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Jingdong book

MBA基础

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Books Management MBA and Business Administration

Jingdong book

MBA基础

Name: MBA基础
Brand: Jingdong book
SKU: 3102008011
Price: 25.53 USD
Availability: OutOfStock

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Editer Recommend

找到简便途径，解决下列问题：如何把公司不同部门组合在一起工作，弄懂公司的资产负债表、损益表和现金流量表，分析经济趋势及其对企业的影响；开发成功的营销计划；改进销售战略；提高公司各部门的质量和生产率。

Content Description

你当然不是傻瓜！在办公室里，你遵守时间，与老板谈吐自然，工作也完成得很有质量，但是，当需要掌握较高层次的管理技巧时，你就觉得需要进一步提高了。
不要紧张，本书教你管理所需要的各种知识。你将学到会计、经济学、金融、生产和营销方面的基本概念，以及如何使用这些概念来改进你的工作和事业。从这本书中，你将会了解：
了解商业发展趋势的简单方法；
改进公司产品、服务和形象的适用的建议；
提高生产率和激发雇员忠诚的指导原则；
成功企业的战略案例研究。

Author Description

汤姆·高漫在著名的纽约大学莱得昂纳多·恩·斯特因商学院获是MBA学位，曾做过营销咨询专家、招聘执行官、产品开发经理和银行家，其著作还有《多面手》和本系列丛书中的《商业信函及备忘录年鉴》，现住在美国马萨诸塞州纽顿市。

Catalogue

第一部分经理的工具箱
第一间管理的含义
第二章管理的七种技艺
第三章企业解剖
第四章有效管理员工
第五章工作中的自我管理
第二部分全面运营管理
第六章这就是经济
第七章凭数据判断：经济指数
第八章让我们进入到企业：生产管理
第九章决策、再决策：生产经营分析工具
第三部分关于资金管理
第十章资产负债表
第十一章损益表和现金流量表
第十二章大画面：财务分析
第十三章看看账簿：会计制度
第十四章投资决策
第十五章预算基础
第四部分市场、营销、推销
第十六章准备、瞄准、销售
第十七章究竟谁是客户
第十八章营销中的五要个要素
第十九章了解广告
第二十章推销给客户并让其高兴
第二十一章产品开发：先驱者的工作
第五部分领导企业跨入未来
第二十二章按战略规划制定发展路线
第二十三章信息，请进
第二十四章关心生产率的质量
第二十五章以善事来完善工作
第二十六章在变革时代管理事业
附录工商管理行话解释

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Jingdong book

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