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Jingdong book

公司理财(精要版 原书第10版)

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《公司理财(精要版 原书第10版)》是一本风靡全球的公司理财学教科书。它以独特的视角、完整而有力的观念重新构建了公司理财学的基本框架。全书围绕以NPV分析为主干的价值评估这条主线,紧密结合理财实践的需要,精选了公司理财的基本概念与观念、财务报表与长期财务计划、未来现金流量估价、资本预算、风险与报酬、资本成本与长期财务政策、短期财务计划与管理、国际公司理财等方面的核心内容。作者以平实的语言,配以丰富的案例、举例,系统、扼要、有效地传达了公司理财的基本观念、基本方法和实务技能。
Author Description

谭跃,香港中文大学财务金融学博士,暨南大学会计学系教授,财务金融学博士生导师。
主持国家社科基金项目两项,承担和参与省部级项目多项。著有论文发表在《经济研究》《管理世界》和《会计研究》上。
曾获得中国高校第四届哲学社会科学优秀奖、首届广东省政府哲学社会科学优秀成果二等奖、广东省哲学社会科学“九五”规划优秀成果三等奖。
主要研究公司财务、战略投资、行为财务和实证财务,并以跨经济学、管理学和金融工程学的思维和方法考量财务学、金融学以及会计学的理性思辨和现实存在。
Catalogue

作者简介
前言

第一部分 公司理财导论
第1章 公司理财概论
1.1 公司理财与财务经理
1.2 企业组织形态
1.3 财务管理的目标
1.4 代理问题与公司控制
1.5 金融市场与公司
概要与总结
概念复习和重要思考题
章末案例:McGeeCake公司
第2章 财务报表、税与现金流量
2.1 资产负债表
2.2 利润表
2.3 税
2.4 现金流量
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:SunsetBoards公司现金流量和财务报表

第二部分 财务报表与长期财务计划
第3章 运用财务报表
3.1 现金流量和财务报表:进一步观察
3.2 标准财务报表
3.3 比率分析
3.4 杜邦恒等式
3.5 利用财务报表信息
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:在S&S飞机公司的比率分析
第4章 长期财务计划与增长
4.1 什么是财务计划
4.2 财务计划制订模型:初步探讨
4.3 销售收入百分比法
4.4 外部融资与增长
4.5 关于财务计划制订模型的一些警示
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:S&S飞机公司的增长计划

第三部分 未来现金流量估价
第5章 估值导言:货币时间价值
5.1 终值和复利
5.2 现值和贴现
5.3 终值和现值的进一步讲解
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
第6章 贴现现金流量估价
6.1 多期现金流量的现值和终值
6.2 评估均衡现金流量:年金和永续年金
6.3 比较利率:复利的影响
6.4 贷款种类和分期偿还贷款
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:MBA的决策
第7章 利率和债券估值
7.1 债券和债券估值
7.2 债券的其他特征
7.3 债券评级
7.4 一些不同类型的债券
7.5 债券市场
7.6 通货膨胀和利率
7.7 债券收益率的决定因素
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:S&S飞机公司的债券发行扩张计划
第8章 股票估价
8.1 普通股估价
8.2 普通股和优先股的一些特点
8.3 股票市场
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:Ragan公司的股票估值

第四部分 资本预算
第9章 净现值和其他投资准则
9.1 净现值
9.2 回收期法则
9.3 贴现回收期
9.4 平均会计报酬率
9.5 内部报酬率
9.6 获利能力指数
9.7 资本预算实务
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:布洛克黄金矿业
第10章 资本投资决策
10.1 项目现金流量:初步考察
10.2 增量现金流量
10.3 预计财务报表与项目现金流量
10.4 项目现金流量的深入讲解
10.5 经营现金流量的其他定义
10.6 贴现现金流量分析的一些特殊情况
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:贝壳共和电子公司(一)
第11章 项目分析与评估
11.1 评估NPV估计值
11.2 情境分析与其他假设性分析
11.3 盈亏平衡分析
11.4 经营现金流量、销售量和盈亏平衡
11.5 经营杠杆
11.6 资本限额
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:贝壳共和电子公司(二)

