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一图胜千言 信息可视化艺术设计指南

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如果用一句话来概括信息可视化的特点,那就是“一图胜千言”,简单来说,就是用一张图来概括千言万语。信息视图,又被称为信息资讯图表,在日常生活或工作中,我们常常会通过它来了解各种信息资讯,而本书的编写目的,便是帮助读者设计出趣味性极强且能帮助读者快速了解各种信息精髓的视图作品。

《一图胜千言 信息可视化艺术设计指南》的最大特色为理论配合实践的讲解方式,不同于其他一般的专业书籍往往只进行枯燥的讲解,而是将理论知识落实到实际的案例中进行讲解。不仅如此,本书在编写过程中,还用到了多种视图化讲解方式,力求为读者创造一个相对轻松的阅读环境,同时还能达到学以致用的目的。

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《一图胜千言 信息可视化艺术设计指南》共分为九大章节,主要是从信息视图的基础理论、设计思维、图解模式、图的运用、色彩搭配、版式与字体设计等多个方面来讲解,并且在本书的最后一个章节中,笔者还特意加入了有关于各种信息视图的综合案例设计来巩固之前所学。《一图胜千言 信息可视化艺术设计指南》的最大特色为理论配合实践的讲解方式,不同于其它专业书籍一般的枯燥讲解,而是将理论知识落实到实际的案例中进行讲解,不仅如此,本书在编写过程中,还用到了多种视图化讲解方式,力求为读者创造出一个相对轻松的阅读环境,同时还能达到一种学以致用的目的。

Catalogue

前言
如何获取云空间资料
第1章你知道什么是信息可视化吗1
1 1认识信息可视化2
1.¨信息可视化的定义与意义 2
1.1.2信息视图的发展历史 3
1.2认识自己的大脑. 4
1.3明确沟通对象的资讯需求 5
1.3.1你的信息视图给谁看 5
1.3.2沟通对象的资讯需求 6
1.4信息视图的基本类型一 7
1.5打造优秀信息视图的必备条件 8
1.6解密信息视图化的风险 8
1.7信息视图的设计工具 9
1.7.1 如果你是一个专业的办公人员 9
1.7.2如果你是一个专业的设计人员 1 0
1.7.3 如果你是一个不具备
任何设计技能的普通人 11
1.8认识箭头的重要性 12
第2章灵感的来源与创意的思维14
2.1灵感与创意对信息可视化的要性 15
2.2设计的灵感从何而来
2.2.1 从生活中来获取灵感
2.2.2从他人的作品中获取灵感
2.2.3从夭马行空的一瞬间获取灵感 18
可视化的创意思维 19
2.3.1“借代”的手法 19
2.3.2“隐喻”的技巧 19
2.3.3“拟人”的途径 20
2.3.4“夸张”的对比 21
第3章信息可视化中的基本图解模式22
3.1柱状类图表一 23
3.1.1簇状柱形图在实例中的运用 24
3.1.2堆积柱形图在实例中的运用 27
3.2条状类图表 29
3.2.1簇状条形图在实例中的运用 30
3.2.2堆积条形图在实例中的运用 3 1
3.3饼状类图表 一 一一33
3.3.1常规饼状图在实例中的运用 34
3.3.2复合饼状图在实例中的运用 35
3.4圆环类图表 37
3.4.1单环式圆环图在实例中的运用 38
3.4.2多环式圆环图在实例中的运用 38
3.5折线类图表一 41
3.5.1 常规折线图在实例中的运用 .42
3.5.2堆积折线图在实例中的运用 44
3.6面积类图表 48
3.6.1 常规面积图在实例中的运用 49
3.6.2堆积面积图在实例中的运用 49
3.7散点与气泡类图表 52
3.7.1 散点图在实例中的运用53
3.7.2气泡图在实例中的运用 55
3.8叠达类图表 56
4.4扩散型结构模式 67
4.5展开型结构模式 70
4.6上升型结构模式 72
4.7阶层型结构模式 76
4.8对比型结构模式 78
4.9相关型结构模式 80
4.10循环型结构模式 一82
4.11交集型结构模式 84
4.12综合型结构模式 86
第5章图是信息可视化的灵魂92
5.1图片与图形 93
5.2图元素在信息视图中的作用 -97
5.2.1 从信息到视图的转换 97
5.2.2借助图元素,强化视图中的
信息关系 loo
5.3信息视图中的图片运用技巧 101
5.3.1试着将图片裁剪为不同形状 101
5.3.2拼接图片的妙用 103
5.4信息视图中的图形运用技巧 104
5.4.1异构图形——
着重突出重点信息 104
5.4.2异影图形
反映表象信息下的本质含义 l05
5.4.3聚集图形一
展现出某种信息的本质构成 106
5.4.4同构图形一
反映两种或多种信息间的联系107
5.4.5异变图形一
展现某一信息的进化过程 108
5.4.6残缺图形--让观者对某一缺失的
信息要素进行联想 109
第6章了解色彩在信息视图中的作用112
6.1识色与辨色 113
6.1.1色彩对信息视图的重要性 一ll3
6.1.2认识色彩的三属性 一 ll4
6.1.3读懂每一种色彩“ 115
6.2理清信息元素间的关系 ‘ 一116
6.2.1 类似色相搭配
——表现亲密的信息元素关系 116
6.2.2邻近色相配色——表现
和谐又独立的信息元素关系 117
6.2.3对比配色——
表现对立的信息元素关系 1 17
6.2.4三角式配色——
构建最稳固的信息元素关系 “121
6.2.5渐变配色——
表现层层递进的信息元素关系 l 22
6.3与行业特色相匹配的色彩选择 1 23
6.3.1 房地产行业的信息视图配色 123
6.3.2服务行业的信息视图配色 124
6.3.3金融行业的信息视图配色 l25
6.3.4教育行业的信息视图配色一 l27
6.3.5 医疗行业的信息视图配色 128
6.3.6餐饮行业的信息视图配色 130
?6.4紧扣主题的色彩搭配 132
6.4.1 以男性或女性为主题的
信息视图配色. l32
6.4.2以公益为主题的信息视图配色 l 34
6.4.3以节日为主题的信息视图配色 135
第7章从不同角度解析信息视图中的文字要素138
7.1 从契合度的角度,解析文字
要素 139
7.2从编排的角度,解析文字要素 142
7.2.1文字编排的基本原则 142
7.2.2段落文字的排列方式 143
7.2.3让文字更加醒目 144
7.3从创意的角度,解析文字要素 145
7.3.1聚集型文字的多重含义 145
7.3.2文字图形化的创意表达 147
7.3.3文字材质的多元化选择 149
第8章信息视图中的板式设计152
8.1简单利落的单向型版面 153
8.2对比鲜明的聚散型版面 154
8.3 中规中矩的版面类型 1 56
8.3.1重复型网格式信息版面 l56
8.3.2对称式信息版面 157
8.3.3直线型几何式信息版面 158
8.4焦点集中的版面类型 159
8.4.1交叉式信息版面 159
8.4.2向心与离心式信息版面l60
8.5具备延时性的版面类型 161
8.5.1折线型信息版面 161
8.5.2曲线型信息版面 162
8.6信息视图中的版式注意事项 163
第9章综合化的信息视图设计166
9.1 Y品牌201 3年主推产品的
年销售趋势分析” 167
9.2全市各中学
檀树造林排名情况一览 170
9.3列举团队合作对
金融营销团队的重要性 173
9.4肺部器官人体示意与结构分析 176
9.5企业建立与
丧失品牌信任感的条件汇总 179
9.6手工烘焙房2014年第一季度
各种烘焙食品的销量情况比较 182
9.7 S快递公司物流
基本流程示意图 186
9.8普陀山主要曩点布局一览 189
9.9保护绿色檀物的途径解析 192
9.10大众眼中的夏日世界 196
9.11中国传统民俗文化
一一二十四节气一览 1 99
9.12 2014年动物
世界杯赛程表一览203
9.13都市家庭情感剧
主要人物关系示意圈 206
9.14周末健身运动计划表 210
Introduction

