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中国商业地产100个操作细节与轻资产模式解读

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《中国商业地产100个操作细节与轻资产模式解读》通过对中国商业地产“100个操作细节与轻资产”扩张模式案例的详细解读,将对“重资产”房地产开发企业转型起到借鉴与举一反三的效应。“轻资产”模式充当了资源配置链条和财富价值链条的组织者、协调者和整合者。运用“轻资产”模式的房地产开发企业用他们相对有限的资源,盘活这些沉淀的商业地产“重资产”,以发挥“四两拨千斤”的作用,达到“用资源换资产、用资产换资本”的杠杠效益。在轻资产时代,资本资源和效率资源的结合将更为紧密,一些企业效率优势被资本放大,另外一些企业将被淘汰出局。
Content Description

房地产开发是典型的资金密集型行业,即所谓重资产开发模式。伴随市场的变化,众多房地产专业人士意识到,必须进行模式的创新,由资金密集型(重资产模式)转向通过地产金融(轻资产模式)的发展路径。“轻资产”模式及“轻资产”战略是对企业或项目重新进行资产和资源配置的过程,是建立在对企业资本结构和资源重新配置的基础上的再一次创新。
《中国商业地产100个操作细节与轻资产模式解读》包括五章内容:第一章,城市商业综合体开发模式;第二章,旅游休闲地产、文化产业地产开发模式解读;第三章,经典“重资产+轻资产”扩张模式解读;第四章,专业市场开发模式;第五章,全托管专业顾问、咨询服务模式解读。全书通过对中国商业地产“100个操作细节与轻资产”扩张模式案例的详细解读,诠释“轻资产”模式的具体内涵和实践作用,向“重资产”房地产开发企业提出房地产开发经营管理过程中的100个关注细节,使其达到“用资源换资产、用资产换资本”的杠杆效益,最终为其商业地产开发、运营方式的转型提供借鉴意义。一起来翻阅《中国商业地产100个操作细节与轻资产模式解读》吧!
Author Description

周志军,中华全国工商联房地产商会理事,中国商业地产操盘10大领军人物,清华大学房地产总裁班。历任马太福星(中国)地产顾问策划机构董事长、马太福星(北京)商业管理有限公司总裁、合创锦绣(北京)建筑设计咨询有限公司副董事长、重庆马太复星商业地产顾问有限公司总裁、清华房地产总裁商会会员、北大PE投资联盟会理事。17年商业地产操盘经验,先后操作大、中型城市商业综合体、SHOPPINGMALL、文化产业地产、旅游地产、商贸城、红星美凯龙建材家居博览园、五金汽配城、IT数码城、创业产业园区等百佘个项目。对中国商业地产有着系统而敏锐的判断力。
Catalogue

第一章 城市商业综合体开发模式
第一节 城市商业综合体开发综述
一、城市商业综合体发展背景
二、城市商业综合体开发定义及表现形态
三、城市商业综合体开发特征及分类
第二节 城市商业综合体存、增量市场分析
一、城市商业综合体存量市场分析
二、城市商业综合体增量市场分析
三、城市商业综合体发展的必然性
第三节 城市商业综合体的开发模式
一、均衡发展的COMPLEX模式
二、以写字楼为核心功能的发展模式
三、以酒店为核心功能的发展模式
四、以商业为核心功能的发展模式
五、马太福星(中国)地产顾问策划机构解读——关于城市商业综合体的开发模式
第四节 城市商业综合体开发细节
细节l开发要点
细节2开发标准
细节3开发流程
细节4融资模式
细节5项目选址
细节6项目定位
细节7用地条件解读
细节8交通组织
细节9规划布局
细节10主题设汁
细节1l空间营造
细节12建筑设计
细节13发达城市业态组合
细节14欠发达城市业态组合
细节15风险规避
第五节 城市商业综合体代表性物业开发细节
一、购物中心开发细节
细节16开发定义及特征
细节17开发理念
细节18人口统计与交通可达性
细节19用地条件与区位分析
细节20规划设计
细节21停车设备
细节22建筑设计
细节23景观设计
细节24装修标准
细节25业态组合
细节26人流动线
细节27招商
细节28经营管理
细节29规模及体量测算
细节30物业管理
细节31政策环境
二、商业步行街开发细节
细节32选址
细节33定位
细节34业态规划
细节35建筑规划
细节36主题营造细节
细节37动线规划
细节38景观规划
细节39功能分区
细节40盈利模式
三、写字楼开发细节
细节41标准层面积
细节42标准层层高、净高
细节43核心筒布置
细节44客梯设置
细节45客梯的上下分区
细节46消防电梯
细节47外立面
细节48大堂
细节49卫生间
细节50停车位(库)
细节5l餐厅
细节52主要空调系统
四、文化产业创意地产开发细节
细节53选址
细节54商家定位
细节55包装和营销
细节56文化产业创意地产操作注意事项
第六节 地级市、县级市城市商业综合体的开发要点解读
一、地级市城市商业综合体开发要点
细节57消费特点
细节58选址要求
细节59地级市商业综合体物业组合与业态组合模型
细节60招商策略
细节61营销策略
细节62盈利模式
二、县级市城市商业综合体开发要点
细节63开发前提
细节64物业特征
细节65选址要求
细节66开发战略
细节67各物业构成及占比
细节68业态组合特征
细节69盈利模式
三、马太福星(中国)地产顾问策划机构解读地级市、县级市城市商业综合体开发模式

