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Jingdong book

创业从0到1

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创业从0到1

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1.从身无分文到亿万身价,这是维克集团总裁写给年轻人的创业真经。
书中的所有经历都是真实的、所有失败与成功都是我们可以借鉴的!
2.富豪的成长路线图。
维克集团创始人用亲身经历告诉你,如何开启财富与机遇的秘密。如果你想成功,全世界都会帮你,前提是,你得先知道自己适合做什么,然后才有成功的机会与可能。
3.创业创富,读这一本就够了!
为懵懂中的创业者指点迷津,在任何商学院都学不到的实战宝典。
少奋斗10年!早成功10年!

Content Description

本书是维克集团总裁亲身的创业经历,详细讲述了他利用8年时间从拥有两名员工的广告公司到壮大成为一个拥有广告公司、装饰公司、婚庆公司、商业酒店等项目的庞大商业集团的真实经历。本书披露了他创业过程中遇到的许多问题以及解决方案,更有他的创业思路与他对现代管理独特的理解。其中涉及对员工的管理、自我管理与提升、财务管理、市场营销等方面的管理经验。

Author Description

何维克,维克集团总经理、董事长。2001年,他在经历下岗、创业失败、打工还债、再次创业后,顺利创办维克酒店管理公司。2004年创办维克职业技术学校、维克假日旅行社、维克婚庆、美如家连锁酒店、月光健康活动中心,2014年创建邛海国际老年社区。
Comments

★我建议想当老板,先去为别人工作,学习如何成为团队工作的一员。在这之后,你再去学习成为一个领导者,否则,就不要尝试去经营事业。三流的商学院从来不训练人该如何领导,他们只教你当老板的时候一定要果断,即使你什么也不懂。
——台湾台塑集团创办人王永庆

★当今商学院的目标是要教人成为创业家。我觉得这是个严重的错误,因为人一旦习惯自己当老板,之后要他去做团队工作就会很困难了,可以说是不可能的。想要从商学院一毕业就直接当老板的人,跃过了体验为别人工作的好处,这似乎不是好的做法。
——美国迪吉多电脑公司总裁肯·欧森

★刚创业时,先录用的10个人将决定公司成败,而每一个人都是这家公司的1∕10。如果10个人中有3个人不是那么好,那你为什么要让你公司里30%的人不够好呢?小公司对于优秀人才的依赖要比大公司大得多。
——美国苹果公司创始人史蒂夫·贾伯

★现在创业是个大环境,其中也是有道路可循的,这是一本所有创业者都需要的实战手册。
——长江商学院教授钱同理

★做生意无非两种情况,一是输,二是赢,其实,只要在这个过程中,你在付出努力,就算是没有成功,只要不放弃,也是走在赢的路上。
——维克集团高管李克
Catalogue

