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Jingdong book

21世纪实用外经贸英语丛书：新编外经贸英语写作与套语

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Jingdong book

21世纪实用外经贸英语丛书：新编外经贸英语写作与套语

Name: 21世纪实用外经贸英语丛书：新编外经贸英语写作与套语
Brand: Jingdong book
SKU: 3104093601
Price: 22.67 USD
Availability: OutOfStock

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在当前日益频繁的国际贸易活动中，信息交流至关重要。每天有成千上万封英语商业书信发往全国各地和世界各个角落，传递着各种各样的信息。然而，有些信件冗长而结构不严谨；有些累赘而模棱两可，充满着陈词滥调、晦涩的行话和难懂的专业术语；有些措词粗鲁无礼、空洞无物、不着边际；还有些尚有拼写和语法错误。
基于上述原因和应广大读者的要求，作者根据现代英语的趋势，编写了《新编外经贸英语写作与套语》。全书共12章。前9章包括：英语书信概述、书信的要点、苹拟书信的原則、书信组织的要点、商业书信中措词的原則、书信文字的语气、商业社交往来信札、便函、报告、电子邮件和传真、书信中的标点符号与拼写，书中提出了书信重要写作原則和新颖用语，以飨读者。由于提法较新，不当之处，亦请读者斧正。

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前言
当代世界各国越来越多的学者与教授非常重视对ESP(English for Special Purpose)的研究和实践，对传统的英语教学进行了挑战。随着我国经济的飞速发展和与世界各国经济、文化、科学技术交流的日趋频繁，英语教学界的有识之士也开始“要设计一个多彩多姿的英语天地”。这个新天地就是要摆脱传统的英语语法教学，十分重视实用性，使英语真正体现出其作为交流工具的特点。
在当前日益频繁的国际贸易活动中，信息交流至关重要。每天有成千上万封英语商业书信发往全国各地和世界各个角落，传递着各种各样的信息。然而，有些信件冗长而结构不严谨；有些累赘而模棱两可，充满着陈词滥调、晦涩的行话和难懂的专业术语；有些措词粗鲁无礼、空洞无物、不着边际；还有些尚有拼写和语法错误。
基于上述原因和应广大读者的要求，作者根据现代英语的趋势，编写了本书。全书共12章。前9章包括：英语书信概述、书信的要点、苹拟书信的原則、书信组织的要点、商业书信中措词的原則、书信文字的语气、商业社交往来信札、便函、报告、电子邮件和传真、书信中的标点符号与拼写，书中提出了书信重要写作原則和新颖用语，以飨读者。由于提法较新，不当之处，亦请读者斧正。
本书的后3章为常用套语(useful expressions)，按国际贸易的程序，汇集并选编了进出口函电中常用的句子。分出口用套语、进口用套语和其他常用套语3章，总计一千多句。套语主题明确，适应性强，便于外经贸英语学习者使用，亦可为从事外贸业务人员案头必备之参考书。
本书若与“21世纪实用外经贸英语丛书”中的姐妹篇《新编外经贸英语函电与谈判》配合使用，以求互补，定有收效。
由于本书编写比较仓促，加之作者水平有限，书中谬误挂之处在所难免，尚祈各界人士不吝赐教，以期尽善，并致谢忱。
编著者
2002年春于美国新泽西州

Catalogue

第一章英语书信概述
Formats of a Business Letter
第二章书信的要点
Essential Points of a Business Letter
第三章草拟书信的原则
Principles of Business Letter Writing
第四章书信组织的要点
Arrangements of a Business Letter
第五章商业书信中措词的原则
Wording of a Business Letter
第六章书信文字的语气
Tone of a Business Letter
第七章商业社交往来信札
Social Business Letters
第八章便函、报告、电子邮件和传真
Memo，Report，E-mail and Facsimile
第九章书信中的标点符号与拼写
Punctuation Marks and Spelling
第十章出口常用套语
Useful Expressions(Export)
第十一章进口常用套语
Useful Expressions(Import)
第十二章其他常用套语
Useful Expressions(Miscellaneous)
附录一称呼及头衔(爵位、官／军衔、学衔)缩略字
Forms of Address＆Abbreviating Titles
附录二避免使用歧视性的词条
Avoiding Discriminatory Words
附录三常见容易拼错的单词
Commonly Misspelled Words

