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Jingdong book

物流帝国2 速度决定成败,价格决定生死

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物流帝国2 速度决定成败,价格决定生死

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★国内首部揭秘物流行业成功运作与商业秘密的长篇小说
★首部为物流人量身定做的人生、职场必读指南!
★用最专业的视角,破解物流行业的秘密;用最精彩的笔触,描写物流公司的故事。
★告诉你高处入眼,低处入手的做人做事之道。
★全景解密大数据时代下乘势飞扬的商界传奇。
★为你完整呈现一个草根逆袭的漫漫征途和砥砺人心的无畏历程。
Content Description

苏哲一心想打造一个属于自己的物流帝国。他白手起家,从物流公司的最基层做起,摸爬滚打。无论是外贸展会的陷阱、海外运输的猫腻,还是航运贸易的拼抢、同行同事的倾轧,苏哲几乎是贴身肉搏,难免伤痕累累。他的足迹几乎遍布物流公司的核心部门,销售部、陆运部、海运部、海外部、空运部、国际部,艰难困苦玉汝于成,他最终成长为一个大型物流集团公司的总裁。苏哲终于有了实现自己梦想的空间,他转战亚太、欧洲、北美,资本运作,纵横捭阖,大手笔收购阳正海运和九方航空,终于打造出一个堪与美国联邦快递媲美的超级跨国物流帝国。《物流帝国2 速度决定成败,价格决定生死》用专业的视角,破解物流行业的秘密;用精彩的笔触,描写物流公司的故事;广泛涉及汽车、超市、服装、大型器械、医药等方面的经典物流案例,涉及物流行业的创建、特点、谈判、运作,为资本运作、企业兼并等现代企业运作扩张提供了宝贵经验。
Catalogue

第一章客大欺店大客户耍威风,屋檐下低头哑巴吃黄连
拼箱部近来频繁发生事故:订了舱位,给了托书,走货之前却临时取消订单。一般出现这种状况,物流公司都会要求订舱公司支付一定的空舱费,以弥补损失,因为预留的舱位不可能马上有其他货物来填补。但是这种事发生在伟通物流最大的拼箱客户身上,苏哲也只能屋檐下低头哑巴吃黄连了。
第二章腐败遍地有私企也难免,一个大蛀虫捞钱近千万
在物流圈里主管拿回扣是常有的事,只要不是太过分,业绩过得去,大家都是睁一只眼闭一只眼,可见腐败问题在私企也很严重。不过像伟通拼箱部主管鲍艳这样肆无忌惮的还真少见。她自己在外面开了个小公司,暗地里把业务转包给自己的小公司中饱私囊,仅仅三年,这个大蛀虫捞钱近千万,买车买别墅,拼命从伟通弄钱。
第三章做物流关键就在人脉,除内贼无奈投鼠忌器
物流企业属于服务性行业,与生产型企业不同,不是拼技术拼质量,而是拼服务,拼关系,拼人脉。鲍艳损公肥私的事情曝光后,大家都愤愤不平,可总经理Tony却不敢随便开除她。因为一旦开除鲍艳,很多老客户便会被她带走,鲍艳身边的拼箱部核心员工也会被她带走,伟通公司的拼箱部很可能就会崩盘,伟通公司将会遭受灭顶之灾。公司利益孰轻孰重,真叫人左右为难。
第四章外贸出口大失衡,催生物流新部门
随着我国外贸出口迅速扩大,供需失衡,国外买家逐渐占据了主动权和话语权。在物流行业,这种对国外买家收货人负责的货物俗称指定货,并就此催生了物流公司海外部,专门负责联络、跟踪国外代理的指定货,成为国内操作部和国外收货方之间的桥梁部门。
第五章无论买方还是卖方,制衡才是硬道理
苏哲接手海外部之后,才发现伟通海外部人员的日子有多么难过。那些外国代理人一个个傲慢得像女王一样,动辄爆出一堆侮辱性语言。她们之所以敢如此嚣张,首先因为处在买方市场,其次是因为伟通没有办法制约对方。苏哲认为,假如伟通一直找不到制约对方的办法,仰其鼻息,即便员工对她们万般迁就低声下气,也可能流失代理业务。
第六章骗死人不偿命,臭名昭著的骗式经营
苏哲好不容易与英国代理公司欧克斯达成了初步协议,谁知竟被无良的同行以“零运费”诱惑挖了墙脚。所谓“零运费”,是指在一些物流公司起运港欺骗客户免收运费,到目的港再高收补回来。“零运费”是物流行业臭名昭著的“骗式经营”,会极大地损害物流公司的声誉。
第七章临死拉个垫背的,物流业处处有陷阱
印度因塔货运在国际物流界声誉不错,没想到在破产的最后关头行骗。因塔物流最后操作的这批货是由印度代理占据主动权收取运费的指定货,然而因塔货运无耻地收取了目的港客户的运费之后,随即宣布破产。与其合作的国内物流公司一分钱运费没拿到不说,还赔了三百万垫付给船公司的运费。此事立时轰动了物流界。
第八章舍不得孩子套不到狼,要学会放长线钓大鱼
日资企业选择物流商十分专一,他们一年只做一次招标,换一次物流商。在每年一次的招标中,日资企业会紧盯着各物流公司第一个月的报价,一旦确定物流供应商就不再随便更换。因此,狡猾的供应商就把第一个月的价格尽量报得低点儿,哪怕是亏本,然后在后面的十一个月里再将亏损赚回来。
第九章拿大单万事俱备只欠东风,天时地利人和缺一不可
做物流真的很难,即使你的服务质量过关、客户类型匹配、价格具有竞争力,可有时往往还是拿不到订单。那些财力雄厚的优质企业一般都有稳定的物流客户,不会因为你的这些优势就任意更换物流客户。因此,要想拿下这样的大企业必须要学会等待,天时地利人和,三者缺一不可。
第十章做物流薄利多销,论坏账谈虎色变
众所皆知,物流行业利润极低,赚的是辛苦钱,所以最害怕坏账。坏账一单,辛苦一年,而且追讨坏账极为麻烦,国际海运官司的手续异常繁琐,拖延的时间又长,所以大多数物流公司都是望而生畏。然而坏账又无法避免,伟通公司今年的坏账公司是泰国的联合货运,一坏就是四十万美金,这可不是一笔小数目。
第十一章客场追坏账有理让三分,在人屋檐下不得不低头
为了追讨坏账,苏哲赶赴泰国。可是苏哲来到泰国才知道,泰国联合货运在泰国可不是一家普通的代理商,而是东南亚物流协会的会长单位,在整个东南亚都有一定的影响。现在伟通跟联合货运闹僵了,在泰国物流界处处受到排挤,伟通原本的金牌航线东南亚航线已是岌岌可危。
第十二章背靠大树好乘凉,舱位就是物流的爹娘
苏哲在登山俱乐部结识了九方航空的董事长刘新军。九方航空是国内运输飞机最多、航线网络最发达、年客运量最大的航空公司。在物流旺季,空运的舱位可谓重金难求,物流利润也是翻着番地往上涨。搭上刘新军这条线,苏哲今后何愁拿不到空运舱位。
Book Abstract