创业 entrepreneurship
第一章让理想飞起来
1.建立根据地,从熟悉的领域开始/2
2.坚定创业信念,有梦想才无所畏惧/7
3.创业的过程就是吃苦的过程/11
第二章创业前,要有失败的准备
1.创业之路漫长而孤独/15
2.善于模仿,敢于超越/19
3.大胸怀,输得起/23
第三章该出手时才出手,创业不能心急
1.心动,更要行动/27
2.诚信是金不换/32
3.利益当前更需淡定/37
4.管理好自己,老板的魅力胜过权利/41
第四章放弃很容易,同时也意味着失败
1.坚持前,请确定好努力的方向/45
2.别让自己死在明天晚上/49
3.创业是马拉松,而非百米冲刺/53
管理 manage
第五章人才,合适就好
1.剑走偏锋的招聘启事/58
2.选拔员工时需要做减法/62
3.挖掘人才时考虑对方的心理需求/65
4.老板唱黑脸,主管唱什么?/70
第六章专心做好一件事
1.发现你的核心优势/74
2.收缩与扩张都需谨慎/79
3.有创意,还需要有创造力/84
4.张弛有度,让分权与集权共舞/88
第七章安全感是双刃剑
1.危机也是商机,在危机中调整战略/93
2.主动离开你的“舒适区”/98
3.安全感留给员工,而不是老板自己/102
4.警钟长鸣,避免陷入商业欺诈/108
第八章财务管理,企业的命门
1.建立安全合理的财会制度/112
2.现金流,企业的生命血液/116
3.优秀财务主管帮你打金算盘/120
4.老板公私财产要分开/125
营销 marketing
第九章让产品自己说话,品质才是硬道理
1.把事情做到极致/130
2.售后是销售的底气/135
3.培养顾客的“惰性”/141
4.特别的营销,才会有特别的市场/146
第十章营销无处不在
1.一切为了客户不是口号/151
2.舍得,舍得,有舍才有得/156
3.没有需求,那就创造需求/161
4.启动顾客的情感按钮/166
第十一章你的客户在哪里?
1.重视第一位客户对公司的启示/171
2.销售也需要担当/175
3.比顾客还了解顾客/179
第十二章营销,以市场为中心
1.市场调研,不打无准备之仗/183
2.媒体不是洪水猛兽,善于借势是关键/188
3.变劣势为优势/194
4.打造品牌,酒香也要常吆喝/199
提升 promotion
第十三章死党联盟:真诚相待,共同成长
1.志同才会道合/204
2.助人者天助/209
3.定期聚会,宁缺毋滥/213
4.先做朋友,再做盟友/217
第十四章专业,专心,专注
1.不从全局出发的决策不是好决策/221
2.给你的谈判“加加码”/226
3.防微杜渐,谨防“蝴蝶效应”/230
4.把认真发挥到极致/234
第十五章勇于认错,真理面前人人平等
1.闻过则喜,知错就改/239
2.适当反省,能有效抑制自我膨胀/243
3.尊重并倾听“不同”的声音/247
4.亡羊补牢,为时未晚/251
第十六章学习,是终生的事业
1.专业,才是最好的领导力/255
2.学而时习之,老板更需充电/260
3.摆正位置,端正态度/264
4.掌控情绪,才能掌控企业/268

