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Jingdong book

简单的力量穿越复杂正确做事的管理指南

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Jingdong book

简单的力量穿越复杂正确做事的管理指南

Name: 简单的力量 穿越复杂正确做事的管理指南
Brand: Jingdong book
SKU: 3102007301
Price: 25.78 USD
Availability: OutOfStock

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Editer Recommend

你是否喜于接受管理新观念，乐于应用新方法，但企业经营并未见好？
若是，你需要本书指点迷津。
从定位角度，对企业面临的各类管理问题精到论述，既涉及企业使命、领导艺术、组织等大的方面，也包括年度预算、定价、营销等日常问题，提供正确处理之道，高绩效管理的行事指南。
洞察商业本质，为你分析现代管理变得复杂的原因，给出重回简单的管理原则，指引你真正有效地经营企业。

Content Description

《简单的力量：穿越复杂正确做事的管理指南》中既包括领导艺术、组织等大的方面，又兼顾定价、营销等日常问题。对于每一个问题，都尽力提供正确处理的方法。在阅读本书的过程中，你定会灵光一现，生活从此变得简单，企业变得更富有效率。
在《简单的力量：穿越复杂正确做事的管理指南》书中，杰克·特劳特为迷失于管理时尚，并诧异为何企业经营没有好转的读者带来现实的希望。本书以直白明晰的语言阐释思考方法，并分析和批判了荒谬的行话。

Author Description

杰克·特劳特Jack Trout，特劳特伙伴总裁，定位之父，全球最顶尖的营销战略大师，和艾·里斯一起被全球第一投行摩根斯坦利称为高于竞争战略之父迈克·波特的“大师背后的大师”。

Catalogue

特劳特致中国读者
总序
前言
第一部分简单的基础
第1章简单
为何人们如此惧怕它
第2章常识
它能让事情变得简单
第3章复杂的语言
会蒙蔽人们的心智

第二部分管理问题
第4章信息
太多信息让人困惑
第5章顾问
大量胡说八道的源头
第6章竞争对手
把他们想象成敌人
第7章战略
战略就是差异化
第8章顾客导向
它是必须的，不是差异化
第9章年度预算
资金最大化的简单方法
第10章价格
正确定价的简单指导方针

第三部分领导问题
第11章宗旨
它只会带来不必要的混乱
第12章领导力
领导要指明方向
第13章长期计划
长斯计划只是一相情愿的想法
第14章组织
组织越简单越好
第15章营销
把简单概念转化成战略
第16章新概念
借用的概念更简单
第17章目标
目标好听但无用
第18章增长
增长可能对你的业务有害

第四部分人员问题
第19章激励
仅仅努力是不够的
第20章自我提高
自我提高是皇帝的新衣
第21章成功
成功的关键是借助外力
第22章批评者
做到简单不容易

第五部分总结
第23章简单
简单的力量依然盛行

注释
附录a 特劳特思想应用
附录b 企业家感言

Book Abstract

日益增加的信息，以硅谷所能发明的所有方式注入商业界，滋养着商业的复杂性，最终导致了商业的复杂。我们无法逃脱大卫·申克（David Shenk）在他的《信息烟尘》（Data Smog）一书中描述的“信息时代的有毒垃圾和压迫”。
现在，信息处理达到国民生产总值的一半。很多信息最终印在纸上，一些人不得不阅读。下面的这个统计数字可能会吓着你，但是业务经理每周大约要读100万个词。（你有足够时间读吗？）
第一台计算机的出现预示着信息时代的开始，它有一个起居室那么大。今天，我们有更强大的电脑，如手提电脑、掌上电脑、手指电脑……随你说。它们提供给我们不能解决问题的各种信息。
彼得．德鲁克也同意。他说，“电脑的坏处可能比好处多，它让经理们更关注内部。主管们如此着迷电脑制造的内部数据，总体来说，这是电脑到目前为止制造的所有东西；对外部的信息，他们既没精力也没时间关心。然而，结果只存在于外部。我发现越来越多的主管越来越少地了解外部世界。”
难怪《今日美国》（USA Today）发表了一篇题为“婴儿潮的脑瘫”的文章，指出这一代面对更频繁的记忆流失。
文中指出，有人相信年龄不是记忆流失的主要原因。主要原因是信息超载。他们假设我们的大脑是电脑的存储器，我们的磁盘已经满了。
想想数字。过去你要记住的就是你的电话号码和你的地址。如今，有报警电话、社会保险号码、电子邮件号码、传真号码、名片号码和自动取款机密码。数字挤占了词语的空间。
有人甚至相信信息超载会成为一个医学上的问题。巴诺（Barners ＆ Noble）公司CEO莱恩·雷吉奥（Len Riggio）预测，在21世纪人们会吞食药片清空他们的大脑。雷吉奥先生说：“清空思想和遗忘将与减肥和节食一样。”
我们的建议相对温和：如果你想让大脑最高效地工作，就马上减少信息。
……

Introduction

中国正处在一个至关重要的十字路口上。制造廉价产品已使中国有了很大的发展，但上升的劳动力成本、环境问题、收入不平等以及对创新的需求都意味着重要的不是制造更廉价的产品，而是更好地进行产品营销。只有这样，中国才能赚更多的钱，才能在员工收入、环境保护和其他方面进行更大的投入。这意味着中国需要更好地掌握如何在顾客和潜在顾客的心智中建立品牌和认知，如何应对国内及国际上无处不在的竞争。
这也正是我的许多书能够发挥作用的地方。它们都是关于如何通过在众多竞争者中实现差异化来定位自己的品牌；它们都是关于如何保持简单、如何运用常识以及如何寻求显而易见又强有力的概念。总的来讲，无论你想要销售什么，它们都会告诉你如何成为一个更好的营销者。
我的中国合伙人邓德隆先生正将其中的很多理论在中国加以运用，他甚至为企业家开设了“定位”培训课程。但是，中国如果要建立自己的品牌，正如你们在日本、韩国和世界其他地方所看到的那些品牌，你们依然有很长的路要走。
但有一件事很明了：继续“制造更廉价的产品”只会死路一条，因为其他国家会想办法把价格压得更低。
杰克·特劳特

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简单的力量 穿越复杂正确做事的管理指南

简单的力量穿越复杂正确做事的管理指南