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老板心理学：好老板必知的100个心理学技巧

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老板心理学：好老板必知的100个心理学技巧

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21世纪什么最宝贵？黎叔说：人才。
《老板心理学——好老板必知的100个心理学技巧》就是一本为企业管理者延揽人才的宝典。
企业是由人组成的，而“人”是有灵性、有意识和心智健全的高等生物，除了必要的物质报酬外，他们还需要精神上的认同和尊重。因此，企业的管理者必须从人性的观点出发，用心理学分析员工行为的原因，从他们对外部刺激反应了解其需要满足的层次与内涵，激发其团队精神，使其为企业做出更大贡献。
杰克?韦尔奇说：“作为企业的领导人，你可以不懂财务、不懂专业知识，但是你不能不懂心理学，否则你就不会成为一位卓越的老板。”李嘉诚也曾无数次提到：“懂管理不如懂心理，了解员工的心，才能更好地把握他们的人。”
如果你是企业管理者，如果你想要带出执行力超强的团队，你就必须要懂点心理学！！
《老板心理学——好老板必知的100个心理学技巧》精选100多个心理学知识点，结合案例，以严谨而非严肃的笔触为企业管理者指明了学习的方向！！
Content Description

《老板心理学：好老板必知的100个心理学技巧》以心理学知识讲解与实务案例相结合的形式，详细介绍了自我情绪控制、员工心理、用人心理、激励心理、沟通心理、营销心理、决策心理、人际心理等方面的心理学知识和常见问题的解决方法，涉及100多个心理学技巧。《老板心理学：好老板必知的100个心理学技巧》适合所有企业管理者阅读、使用。
Author Description

陈守龙，职业投资人，奢侈品商，多家上市公司高级管理顾问、心理培训师。其接触过各个层次和领域的管理者，对管理者心理状态和员工心理状态都有很深的研究。
Catalogue

第一章 掌控自我情绪，方能管理他人
控制不了自己情绪的人，也控制不了局势。如果一个人任由不良情绪支配，那么，他就会成为情绪的奴隶，并不得不一再吞下因不良情绪所造成的恶果。事实上，不能进行自我控制，你将很难成为成功的老板。

控制不了自己，就别想指挥他人
警惕愤怒传递，不做浮躁之人
认清愤怒类型，采取适当策略
定期梳理情绪，寻找释放出口
用心理代偿弥补胸中的不平
建立一个正确的自我心像
用好心理期待，正面激励下属
警惕不良情绪的传染
当个成熟型老板
老板，并不是老“板”着脸

第二章 参透员工的心理密码
企业经营的过程实质上就是一个经营人心的过程。怎样去满足员工的需求，怎样通过对人心理的把握和控制来充分调动员工为企业工作的积极性，这些都离不开老板对人心的管理与经营。

老板的工作核心，就是经营人心
知道员工的心理需求，才能更好地调动员工的积极性
了解员工是用好员工的前提
设法与你的员工签订一份心理契约
薪酬支付方式会对员工心理产生直接影响
待员工如亲人，多一些人情味
努力为员工营造舒适的环境
知识型员工的心理特点与管理
让员工工作自律的好方法
老板付出诚心，员工才会忠心

第三章 老板要懂得用人心理学
“用人”即举用贤才。在企业中，如何识别人才、吸收人才、使用人才、激励人才及保留人才是每一位老板在企业管理中都必须面对的难题。

抛开“大丈夫不可一日无权”的陈旧思想
评价员工不可意气用事
你信任员工，员工才会忠诚地跟随你
老板绝对要戒除的不良用人心理
识人时要尽量避免以偏概全
使用激将法必须注意的三条原则
克服嫉贤心理，敢用出色之人

第四章 老板要懂得激励心理学
激励是一种有效的领导方法，它能影响员工的价值取向和工作观念，激发员工创造财富和献身事业的热情。激励的作用是巨大的。员工激励是提高企业生产力的一种重要手段。员工工作效率不高，既有员工个人的原因，也有企业管理的原因。