Book Abstract

1.建立根据地,从熟悉的领域开始
人,第一要有志,第二要有识,第三要有恒。
——长江实业集团有限公司董事局主席兼总经理李嘉诚
“创业”现在仿佛成了街头巷尾的热门词,尤其是在年轻人中间,不想上班、不想受管束、想当老板过把瘾、找工作有困难的人……统统都想去创业,可结果呢?大多数铩羽而归,以失败告终,这到底是因为什么?一句话:创业有风险,行动需谨慎。
我并不是反对年轻人去拼去闯,当年我也是放弃了旱涝保收的固定工作下海创业的。对于现在的年轻人,我想说的是,创业也不是不可以,但是有冲劲并不代表盲目,有闯劲并不代表莽撞。
我就读的是旅游专业,毕业工作几年后,去了外地进修,之后,又被学校返聘回去担任老师,负责的同样是旅游专业的授课。前3年,给一所学校授课,后3年,是同时给两所学校上课,而且,都是旅游专业。要教好学生,做一名合格的老师,自己本身必须具有过硬的专业知识。
我原本以为自己能轻松胜任,但真正面对学生时,才发现一切并非如想象中的那般轻松。离开学校几年后的我,重新拿起课本研究学习,在书店里一泡就一整天,此外,资讯浩繁的互联网也是我学习的重要途径。其实,我要感谢自己这几年的执教生涯,这是我学习最多、最集中的几年。后来,我偶然清理家里的旧物,购买回来的书籍就不说了,光读书笔记、备课本就足足堆了两尺高。
这样高强度的充电学习,一方面是我性格中追求完美的成分作祟,另一方面也是责任感使然:我希望学生们能通过我的授课有实际的收获——他们是中专生,没有高学历,不能在学历上跟别人争,那就要从实践上、综合能力上让自己强大。后来我发现这样的强化学习,最大的受益者其实是我自己。
任教的第一年,我老老实实地做老师。备课、学习、补充知识占据了我大部分的时间。第二年,就比较游刃有余了,我就开始去一些宾馆、酒楼上班,都是从最基层的员工做起,从服务员、领班、楼层主管、主管,一直做到副总经理。期间,我听到过、看到过、经历过许多宾馆、酒楼的倒闭破产事例,我始终在心里问自己,这些小企业为什么会失败?
那时,摆在我面前的创业路有几条:最省心又省力的,入股朋友的饭店;接下一家装饰公司,马上当老板;用我的经验做酒店管理公司。
经过反复的思考,我决定做酒店管理公司,原因有两个:第一,我喜欢;第二,我熟悉。入股饭店,我只是小股东,自然没有决策权,我掌握的管理经验很可能根本用不上。装饰行业我不熟悉,一切都是未知,仅凭着一时的头脑发热,结局很可能是失败。
在我开酒店管理公司的时候,整个地区还没有一家这种模式的管理公司,就是在全省也屈指可数,但我有这个信心。为什么?因为熟悉了解。无论是学习,还是就业,我始终在这个行业中浸淫。
事实证明,我的选择是正确的。2002年,我成立了维克酒店管理公司,对整个地区市、县级的宾馆、酒店进行管理,许多企业在我所带团队的努力下起死回生,其中一些企业在接受托管以后,当年盈利就是往年的300%。
可以这样说,如果我开始没有做酒店管理,也就不会有后来的技能培训学校、国际假日酒店、国际旅行社,维克婚庆,以及邛海国际老年社区。仔细回忆一下我的创业经历,我发现,我创业的过程其实就是一个从自己熟悉的领域不断向外渗透、扩展的过程。在自己熟悉的领域创业,不仅能缩短在摸索中学习的过程,节约宝贵的时间,同时,也能最大限度地降低创业失败的风险。
我有一个朋友,原来在事业单位做一个小领导,经人一撺掇,头脑发热就要自己创业。当时,他看到满大街的人穿着时尚的皮革服装,就想当然地以为利用当地的皮革原料——生皮便宜的便利条件,自己做服装皮革厂肯定能赚大钱。我当时拦过他:“皮革市场你了解吗?最起码怎么挑选生皮你都不知道,更别说制造皮革的工艺了。另外,技术人员、机器设备的购买、维修,这些都是问题。在这些问题解决之前,我不建议你创业。如果你真对这个感兴趣,那不妨再深入观察、研究一段时间,甚至是亲自到皮革厂上上班,感受一下。”
可惜,我的这位朋友被幻想中创业成功的前景刺激着一路向前不回头。结果怎么样呢?自然是他掉坑里了:由于对皮革行业缺乏一定的了解,他购买的生皮价格超过别人许多;高薪聘请来的技术人员技术根本不过关,损失了大量原料;不了解药料的价格,买回的削皮药料价格高得离谱……朋友虽然有热情、有毅力也能吃苦,但他的皮革公司最后还是以失败收场,不仅花光了家里所有的积蓄,还影响了妻子原来的服装生意;由于他忙于创业,忽略了对孩子的管教,孩子无心学习,成绩一落千丈……原本幸福的家庭,变得争吵不断,鸡飞狗跳。这一切都是盲目创业惹的祸!
没有充分深入的了解,贸然创业,成功的几率可以说是微乎其微。但愿想创业的朋友,能吸取我那个朋友失败的教训,别让一次不成功的创业,毁了一个原本幸福的家庭。
当然,也有创业成功的案例。前段时间,偶然看到一则新闻,北大的法学硕士张天一靠卖米线创业,先是两三个人,后来发展到几十个员工,店面也由从前30平米的地下室,搬到了100多平米的地面上。
别看只是一个小小的米线店,张天一可是做了不少的功课:首先,他出生在米线之乡,知道米线都有哪些味道,什么样的米线口感好,怎么做出口感好的米线。针对现代人注重健康的想法,他们还打出了“健康米线,良心米线”的口号,打消了食客们在食品安全方面的顾虑。
且不说这家米线店能走多远,也无需论它眼前的红火有没有媒体的推波助澜,仅从这三位大学生踏实务实的创业精神说起,就值得众人称赞。
★维克心得:
创业,从熟悉的领域开始做起,不要怕最开始的生意小,赚钱慢,只要你想做好,自然就有成功的机会。这个在心理学上是有根据的,这就是著名的“皮格马利翁”效应。
如果你想成功,全世界都会帮你,前提是,你得先知道自己适合做什么,才有成功的机会与可能。
……
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Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

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About the brand

Jingdong book

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About the brand

Jingdong book