信息可视化这个概念,许多人对其都不了解,简单来说,它的存在意义就是把各种数据、文字文本,甚至是某种抽象的理念,转化为结构清晰、创意十足的视图化作品。例如,在日常工作中,我们会常常使用各种图表来展现数据,而这类图表其实也是一种简单的信息视图。
从某个角度上来看,我们所处的世界是由各种信息资讯所构建而成的,由此可见,信息可视化可涉及(运用)的范围其实十分广泛,你可能在翻阅各种报纸杂志时发现它的存在,也可能在浏览某网站界面时通过它来了解相关资讯,甚至在现今的商业领域中,人们也常常用它来整编资料。
本书是一本用于讲解信息可视化设计的专业书籍,但在编写形式上却十分生动,并且在编写过程中,作者还有意识地加入了许多信息可视化的编写方式,让读者能够在阅读本书时了解更多的信息视图化形式与运用方式。本书共分9章,其中第1章与第2章着重于信息可视化基础理论的介绍与一些设计思维的讲解;第3章~第8章,着重讲解了与信息可视化相关的各种设计要素;而在第9章中,讲解实际的可视化案例,是巩固之前所学理论知识的综合性章节。
以下将向读者一一介绍每章的重点内容,希望能对读者的阅读有所帮助。
在第1章中,从多个角度对信息可视化相关理论资讯进行了介绍,并在最后一个小节中提到了信息视图中的一个重要构成元素——箭头。
在第2章中,灵感与创意成了讲解重点,虽然内容编排不多,但相信能让读者的设计思维更加开阔。
在第3章与第4章中,主要介绍了信息可视化中的基本图解模式与结构性图解模式,其中基本图解模式其实就是指各类图表,结构性图解模式就是指扩散型、集中型一类的图解模式。而这两章的存在意义,是为了让读者了解信息视图的本质构架。
在第5章中,主要介绍信息可视化的核心——图元素的运用,图元素包括图形与图片,‘因此,着重于图形与图片的处理和创意设计。
在第6章中,信息视图的各种配色手法是本章的讲解重点,包括基本配色手法与特定题材类的配色手法。
在第7章与第8章中,分别介绍了信息视图中的字体设计与版式编排,力求从细微之处帮助读者完善信息视图的设计。
本书注重理论与实践的结合,既有基础理论的讲解,又有综合案例的分析,让读者能够边学边做。
本书由河南工业大学设计艺术学院陈高雅老师著。尽管作者在编写过程中力求准确、完善,但是书中难免会存在疏漏之处,恳请广大读者批评指正,让我们共同对书中的内容进行探讨,实现共同进步。
编者2015年4月

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