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Jingdong book

实用经典10步系列：成功战略规划实用经典10步骤

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Jingdong book

实用经典10步系列：成功战略规划实用经典10步骤

Name: 实用经典10步系列：成功战略规划实用经典10步骤
Brand: Jingdong book
SKU: 3102010911
Price: 25.58 USD
Availability: OutOfStock

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经典作品简体中文版授权，美国培训与发展协会出品，品质保证！

Content Description

《实用经典10步系列：成功战略规划实用经典10步骤》提供了已验证过的程序和工具用来帮助您制定可行的战略规划。这种规划不仅鼓励创新，还可增加企业人员的相互了解，创造出忠实于企业产品和服务的顾客群。
《实用经典10步系列：成功战略规划实用经典10步骤》能帮您快速、成功地制定战略规划。

Author Description

苏珊·巴克斯代尔（Susan Barksdale）和泰瑞·伦德（Teri Lund），苏珊和泰瑞已经一起工作超过15年了。她们提供战略规划和战略评估的商业咨询服务。她们的咨询能切实帮助企业加速进程、提高表现，她们也因此而广为人知。她们把这项能力转变成简单易行的理论，进而广受赞誉。她们曾为很多企业服务过，包括惠普、因特尔、微软、美国银行、SUN系统等。

Catalogue

引言
[第1步]为战略规划奠定基础
案例分析：奠定基础
定义范围
规划结果和长短期目标
确定时间表
选择关键成员
获取支持
获得许可
营销你的战略规划
[第2步]调查商业环境
案例分析：调查商业环境
启动战略规划
为战略规划制定项目计划
收集商业信息
开展SWOT分析
确定业务驱动力
与高层管理人员面谈
为资料收集设定指导方针
[第3步]收集相关数据
案例分析：收集数据
数据收集计划
选择数据收集方法
焦点小组和访谈
调查
背景调查
确认数据资源
使数据有效性和可靠度最大化〖1〗

Ⅱ
[第4步]分析数据
案例：分析数据
编码和分类数据
组织数据用于编码
完成计算
分析数据
检查数据确定关键结果、结论和建议
证实结果
汇报结果和赢得承诺
[第5步]陈述目标、愿景和价值观
案例：目标、愿景和价值观陈述
定义目标陈述、愿景陈述和价值观陈述
设定议程，创建目标、愿景和价值观
审查主要发现
创建目标陈述
创建目标
创建愿景陈述
创建价值观陈述
[第6步]排列需求，确认风险系数
案例：优先需求
建立标准，设置优先项
排列优先项
确认并管理风险
创建抉择矩阵
[第7步]设计并验证战略
案例：选择战略
确定业绩成效和战略评估
验证最终战略
创建战略规划
分配行政问责
[第8步]选择战略，优化资源
案例：优化资源
按成果优先选择所需的资源
使用成本模式对所需资源进行优先排序
[第9步]记录并沟通战略规划
案例：记录和沟通
记录战略规划
沟通战略规划
沟通计划过程的6个步骤
根据听众的变化修改你的信息
[第10步]维护战略规划
案例：维护计划
安排战略规划审查
识别触发维护的因素
运用一个具体过程来维护战略规划

Introduction

大多数成功的公司都实行战略规划。这些公司不仅从最终规划的战略中获益，而且规划过程本身也使它们受益匪浅。战略规划是通往成功的必经之路，在这个过程中，公司领导层被调动起来，加强了对公司重要信息的交流。如今波动无常的市场环境要求员工、工作小组和公司不仅要对各自的角色及其提供的产品、服务有清晰的了解，还要知道如何在变化无常的市场海洋中成功前行。与团队和个人规划直接相关的战略规划能创造出结果导向性的公司文化。
面对快速变化的市场环境，很多公司已经意识到：如果没有战略规划，公司无法在全球性的基础上与他人竞争。战略规划能鼓励创新，增加公司内部人员的相互了解，创造忠实于它们产品和服务的顾客群。战略规划决定了公司今后要走的路（无论是继续按照原样还是改变方向），预测了今后的市场环境、顾客基础和生产线会如何变化以及公司在今后的发展中要承担的风险。通过战略规划，公司设定了未来2~5年的优先发展方向，决定了如何分配重要资源。如果规划做得正确，它能激励员工达到预定的目标和战略。在进行重新调整和定位时，战略规划能解释作出改变的原因，并通过重新定义公司的目标和重大战略重新聚焦工作重心。
怎样作出成功的战略规划呢？本书将循序渐进地一一阐述的，读者朋友可以按照以下10个步骤，对公司进行战略规划：
1.为战略规划奠定基础；
2.调查商业环境；
3.收集相关数据；
4.分析数据；
5.陈述目标、愿景和价值观；
6.排列需求，确认风险系数；
7.设计并验证战略；
8.选择战略，优化资源；
9.记录并沟通战略规划；
10.维护战略规划。
战略规划能为公司提供众多机遇，比如：它能对过去的工作进行系统性讨论和分析，排列工作需要和公司目标的优先次序，为区分资源的优先次序提供信息，使公司变被动为主动，掌握更多控制权。发展战略规划能让你的公司实现下述目标：
●确保为顾客持续提供优质的产品和服务；
●评估过去的工作，确认成功的领域和有待改进的地方；
●为公司作出现实的业绩预期提供持续、敏锐的营销信息；
●改进对资源（人员、物品、时间、资金）的利用；
●管理客户期望；
●对不能产生成果的活动限制资源投入；
●让员工了解战略规划对他们职责的影响，鼓励员工更加积极、机智地解决问题；
●通过阐述业绩预期和工作标准来解决公司内部的工作问题；
●通过鼓励员工遵守职业道德和规范来提升公司文化。
每个公司使用战略规划的方式都不尽相同。公司能使用战略规划来指导业务计划，在预算中分配资金，与员工交流，为新员工培训奠定基础，帮助员工制定个人工作计划等。因为战略规划是公司未来发展的基础，所以它应该用来规划、评估公司的组织绩效和目标设定，交流公司状况及财务规划。
本书属于“美国培训与发展协会实用经典10步系列”之一，它为你提供的已验证过的程序和工具箱会帮你制订战略规划。我们希望本书中的工具能帮助你一步步制订出成功的战略。只要你运用战略规划，你和你所在的公司就能从战略性的思考中获益颇丰。

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