的和有些历史的小企业经营者，给他们很多具体实际的指导，让他们具备让现有客户满意、吸引潜在客户、扩大收益以及打败竞争者的营销能力。
这本书简单易懂，内容涉及营销的各个环节，以及许多成熟的技巧、指南和建议。其中包括：
·怎样像营销大师那样思考问题；
·怎样为你的产品和服务选择最合适的市场；
·四种常见的营销错误概念以及避免它们的方法；
·做营销计划的方法；
·稳操胜券的推销战术；
还有其他很多的内容：
·教你一招；
·视点；
·警告；
·专业概念；
这些小块文字给出各种有价值的提示和建议，帮助你避免犯那些常见的错误，在营销原理和实践方面为你提供更深层次的视角。

Author Description

杰克·弗雷，利具有20多年为小型企业及中型企业做营销策划的经验，并以其实用、直截了当的营销方式对各行业产生了积极的影响。

Catalogue

前言
引言
第一章像营销大师那样思考问题
营销简史
在今日世界推销业务
营销的逻辑性：众多的简单构想
营销的构成要素
业务与“4Ps”策略
业务与四种实用性
顾客永远是对的，是吗？
扩大宣传
营销的非逻辑性：疯狂的感觉
成为营销大师

第二章在晴朗的日子里，你才能看清市场
自我欺骗：企业家最危险的陷阱
从客户的角度考虑问题
客户想要什么？
让客户来教你：得到反馈
避免四种常见的、致命的营销假设
怎样才能使你的产品适应市场需求？
产品的魅力：最好的质量
地点的魅力：最容易得到
价格的魅力：最便宜
促销的魅力：最容易看到

第三章了解自己和客户
市场细分化：选择最合适的市场
如何识别细分市场
针对总体消费者市场的市场细分策略
针对商业客户的市场细分策略
定位说明：给自己定格
你的企业的市场个性
被忽视的市场
利基营销策略

第四章怎样写营销计划
营销计划胜过财务计划
准备写计划
一份合格的营销计划的构成要素
市场状况
威胁和机会
营销目的
营销目标：对细节的描述
预算
控制：效果追踪
执行情况总结

第五章推销的基本原理
第六章推销：接下来的行动
第七章广告宣传要定位于业务性质
第八章营业推广：涡轮营销方式
第九章公共关系：最轻松的促销手段
第十章做一名社团的良民
第十一章互联网：以光速做营销
第十二章客户服务：营销的薄弱环节
第十三章通过培训保持强健
第十四章数据库营销开阔你的眼界
第十五章保持领先

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