第五部分 风险与报酬
第12章 资本市场历史的一些启示
12.1 报酬
12.2 历史纪录
12.3 平均报酬率:第一个启示
12.4 报酬率的变动性:第二个启示
12.5 平均报酬率的进一步讲述
12.6 资本市场效率
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:S&S飞机公司的职位
第13章 报酬、风险与证券市场线
13.1 期望报酬率和方差
13.2 投资组合
13.3 宣告、意外事项和期望报酬率
13.4 风险:系统的和非系统的
13.5 分散化与投资组合风险
13.6 系统风险与贝塔系数
13.7 证券市场线
13.8 证券市场线与资本成本:预习
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:高露洁棕榄公司的贝塔值

第六部分 资本成本与长期财务政策
第14章 资本成本
14.1 资本成本:一些预备知识
14.2 权益成本
14.3 债务成本和优先股成本
14.4 加权平均资本成本
14.5 部门和项目资本成本
14.6 发行成本和加权平均资本成本
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:Hubbard电脑公司的资本成本
第15章 筹集资本
15.1 企业的筹资生命周期:早期融资和风险投资
15.2 公开发售证券:基本程序
15.3 其他发行方法
15.4 承销商
15.5 IPO和抑价
15.6 新权益发售和公司价值
15.7 发行证券的成本
15.8 认股权
15.9 稀释
15.1 0发行长期债务
15.1 1暂搁注册
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:S&S飞机公司上市
第16章 财务杠杆和资本结构政策
16.1 资本结构问题
16.2 财务杠杆效应
16.3 资本结构和权益资本成本
16.4 考虑公司税的MM第一定理和MM第二定理
16.5 破产成本
16.6 最优资本结构
16.7 重谈饼图
16.8 啄食顺序理论
16.9 观察到的资本结构
16.1 0破产程序概览
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:斯蒂芬森房地产公司的资产重组
第17章 股利和股利派发政策
17.1 现金股利和股利派发
17.2 股利政策有影响吗
17.3 偏爱低股利的真实世界因素
17.4 偏爱高股利的真实世界因素
17.5 真实世界因素的一个解答
17.6 股票回购:现金股利的替代方案
17.7 股利与股利派发政策:已知的与未知的
17.8 股票股利和股票分拆
概要与总结
概念复习和重要思考题
思考和练习题
章末案例:ElectronicTiming,Inc.公司

第七部分 短期财务计划与管理
第18章 短期财务与计划
18.1 现金和净营运资本的追溯
18.2 经营周期和现金周期
18.3 短期财务政策的某些方面
18.4 现金预算
18.5 短期借款
18.6 短期财务计划
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:Piepkorn制造厂的营运资本管理
第19章 现金和流动性管理
19.1 持有现金的原因
19.2 了解浮游量
19.3 现金收账和集中
19.4 现金支付管理
19.5 闲置现金投资
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:韦布公司的现金管理
附录 19A确定目标现金余额
第20章 信用和存货管理
20.1 信用和应收账款
20.2 销售条件
20.3 分析信用政策
20.4 最优信用政策
20.5 信用分析
20.6 收账政策
20.7 存货管理
20.8 存货管理技术
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:Howlett公司的信用政策
附录 20A再谈信用政策分析

第八部分 公司理财专题
第21章 国际公司理财
21.1 术语
21.2 外汇市场和汇率
21.3 购买力平价
21.4 利率平价、无偏远期汇率和国际费雪效应
21.5 国际资本预算
21.6 汇率风险
21.7 政治风险
概要与总结
章节复习和自测题
章节复习和自测题答案
概念复习和重要思考题
思考和练习题
章末案例:S&S飞机公司的国际化

附录A 数学用表
附录B 部分思考和练习题答案
附录C HP10B金融计算器和TIBAIIPLUS金融计算器的使用

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2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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