Book Abstract

试比较下列单词；
大词小词
abbreviate shorten
aggregate total，whole
ascertain find out
commencement start
conceptualize think of
conjecture guess
demonstrate show
duplicate copy
employ use
endeavor try
eventuate happen
evidence show
expedite hasten，speed
facilitate ease，help
feasible possible
finalize complete，finish
furnish provide，send，give
impact affect
indicate tell，say，show
initiate begin
maintenance upkeep
optimum best
parameters factors
prioritize order
terminate end
utilize use
viable workable
现代商业英语中的词语日趋简练、平易和直率。使用长字、大词(pompous words)并不能检验对方的词语量和受教育的程度，也许能愚弄对方一时，但决不永久。
如何使用小词来替代大词或累赘的短语，现列表如下：
大词或累赘的短语替代词
10 A．M．in the morning 10 A．M
fl substantial segment many people
of the population
ab ove mentioned these，this，that，those
absolutely complete complete
absolutely essential essential
accounted for by the fact that caused by
achieve purification purify
activate begin
actual experience experience
add the point that add that
adequate enough adequate
advise tell
along the lines of like
am in receipt of have
an example of this is the fact that for example
analyses were made analyzed
answer in the affirmative yes
any and all any，all
are of the opinion that think that，or believe that
as of this date today
as to whether whether
assent agree
assist help
at a price of$10 at$10
at the present time now 。{
at the present writing now
at this point in time now
attached hereto attached
attached please find attached is
attempt try
attributable due
basic fundamentals facts，basics，fundamentMs
be desirous of want
came to the conclusion concluded
cancel out cancel
category class
cease stop
eircle around cireIe
coalesce join
cognizant aware
collect together collect
compensate，compensation pay
components parts
concede admit
conceive think
conception idea
conclude，conclusion end
connect tO connect
consensus of opinion consensus
consequent results results
considerable much
constructive helpful
deemed it necessary to(eliminate)
deficiency lack
delete the most insignificant delete
deliberation thought
delineate outline，draw
demonstrate show
descend down descend
despite the fact that although
determine find
disappear from sight disappear
discontinue stop
during the year of 2002 during 2002
early beginnings beginnings
effect a change in change
……

Introduction

当代世界各国越来越多的学者与教授非常重视对ESP(English for Special Purpose)的研究和实践，对传统的英语教学进行了挑战。随着我国经济的飞速发展和与世界各国经济、文化、科学技术交流的日趋频繁，英语教学界的有识之士也开始“要设计一个多彩多姿的英语天地”。这个新天地就是要摆脱传统的英语语法教学，十分重视实用性，使英语真正体现出其作为交流工具的特点。
在当前日益频繁的国际贸易活动中，信息交流至关重要。每天有成千上万封英语商业书信发往全国各地和世界各个角落，传递着各种各样的信息。然而，有些信件冗长而结构不严谨；有些累赘而模棱两可，充满着陈词滥调、晦涩的行话和难懂的专业术语；有些措词粗鲁无礼、空洞无物、不着边际；还有些尚有拼写和语法错误。
基于上述原因和应广大读者的要求，作者根据现代英语的趋势，编写了本书。全书共12章。前9章包括：英语书信概述、书信的要点、苹拟书信的原則、书信组织的要点、商业书信中措词的原則、书信文字的语气、商业社交往来信札、便函、报告、电子邮件和传真、书信中的标点符号与拼写，书中提出了书信重要写作原則和新颖用语，以飨读者。由于提法较新，不当之处，亦请读者斧正。
本书的后3章为常用套语(useful expressions)，按国际贸易的程序，汇集并选编了进出口函电中常用的句子。分出口用套语、进口用套语和其他常用套语3章，总计一千多句。套语主题明确，适应性强，便于外经贸英语学习者使用，亦可为从事外贸业务人员案头必备之参考书。
本书若与“21世纪实用外经贸英语丛书”中的姐妹篇《新编外经贸英语函电与谈判》配合使用，以求互补，定有收效。
由于本书编写比较仓促，加之作者水平有限，书中谬误挂之处在所难免，尚祈各界人士不吝赐教，以期尽善，并致谢忱。

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