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Jingdong book

步入商界:商务英语初阶(套装全2册)(附DVD光盘2张)

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步入商界:商务英语初阶(套装全2册)(附DVD光盘2张)

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Content Description

《步入商界:商务英语初阶》是由英国广播公司(BBC)全力打造的一套优秀商务英语教学节目,也是剑桥大学商务英语证书(BEC)考试委员会推荐的备考视听教材。它将帮助英语初学者提高商务英语水平,使已具备一定水平的英语学习者能够从事具体的商务活动。
该套节目强调实用性,全部内容围绕一个完整的商务活动展开,语言真实而自然。您将有机会进行具体的商务实践,并学到:主要商务英语词汇;商务活动中各种正式与非正式的英语对话;基本的英语语法知识。
此外,您还将接触到不同国籍者所讲的英语。除视听资料外,全套节目还包括两本文字教材:《主教材》和 《学习辅导》。这本《学习辅导》是对视听资料的补充,为您提供:语法项目总结;听力练习;练习答案;练习指导。
学习者可利用此书进行自学。
Catalogue

主教材
UNIT 1 INTRODUCING YOURSELF
GIVING NAME AND JOB TITLE·GREETING PEOPLE
TALKING ABOUT YOUR COMPANY

UNIT 2 USING THE TELEPHONE
STARTING A TELEPHONE CONVERSATION
GETIING THROUGH·TAKING MESSAGES

UNIT 3 MAKING APPOINTMENTS
ASKING FOR A MEETING·FIXING TIMES
AND DATES·GETTING PEOPLE TO DO THINGS

UNIT 4 RECEIVING VISITORS
INTRODUCING A VISITOR TO YOUR COLLEAGUES
MAKING SMALL TALK·RESPONDING TO INVITATI0N
SAYING WHAT YOU LIKE

UNIT 5 DESCRIBING YOUR COMPANY'S PRODUCTS
MAKING A PRODUCT PRESENTATION·GIVING
INFORMATION FROM DIAGRAMS·GIVING
OPINIONS

UNIT 6 MAKING TRAVEL ARRANGEMENTS
MAKING AN AIRLINE RESERVATION·ORDERING
A TAXI·HIRING A CAR

UNIT 7 STAYING AT A HOTEL
BOOKING INTO A HOTEL·ORDERING A MEAL
MAKING A COMPLAINT

UNIT 8 SHOWING VISITORS AROUND THE COMPANY
SHOWING VISITORS AROUND·DESCRIBING
CONFERENCE FACILITIES·DESCRIBING
RESEARCH FACILITIES·CHECKING FACTS

UNIT 9 EXPLAINING How SOMETHING WORKS
DESCRIBING PROCESSES·GIVING INSTRUCTIONS
EXPLAINING THE FEASIBILITY STUDY

UNIT 10 RESCHEDULING PLANS AND ARRANGEMENTS
RESCHEDULING PLANS·SUGGESTING CHANGES
INTERRUPTING POLITELY

UNIT 11 ANALYSING YOUR COMPETITORS
ASKING QUESTIONS ABOUT COMPETITORS·DESCRIBING
SIMILARITY· EXPRESSING POSSIBILITY

UNIT 12 BUSINESS LETTERS AND PRESENTING INFORMATION
PROPOSING SOLUTIONS TO PROBLEMS·MAKING
COMPARISONS·UNDERSTANDING BUSINESS
LETTERS·ORGANISING INFORMATION IN A LETER

UNIT 13 TRAVELLING ON BUSINESS
CHECKING IN AT THE AIRPORT·FOLLOWING
DIRECTIONS·CHECKING OUT OF A HOTEL

UNIT 14 PRESENTING A NEW PRODUCT
MAKING A FORMAL PRESENTATION·DESCRIBING
A NEW PRODUCT·ASKING ABOUT DETAILS

UNIT 15 ENTERTAINING VISITORS
INVITING·THANKING·MAKING SMALL TALK

UNIT 16 COMPLAINING ABOUT PRODUCTS AND SERVICES
DESCRIBING PROBLEMS·DEMANDING ACTION
PROMISING TO DO SOMETHING

学习辅导
Book Abstract

GERALDINE Good morning. Bibury Systems. Can I help you?
JENNY ROSS Good morning, Geraldine.
GERALDINE Good morning, Jenny. Your newspapers and the post.
CLIVE HARRIS Good morning, Jenny. Good weekend?
JENNY ROSS Excellent, thank you.
CLIVE HARRIS it is eoht this morning.
JENNY ROSS Yes. Very cold.
CLIVE HARRIS Good morning, Geraldine.
GERALDINE Good morning, Mr Harris. Your news-paper and your post.
JENNY ROSS Good morning, Kate.
KATE McKENNA Good morning, Jenny. How are you?
JENNY ROSS I' m fine, tiank you.
DON BRADLEY Good morning, Jenny.
JENNY ROSS Good morning, Don.
EDWARD GREEN Good morning. My name's EdwardGreen. I'm here to see Don Bradley.
GERALDINE Ah, yes. One moment, please.
GERALDINE Hello. Jenny, Edward Green is in reception. Please, sit down.
EDWARD GREEN Thank you.
JENNY ROSS Are you Edward Green?
EDWARD GREEN Yes.
JENNY ROSS I'm Jenny Ross. How do you do?
EDWARD GREEN Hello. Pleased to meet you.
JENNY ROSS Welcome to Bibury Systems.
EDWARD GREEN Thank you.
JENNY ROSS I' m the Head of Administration in the Marketing Department. My boss is Don Bradley.
Well ... our boss is Don Bradley! Let me show you the department.
JENNY ROSS This is the Marketing Department. This is mv desk. Er... that's Don's office. He's not here at the moment. And this is your desk. Telephone.
PC. In-tray. Let me take your coat.
EDWARD GREEN Thanks.
JENNY ROSS Over here is the stationery cupboard.
Papers. Files. Pencils, etc. Help yourself to what you need. Here is the photocopier. And here is the fax machine. And this is the coffee machine. Would you like a cup of coffee?
EDWARD GREEN No, thanks.
JENNY ROSS Kate, this is Edward Green. He's our new Marketing Executive.
KATE McKENNA Ah, yes. Edward. Hello. Welcome to Bibury Systems Marketing Department.
KATE McKENNA Excuse me. Hello, Kate McKenna.
EDWARD GREEN What is Kate' s job?
Introduction


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Brand Jingdong book
Brand Origin China

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