第二章 旅游休闲地产、文化产业地产开发模式解读
第一节 旅游休闲地产
一、旅游休闲地产发展概况
二、旅游业发展存在的问题
三、已成型的旅游地产种类
第二节 旅游地产开发实践
一、旅游休闲地产项目开发的原则
二、项目开发中应特别注意的几个问题
三、旅游休闲地产项目的成功基础
四、马太福星(中国)地产顾问策划机构解读
第三节 旅游休闲地产、文化产业地产开发模式解读
细节70先做旅游后做地产
细节7l产权酒店开发模式
细节72高尔夫休闲地产模式
细节73旅游度假驱动模式
细节74文化产业驱动模式
第四节 旅游休闲地产发展前景

第三章 经典“重资产+轻资产”扩张模式解读
第一节 消费之王、颠覆和整合者:万达模式
一、万达商业广场
二、万达商业广场发展历程
三、万达广场项目全国布局示意及案例
四、未来发展规划及方向旅游及文化地产
五、马太福星(中国)地产顾问策划机构解读
第二节 红星美凯龙家居MALL“轻资产”扩张模式
一、红星美凯龙家居MALL简介
二、红星美凯龙“轻资产”战略布局
三、红星美凯龙的“第”
四、红星美凯龙选址及“轻资产”扩张模式
五、红星美凯龙业态规划、品牌商家及经营模式的解读
六、红星美凯龙集团荣誉
第三节 名品折扣“轻资产”商业模式:奥特莱斯
一、奥特莱斯潮流的国际休闲购物模式
二、奥特莱斯吸引顾客有三个法宝
三、奥特莱斯产生及演变过程
四、奥特莱斯全球扩张——部分国外经典案例
五、国内经典奥特莱斯案例解读
六、奥特莱斯与部分商业业态的比较
七、奥特莱斯在中国的发展机会及挑战
八、马太福星(中国)地产顾问策划机构解读
第四节 “轻+重”双管齐下的模式:新加坡凯德置地
一、概况
二、市场拓展的三种方式
三、地产业务结构分析
四、地产业务资金分析
五、马太福星(中国)地产顾问策划机构解读
第五节 杠杆失衡:美国铁狮门模式
一、背景
二、多基金运作、分成模式享高收益
三、多个基金陷入债务危机凸现模式缺陷
四、与雷曼的双输合作
五、与Blackrock合作的地产基金
六、雷曼损失了金钱铁狮门损失了声誉
七、马太福星(中国)地产顾问策划机构解读

第四章 专业市场开发模式
第一节 专业市场开发模式
一、专业市场定义
二、专业市场特征
第二节 专业市场分类及案例解读
一、按照区域特性分类
二、按照商圈规模分类
三、按经营业态分类
第三节 专业市场开发模式解读
细节75 用地条件
细节76 产业基础
细节77 政府支持
细节78 物流条件
细节79 规划设计
细节80 融资模式
细节81 经营管理
细节82 成本控制
第四节 专业市场定位体系
细节83 专业市场定位四大原则
细节84 专业市场定位体系
第五节 专业市场招商“三步走”策略
细节85 与“狼”共舞
细节86 筑“巢”引风
细节87 “挖”地三尺
第六节 专业市场操盘模式
细节88 调研市场
细节89 完善配套
细节90 建立电子商务平台
细节91 借势做市
细节92 择优招商
细节93 人力资源保障
第七节 现代专业市场发展五大趋势

第五章 全托管专业顾问、咨询服务模式解读
第一节 全托管专业顾问、咨询一站式服务体系
细节94 市场研究——先调研后定位、先招商后规划
细节95 营销策划与销售代理——全案托管、一站式服务
细节96 单项前期外包:建筑规划与设计、前期策划和招商——订单式操作
细节97 单项后期招商外包——3000家主力店商业品牌、资源为王
细节98 地产金融、REITs、PE模式——杠杆收购、并购和战略持股
细节99 地产PE模式野蛮式生长
细节100 “轻资产”模式操作方式及原则
第二节 开发商为什么要请商业地产专业顾问公司
一、卖的价钱高
二、卖的速度快
三、卖出品牌附加值
四、减少试错机会
五、找个教练跟着学
第三节 剖析城市商业综合体操作之九大“昏招”解读

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周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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