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Jingdong book

运营管理(原书第12版 中国版)

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《运营管理(原书第12版 中国版)》作为当今欧美流行的工商管理教材,把服务业与制造业的运营管理思想、理论和方法进行统一集成,系统介绍了运营管理的概念、原理和方法。本书内容丰富,体系完整,既涵盖了系统的规划与设计、系统的运行与控制、系统的更新与维护,又包括企业运营的伦理道德问题、精益服务运营、绿色运营、基于行为科学的项目管理等新内容。本书通过大量的例题和习题,帮助读者熟练掌握所学运营管理方法和技能。
Catalogue

前言
第1章运营管理概述1
学习目标1
引言1
1.1生产产品与提供服务的比较4
1.2学习运营管理的目的6
1.3职业机会与专业协会8
1.4流程管理9
1.5运营管理的范围10
1.6运营管理与决策11
1.7运营管理的历史演变14
1.8当今的运营管理17
1.9当今企业运营面临的主要问题20
小结24
知识要点24
阅读材料为什么制造业关系重大25
应用案例陈博宇的易学堂25
第2章竞争力、战略和生产率27
学习目标27
引言27
2.1竞争力27
2.2使命与战略29
2.3运营战略34
2.4组织战略对运营战略的影响36
2.5从战略到运营方案:平衡计分卡36
2.6生产率37
小结41
知识要点41
例题41
习题42
阅读材料美国邮政服务公司43
应用案例家乡风味饼干公司47
第3章产品和服务设计49
学习目标49
引言50
3.1构思产生51
3.2产品与服务设计中的法规与道德问题52
3.3人因学方面的因素53
3.4文化因素53
3.5全球性产品与服务设计53
3.6环境因素:可持续性53
3.7其他方面的考虑55
3.8产品设计与开发的阶段62
3.9为可制造性而设计63
3.10服务设计65
3.11大数据用于服务设计:以公共交通服务为例68
小结72
知识要点73
习题73
阅读材料文化差异在潜移默化地影响着麦当劳74
应用案例生态城中的玛丽亚超市74
第4章产品与服务的战略能力规划76
学习目标76
引言76
4.1能力决策的战略意义77
4.2能力定义和测评78
4.3有效能力的影响因素79
4.4战略制定80
4.5预测能力需求81
4.6规划服务能力面临的其他挑战82
4.7自制或外购83
4.8制订能力方案84
4.9约束管理87
4.10评估不同能力方案87
4.11排队论及其在服务能力规划中的应用92
小结96
知识要点96
例题96
习题98
阅读材料为厨师,不,为采购者点赞101
应用案例外包医院的服务业务101
第5章流程选择与设施布置102
学习目标102
引言102
5.1流程选择103
5.2技术106
5.3流程战略109
5.4设施布置109
5.5对产品原则布置进行设计:生产线平衡116
5.6对工艺原则布置的设计123
小结127
知识要点127
例题127
习题130
阅读材料未来的安全病房134
应用案例富士康愈发感到自动化的急迫性134
第6章工作系统设计135
学习目标135
引言135
6.1工作生活质量135
6.2工作设计140
6.3方法分析143
6.4动作研究145
6.5作业测定148
小结157
知识要点158
例题158
习题159
阅读材料选择激励方案162
应用案例项目管理——团队,团队162
第7章选址规划与分析164
学习目标164
引言164
7.1选址的必要性164
7.2选址决策的本质165
7.3全球性选址166
7.4制定选址决策的一般程序168
7.5国家、地区、社区、具体地点的选择168
7.6服务业及零售业选址173
7.7选址方案评估175
小结179
知识要点180
例题180
习题181
阅读材料日新月异的选址技术使选址变得更快更好183
应用案例首钢搬迁重组的启发效应184
第8章质量管理概论188
学习目标188
引言188
8.1质量管理发展简史188
8.2现代质量管理的奠基人:质量管理大师189
8.3质量管理的含义191
8.4质量大奖198
8.5质量认证199
8.6质量与供应链200
8.7全面质量管理201
8.8改进流程以解决质量问题204
8.9质量管理工具207
小结214
知识要点215
例题215
习题215
阅读材料是什么让6σ实践者夜不能眠217
应用案例从Hello Moto到Bye Moto,再到Back Moto218
第9章质量控制220
学习目标220
引言220
9.1检验221
9.2统计过程控制224
9.3工序能力239
小结243
知识要点244
例题245
习题248
阅读材料Jays食品公司是如何制作土豆片的252
应用案例不清楚哪个地方出了问题是最大的问题254
第10章综合计划与主生产计划255
学习目标255
引言255
10.1应对不稳定需求的基本策略260
10.2综合计划技术263
10.3服务业的综合计划269
10.4分解综合计划270
10.5主生产计划271
10.6主生产计划制订过程271
小结276
知识要点276
例题276
习题278
阅读材料重复订单可能导致产能过剩282
应用案例In-Line Industries公司的综合计划282
第11章物料需求计划与企业资源计划283
学习目标283
引言283
11.1物料需求计划概述283
11.2物料需求计划的输入284
11.3物料需求计划的处理逻辑288
11.4物料需求计划的输出294
11.5使用物料需求计划时需要考虑的其他事项294
11.6服务行业中的物料需求计划296
11.7物料需求计划的优点与实现条件296
11.8制造资源计划297
11.9能力需求计划298
11.10企业资源计划301
小结302
知识要点302
例题303
习题310
阅读材料ERP的十大误区314
应用案例新奇礼品促销公司316
第12章库存管理317
学习目标317
引言317
12.1库存的性质和重要性318
12.2有效库存管理的必要条件320
12.3库存订货策略324
12.4订多少货:经济订货批量模型324
12.5再订货点334
12.6订多少货:固定订货间隔模型338
12.7单周期模型340
小结344
知识要点345
例题346
习题349
阅读材料无线射频识别(RFID)标签356
应用案例农夫餐馆356
第13章准时制生产与精益运营358
学习目标358
引言358
13.1支持目标361
13.2基本要素362
13.3精益的改进375
13.4转换到精益系统378
13.5服务业的JIT380
13.6JITⅡ380
小结381
知识要点382
例题382
习题383
阅读材料弗吉尼亚梅森医疗中心向丰田工厂学习以构建一个更好的医院383
应用案例Level Operations公司385
第14章供应链管理386
学习目标386
引言386
14.1供应链管理的趋势388
14.2全球供应链390
14.3ERP与供应链管理391
14.4道德与供应链391
14.5小企业392
14.6管理的职责392
14.7采购393
14.8电子商务396
14.9供应商管理397
14.10库存管理399
14.11订单执行400
14.12物流401
14.13创建有效的供应链403
小结407
知识要点408
习题408
阅读材料互联网购物或实体店销售,或两者兼顾408
应用案例Master Tag公司409
第15章作业计划410
学习目标410
引言410
15.1运营的作业计划411
15.2小批量运营系统的作业计划413
15.3服务业的作业计划428
小结432
知识要点432
例题432
习题435
阅读材料为客机服务438
应用案例DR柴油机修理厂的生产控制系统439
第16章项目管理441
学习目标441
引言441
16.1项目生命周期443
16.2项目管理行为方面的影响因素444
16.3工作分解结构447
16.4甘特图在计划与排程中的应用448
16.5PERT与CPM448
16.6确定性时间估计451
16.7网络时间计算452
16.8不确定性时间估计458
16.9路径概率的确定460
16.10模拟463
16.11预算控制463
16.12时间-成本的权衡:赶工法464
16.13PERT方法的优点及可能出现的问题466
16.14关键链项目管理467
16.15项目管理中的其他问题467
16.16项目管理软件468
16.17风险管理468
小结470
知识要点470
例题471
习题475
阅读材料项目经理从来没有像现在这样重要479
应用案例请注意,时间480
附录A部分习题参考答案481
附录B表489
Introduction