你知道员工想从工作中得到什么吗
让你的团队永远充满活力的妙方
赞美是激励他人和成就自我的最佳方式
关心员工家庭会比关心他本人更有效
激励员工要遵循的心理原则
并非人越多，工作效率就越高
用激情感染你的团队
男女搭配，干活不累
摸清员工工作价值的心理标准
掌握最佳的激励时机
心理薪酬往往比物质薪酬更重要
提升员工士气的心理规律
公平的奖罚能唤醒员工沉睡的心灵
最好的激励就是向员工灌输危机意识

第五章 老板要懂得沟通心理学
随着社会的日趋开放和多元化，沟通已成为现代人必备的一种生存能力。一名老板不仅需要面对下级、客户等对象，还需要处理企业和股东、同行、政府以及社区居民之间的关系，有时还需要对其他单位或者个人进行解说、宣传、协调等。这些都需要沟通能力。

了解登门槛效应，循序渐进才能笑到最后
不该答应的事，就要果断拒绝
找到打开员工心灵的那把锁
用微笑拉近和员工的距离
寻找共鸣话题，作为沟通切入点
老板应为下属搭建一个平等的对话平台
巧用赞扬，激发员工的潜力
批评宜曲不宜直
批评要慎用，得饶人处且饶人
先表扬后批评能收到奇效

第六章 老板要懂得营销心理学
营销心理学不只满足于对顾客需求的了解，更强调与顾客沟通、互动，真正进入顾客的内心世界，真正与顾客达到心灵的共鸣。营销心理学推崇的是“将心比心”的互动关系，这就要求营销人员认真倾听客户心声，理解客户感受。

用倾听化解客户的怨气
多为客户着想，与客户做朋友
巧用心理暗示术，让客户在不知不觉中被说服
分析客户心理异议类型对症下药
了解不同目标客户类型，采取不同的应对策略
销售人员不可不知的三大绝招
把热销假象变真相
好胳膊好腿，不如一张好嘴
别用你的感受替代客户内心的真实感受
当你与客户争辩时，即便赢了也是输
从客户的拒绝言语中，了解客户的真实想法
即使对客户的话不感兴趣，也要让客户把话说完

第七章 老板要懂得决策心理学
决策心理主要是指准确判断与采取正确决定，这种心理因素对领导者制定正确的决策起到了至关重要的作用，它是老板在企业管理过程中最重要的心理活动，是领导者行为成功的关键。

如果没有胜算，就千万不要轻举妄动
坚持自己的判断，做事要有主见
克服定式思维，方能有所突破
充分利用组织赋予你的权力来做英明的决策
钱与钱是不一样的，做决策要符合客户的心理
快速决策，及时修好被打烂的第一扇窗
冒险决策前，请自我检验一下
认清果断决策的五大障碍
拖延决策的主要原因

第八章 老板要懂得人际关系心理学
励志大师戴尔·卡耐基经过长期研究，得出了这样一个结论：“专业知识在一个人成功中的作用只占15%，而人际关系占了85%。”本杰明·富兰克林也曾表示，成功的第一要素，就是要懂得如何缔结好人缘。

良好的人际关系是幸福的源泉
怎样给人留下良好的第一印象
新近信息的重大影响
人与人之间的交往最好保持适当的距离
成为自己人，拉近相互之间的距离
影响钢铁大王一生的成功法则
尊重他人是成功社交的第一法则
社交的心理需求
社交的心理原则
设法克服你的社交恐惧症
巧妙打破社交中的尴尬局面
学会换位思考，尝试理解别人的行为
如何化解员工的敌对情绪

第九章 不懂心理学，别想当好老板
老板在企业中的各种活动都离不开对人的管理，所谓领导艺术说白了就是管人的艺术。韩非子曾说：“凡说之难，在知所说之心，可以吾说当立。”也就是说，做人的工作难就难在了解人的心理特点。所以，不懂心理学，就难以成为合格的老板。

老板心理学的人性假设
端正对权力的心理需求
在开始做事之前，请暗示自己“稳操胜券”
信心是决定成败的关键因素
你有多大的热情，就能干多大的事业
牢骚宜疏不宜堵
让员工愉快工作的诀窍
当老板别炫耀，自然更好
敢于承担错误，才能赢得人心
不要做焦虑型老板
老板，你在为什么而紧张
为员工请心理专家做培训

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