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Jingdong book

新动能 新法则 新一代信息技术驱动企业实现转型与指数型增长

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新动能 新法则 新一代信息技术驱动企业实现转型与指数型增长

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作者乔·韦曼是云计算领域中全球首屈一指,是“云经济学”定义的开创者之一;
乔·韦曼著有畅销书《云经济学:企业云计算战略与布局》(Cloudonomics:The Business Value of Cloud Computing);
顾客战略家弗莱德·威尔斯玛作序推荐;
以全面的视角描绘了云计算、大数据、移动互联网、社交媒体及物联网五大战略蓝图;
以全新的角度阐述了信息优势、方案领袖、亲密联盟、加速创新四大互联网法则;
直击信息技术的真正价值——创造市场领袖战略,传递顾客价值;
丰富的案例分析、深刻的洞察和实际的操作步骤,为企业提供了决胜于信息技术时代的筹码
Content Description

在互联网时代生存和发展,企业需要依靠与时俱进的信息技术来抓住未来的各种机遇,让自己以快于竞争对手的速度适应未来,成为市场的主导者而不是盲从者。
《新动能 新法则 新一代信息技术驱动企业实现转型与指数型增长》详述了利用先进的信息技术创造客户价值的五大战略——云计算、大数据、移动互联网、社交媒体和物联网,并说明了这些技术如何塑造和转变公司的相关策略,创造更好的顾客价值,使公司实现指数型增长。在五大战略的背景下,乔 ? 韦曼整合并介绍了信息优势、方案领袖、亲密联盟、加速创新这四条互联网法则,指引企业利用新法则获得发展新动能。
《新动能 新法则 新一代信息技术驱动企业实现转型与指数型增长》还介绍了现代互联网巨头如***和 Netflix 等企业的成功经验,也研究了老牌企业如耐克、UPS、通用电气的互联网转型的成功案例。这些真知灼见和案例分析为不同产业中的各类企业提供了未来走向的发展蓝图。
《新动能 新法则 新一代信息技术驱动企业实现转型与指数型增长》对那些希望能获得数字化生存技能的商业人士尤为合适,同时适合各类机构的决策者、咨询人士以及高等院校相关专业的师生阅读。
Author Description

乔·韦曼,知名高级主管,曾任职于贝尔实验室、AT&T、惠普和Telx公司的研发、公司战略、运营、工程技术以及市场营销和销售部门。他也是多个行业咨询委员会的董事。
乔·韦曼是全球云计算学领域中首屈一指,著有畅销书《云经济学:企业云计算战略与布局》(Cloudonomics:The Business Value of Cloud Computing)。此外,他的文章见于各大媒体,如《纽约时报》《彭博商业周刊》《福布斯》《连线》《CIO》杂志以及各类学术刊物和会议论文集,并多次受访于新闻栏目、彭博电台等。
他经常被邀请在各大国际会议发言,如联合国会议、金融服务和投资会议等;他还受邀于各大学术机构及大学发表演讲,如纽约大学、香港理工大学;他的观点被各大企业广泛应用,如思科、惠普、IBM等。
Catalogue

第一部分 引擎:新技术创造新法则
以大数据、云计算、移动互联网、社交媒体和物联网为代表的新一代信息技术是一股成倍加速,愈演愈烈的旋风,企业只有遵从信息优势、方案领袖、亲密联盟和加速创新这些新法则,才能获得驱动企业转型的新动能,从而获得新动能带来的新机遇。

第1 章策略至上 / 003
第2 章框架为基 / 020
第3 章转型之迫 / 038
第4 章 云计算、大数据、移动互联网、社交媒体及物联网 / 051

第二部分 新动能与新法则1:从运营优势到信息优势
商业各个领域都受益于完善的流程和充分的资产利用,其中一项重要资产就是利用信息技术来发展和支持战略决策,从而优化并完善运营流程。此外,运营和信息的无缝融合拉近了企业和顾客以及合作伙伴之间的距离,同时也是当下虚拟经济和实体经济相结合的真实写照。

第5 章运营和信息 / 065
第6 章信息优势法则 / 084
第7 章Burberry:信息技术和企业架构的交织 / 102

第三部分 新动能与新法则2:从产品领袖到方案领袖
解决方案是互联的、云支持的产品与服务的升华,其关注点是怎样通过信息技术获得差异化并最大化顾客体验。产品和方案的区别是零售商单次匿名销售与持续关系的区别;是有限产品和无限可延伸服务的区别;是一个单调可替换物件和一个强力生态系统的区别;也是匿名性和紧密的去中介化社区的区别。

第8 章 产品、服务和方案 / 117
第9 章 方案领袖法则 / 129
第10章 耐克:一份写满成功的履历表 / 149

第四部分 新动能与新法则3:从顾客亲密度到亲密联盟
亲密联盟法则是建立在信息技术与顾客亲密度的协同作用的基础上的。顾客亲密度法则要求企业与每一位顾客都建立紧密联系;而亲密联盟法则旨在利用信息技术搜集客户偏好和实际行为,从而实现更好的推荐和更高的顾客满意度,达到人气、用户行为、多样性、新鲜感、个性化及情绪化之间的平衡。

第11 章 顾客体验和顾客关系 / 167
第12 章 亲密联盟法则 / 180
第13 章 Netflix:打破娱乐秩序 / 195

第五部分 新动能与新法则4:从传统创新到加速创新
无论是针对流程、产品和服务创新,还是针对顾客关系创新,互联网技术都可以通过许多方式加速创新步伐。加速创新法则要求企业达到一种平衡,即系统性和偶然性、理论和时间、竞争和合作、方向和自由、管理和资质、内部和外部、封闭和公开、短期和长期、策略和机遇之间的平衡,同时实现以商业、顾客和技术为导向的创新模式。

第14 章 创新与颠覆 / 211
第15 章 加速创新法则 / 230
第16 章 宝洁公司:异军突起 / 251

第六部 分成功执行
没有成功执行,再好的策略也无济于事。而执行离不开人的积极参与,包括员工、合作伙伴、顾客、终端用户以及社区。此外,成功执行互联网法则还离不开有效识别互联网技术的陷阱及应对技术问题的能力。

第17 章 通用电气:展翅高飞 / 265
第18 章 人类行为与游戏化 / 279
第19 章 Opower:人类智慧的力量 / 293
第20 章 互联网技术的陷阱与挑战 / 300

第七部分 未来方向
未来并不是我们要达到的目标,而是我们要创造的事物。

第21 章 展望未来 / 319

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Brand Jingdong book
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