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Jingdong book

计算机应用与软件技术专业教学用书：电脑美术设计基础（附学习卡1张）

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计算机应用与软件技术专业教学用书：电脑美术设计基础（附学习卡1张）

Name: 计算机应用与软件技术专业教学用书：电脑美术设计基础（附学习卡1张）
Brand: Jingdong book
SKU: 3118014941
Price: 26.14 USD
Availability: OutOfStock

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《计算机应用与软件技术专业教学用书：电脑美术设计基础》以平面设计为主线，重点介绍色彩设计、图形创意设计、字体设计、版式设计、卡通设计等在现代数字艺术设计中的具体应用。
《计算机应用与软件技术专业教学用书：电脑美术设计基础》将艺术设计分为既相互联系又相对独立的6章，深入浅出地将平面设计的构成、色彩、图形等基础要素进行了详细的讲解，这也是艺术类教学中专业基础课的核心内容。同时在第4章和第5章中，引经据典，将网页设计第二次作为平面设计案例进行分析，力求做到学习与实践的零距离接触。对于卡通设计，则结合目前社会的需求，从卡通造型的分类、分析与比较人手，结合欧美和日本的大量卡通作品及成功案例，对卡通设计的原理和基本方法进行深入的剖析，有助于初学者理解和记忆。
《计算机应用与软件技术专业教学用书：电脑美术设计基础》适合职业院校电脑美术专业、平面设计专业和动画设计等相关专业的学生使用，也适合初学者和图形爱好者自学，并可作为同类培训班的培训教材。

Catalogue

第1章平面设计概论
1.1 概述
1.2 基本概念
1.2.1 平面设计的特征
1.2.2 平面设计的术语
1.2.3 平面设计的一般工作流程

第2章色彩知识
2.1 光与色
2.2 物体色
2.3 计算机色彩显示
2.3.1 无彩色
2.3.2 有彩色
2.4 色彩的视觉心理
2.4.1 色彩的联觉
2.4.2 色彩的爱好
2.4.3 色彩的象征
2.5 色彩的配合与色调构成
2.5.1 配色方法
2,5.2 色调变化及类型
2.6 色彩的视觉设计
2.6.1 色彩设计的特性
2,6.2 色彩设计的视觉性
2.7 色彩设计应用
2.7.1 实用与审美的统一
2.7.2 意象与应用的统一
2.7.3 配色与设计的统一

第3章图形创意设计
3.1 图形的形式类型与表现手法
3.1.1 具象图形
3.1.2 抽象图形
3.1.3 装饰图形
3.2 图形的基本要素
3.2.1 点
3.2.2 线
3.2.3 面
3.3 图形的联想
3.3.1 展开联想
3.3.2 联想的方式
3.4 图形的构成方法
3.4.1 正负形
3.4.2 影子图形
3.4.3 元素替代
3.4.4 同构图形
3.4.5 异变图形
3.4.6 矛盾空间的运用
3.5 概念性思维训练
3.6 形式美的规律
3.6.1 点、线、面的构成
3.6.2 重复和渐变所产生的美感
3.6.3 对称中的形式美
3.6.4 均衡中的形式美
3.6.5 调子中的形式美
3.6.6 错觉与视幻中的形式美
3.6.7 分割构成的形式美
3.7 图形创意作品分析

第4章字体设计
4.1 文字与字体设计的含义
4.1.1 汉字
4.1.2 拉丁文字
4.1.3 字体设计
4.1.4 印刷字体设计
4.1.5 汉字印刷字体设计
4.2 字体设计
4.2.1 字体的搭配设计
4.2.2 字体的编排设计

第5章版式设计
5.1 版式设计中的图片运用
5.1.1 图片的筛选
5.1.2 图片的正确使用
5.1.3 图片与文字的编排技巧
5.2 版面设计中的色彩与符号
5.2.1 色彩与符号在版面中的意义
5.2.2 版面中色彩的作用
5.2.3 符号在版面中的运用
5.3 版式设计的实际运用与分析
5.3.1 杂志的版式设计
5.3.2 网页的版式设计
5.3.3 招贴广告的版式设计
5.3.4 报纸的版式设计
5.3.5 名片的版式设计
5.3.6 书籍的版式设计

第6章卡通造型设计与分析
6.1 总论
6.1.1 卡通的起源
6.1.2 卡通的诠释
6.1.3 卡通与传统绘画的关系
6.1.4 卡通的魅力及对当今社会的作用
6.1.5 学画卡通的准备工作
6.2 卡通图形的艺术形式及特点
6.2.1 写实性卡通图形的艺术特点
6.2.2 浪漫性卡通图形的艺术特点
6.3 现代卡通造型的分类、分析与比较
6.3.1 经典造型
6.3.2 唯美造型
6.3.3 东方武侠造型
6.3.4 科幻神魔造型
6.3.5 成人卡通造型
6.4 现代卡通造型特点与要素剖析
6.4.1 写实与变形
6.4.2 夸张、扭曲、概括
6.4.3 拟人与物化
6.4.4 具象与抽象
6.5 卡通技法
6.5.1 卡通技法的概念
6.5.2 电影技术与卡通技术的关系
6.5.3 卡通艺术的特点具有不可替代性
6.5.4 卡通技术与工艺
6.5.5 卡通向电影借鉴什么
6.6 卡通人物造型
6.6.1 年龄不同的人物的特点
6.6.2 年龄不同的人物的五官画法
6.6.3 性别不同的人的面部特征
6.6.4 面部表情的画法
6.6.5 手的画法
6.6.6 脚的运动规律
6.7 卡通制作流程概述
6.7.1 前期
6.7.2 中期
6.7.3 后期
6.8 吉祥物设计
6.9 四格漫画

第7章作品赏析

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