威廉J.史蒂文森的《运营管理》是欧美最流行的工商管理经典教材。由张群、张杰、马风才等翻译的第6、8、9、11四个版本的中文版成了中国管理专业运营管理课程的主流教材。其中,自第9版中文版开始,由中国作者加入了一些本土化案例。特别地,该书第11版增加了工业4.0与互联网+、大数据及其应用、价值流图等内容,并加入了一些本土化案例。
综观全书,第12版具有以下三个鲜明特色。
1.理论体系完整
本书理论体系完整,涵盖了诸如运营战略、运营系统设计、运营系统控制等基本内容。
2.内容新颖
本书更多地介绍了服务、供应链管理、可持续性发展、图解式解决问题的方案等内容,同时介绍了企业的社会责任与道德、绿色设计与绿色制造、工业4.0与互联网+、大数据及其应用、六西格玛管理、价值流图以及精益服务等新内容。
3.图文并茂,阅读材料和案例丰富
本书不仅图文并茂,而且书中含有大量国外知名公司的阅读材料、国外经典案例以及本土化案例。这些内容对读者深刻领会运营管理的概念、原理和方法都很有帮助。同时,每章后面都有相当数量的例题和思考练习题,作为本书的有机组成部分。
本书包含内容较多,正常情况下一学期的课程难以安排完。授课教师无须受本书结构所限,可根据自己的实际情况做出取舍。比如,侧重讲授定量分析的教师可把书中的例题、习题选为重点,而侧重于讲授定性方法的教师在教学中可多结合书中的案例。
本书第1~7章由马风才编译,第8、9章由马风才和朱晓宁编译,第10、11、15章由马俊编译,第12~14、16章由张杰编译,第10~16章由张杰校译完成。全部习题参考答案及书后术语由马风才编译,最后北京科技大学东凌经济管理学院的张群教授对全书进行了审校。十分感谢机械工业出版社华章公司对本书出版的大力支持!
由于时间仓促,加之水平所限,有不妥之处欢迎批评指正。
张群
北京科技大学东凌经济管理学院


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