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Jingdong book

引爆独角兽如何让你的公司估值10亿美元

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Jingdong book

引爆独角兽如何让你的公司估值10亿美元

Name: 引爆独角兽 如何让你的公司估值10亿美元
Brand: Jingdong book
SKU: 3102019961
Price: 32.49 USD
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狭义的独角兽企业是估值超过10亿美元的企业，广义的独角兽企业是那些能提供新奇产品和完美服务、能改变消费者生活和工作、能创造独特经济价值的创新企业。

中国独角兽企业主要分布于智能经济、平台经济及共享经济领域，涉及30多个细分行业，如电子商务、互联网金融、智能硬件、交通出行、大数据、云计算、企业服务、社交、网络安全、新媒体等技术创新与“技术+模式”创新的行业。

Content Description

（1）想成为独角兽企业，就要学习它的生存发展之道

（2）独角兽企业也会倒下，要避免发生和它一样的生存危机

（3）用独角兽的案例解读众多行业的掘金机会

Author Description

袁国宝

NewMedia新媒体联盟创始人，资深媒体人，知名评论人，网红经济第*人，新媒体营销和品牌传播专家，新浪微博百万粉丝意见领袖。曾任移动梦网新闻中心主编、搜狐微博名人战略总监、360公司新媒体营销公关总监。十几年互联网行业工作经验，是中国新媒体行业年轻的几个领袖人物之一。

先后为北京大学、清华大学、浙江大学、中国传媒大学等近百所国内一流高校和万达集团、中国石化、华润集团等知名企业做主题讲座或企业培训。担任多家高校及媒体的专家和嘉宾，包括北京大学电商课题组新媒体顾问，中山大学、河南大学新闻与传播学院客座教授，中央人民广播电台、北京电视台、中国教育电视台等众多电视台嘉宾和特约评论员。

Catalogue

Part 1 独角兽：指数型企业的成长之路

第1章独角兽战略：打造互联网时代的估值神话

◎ 独角兽元年：资本视角下的独角兽

◎ 从1.0到3.0：独角兽的进化之路

◎ 从时间、空间、行业看独角兽分布

◎ 估值PK：中美如何对独角兽估值

◎ 未来哪些领域将诞生新的独角兽

◎ 启示：独角兽崛起背后的创业逻辑

第2章颠覆的力量：新创企业持续增长的内在逻辑

◎ 深度剖析独角兽企业的五大特质

◎ 独角兽企业具备哪些内在DNA

◎ 创业关键：构建自身竞争优势

◎ 创业误区：增长规模≠竞争优势

◎ 【案例】Slack：一年估值30亿美元的秘密

◎ 【案例】Airbnb：“超级独角兽”的进阶史

第3章独角兽法则：如何把估值做到10亿美元

◎ 从0到1：打造独角兽的七个步骤

◎ 参与感法则：用户黏性与产品裂变

◎ 竞争战略：构建企业的核心竞争力

◎ 【案例】乐视云的独角兽战略模式

第4章指数型组织：新创企业的裂变式增长路径

◎ 指数型组织：裂变式创业新路径

◎ 指数型组织背后的九大驱动因素

◎ 如何培养与构建指数型组织

◎ 爆款：产品指数型增长的关键路径

第5章危机与重生：突破“昙花一现”的天花板

◎ 独角兽创业公司面临的生存危机

◎ 揭秘：独角兽为何迅速跌落神坛

◎ 资本寒冬下，创业者需要注意什么

◎ 重生战略：独角兽企业的生存法则

◎ 【案例】“独角兽之死”背后的反思

Part 2 产融结合：寻找下一只独角兽

第6章中国经济新引擎：构建产融结合新模式

◎ 产融结合：实业与资本的无缝对接

◎ 杠杆的力量：产融结合的7步进阶

◎ 国外产融结合商业模式及案例实践

◎ 国内产融结合商业模式及案例实践

◎ 构建以金融协同为核心的产融战略

◎ 【案例】海尔：产融结合战略的3个阶段

第7章资本布局：互联网巨头的“独角兽计划”

◎ 资本游戏：巨头布局下的独角兽生态

◎ 资本眼中的独角兽项目

◎ 巨头阴影下，独角兽企业的生存之道

◎ 【案例】腾讯的“双百计划”背后的布局

第8章创投孵化：打造未来超级独角兽

◎ 互联网创投如何正确识别独角兽

◎ 汽车后市场：下一个独角兽掘金机会

◎ 【案例】小米如何孵化培育独角兽

◎ 【案例】乐视生态下的独角兽孵化模式

Part 3 专注细分：垂直领域的独角兽

第9章 O2O独角兽：资本裹挟下的O2O大战

◎ 诞生O2O独角兽的领域细分

◎ 生活服务领域的“资本战争”

◎ 打造O2O独角兽的四大法则

◎ 【案例】大众点评：2.0时代的重度垂直战略

第10章金融独角兽：互联网金融创业的新玩法

◎ 互联网金融创业的“价值窗口”

◎ 互联网金融新创公司的创新秘诀

◎ 互联网金融独角兽如何精准估值

◎ 【案例】蚂蚁金服：“超级独角兽”的诞生

第11章垂直细分领域的创业法则

◎ 互联网+内容：内容创业时代的来临

◎ 互联网+停车：开启智慧停车新模式

◎ 【案例】猎聘网：在线招聘领域的独角兽

Book Abstract

《引爆独角兽如何让你的公司估值10亿美元》：
农村金融是一个尚未被充分挖掘、具有巨大发展潜力的蓝海市场，也是国家发展普惠金融、构建现代化金融服务体系的重点布局方向。因此，农村金融也是蚂蚁金服的重要业务内容，并与阿里在农村电商、农村物流等方面的布局相呼应。
2016年1月，蚂蚁金服成立了专门的农村金融事业部。该部门一方面致力于为涉农金融业务提供优质的产品和服务解决方案，另一方面也将成为阿里电商、菜鸟物流等深耕农村市场的总接口。
农村金融事业部通过整合蚂蚁金服旗下的支付、理财、保险、融资、信用等各类互联网普惠金融服务，弥补银行等传统金融机构在农村地区的缺位，以满足农业生产、农民生活、农村发展对金融产品和服务的迫切诉求，并为农村淘宝、农村菜鸟物流网络的发展提供有力支持。
数据显示，到2016年3月底，蚂蚁金服在支付、保险和信贷三项业务中的农村用户规模分别达到1.4亿、1.2亿和2600万。
……

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引爆独角兽 如何让你的公司估值10亿美元

引爆独角兽如何让你的公司估值10亿美元