拼箱部近来频繁发生事故:订了舱位,给了托书,走货之前却临时取消订单。一般出现这种状况,物流公司都会要求订舱公司支付一定的空舱费,以弥补损失,因为预留的舱位不可能马上有其他货物来填补。但是这种事发生在伟通物流最大的拼箱客户身上,苏哲也只能屋檐下低头哑巴吃黄连了。
一个月后,带着在家办公圣旨的郑丽回到了公司,脸上有些憔悴,别人问什么她也不说。过了两天,大家才知道,原来她流产了,没保住。对此,几位操作部的员工长吁短叹地安慰了半天。
苏哲好心问郑丽需不需要再休息几天,养养精神,却遭到了拒绝。郑丽心里有杆秤,既然领导对自己不错,自己在工作上更应该尽心尽力。
整箱部在郑丽的管理下,一切都井井有条,并不需要苏哲操什么心。于是,苏哲有了更多时间,他将目光转向了拼箱部。
拼箱在海运部是一个重要业务,海运部分为出口部和进口部,这两个部门又下设了拼箱部和整箱部。之前苏哲处理的都是郑丽整箱部的事务,比起整箱部,拼箱部的业务更加繁琐。
拼箱,顾名思义,就是把不同客户的货物放在一起拼成一个集装箱,然后出口。由于外贸公司的产品种类不同,很多物品比如玩具、手表等精细物品不一定能凑成一个集装箱柜的货量,因此,货物只能和别的货物拼在一起。
一个集装箱有可能有十几票不同的货物。如何管理集装箱内的货物,如何摆放位置,让各票货物都完好无缺地运到目的港,需要拼箱部统一管理。
“领导,你顺便解决解决我的问题啊。”拼箱部主管鲍艳抱怨道。
“怎么着?你也怀孕了?”苏哲笑道。
“呸!我连男朋友还没有呢。”鲍艳白了苏哲一眼。
鲍艳人长得略微有些胖,整天浓妆艳抹,性子大大咧咧的,工作能力十分出众。
“那你说,你有什么事情?拼箱你可是专业人才,你都没辙,我能有什么办法?”鲍艳之前在花城一家专做拼箱业务的货运公司工作了两年,她来伟通之后,带来了不少专做拼箱的客户。
鲍艳似乎并不在意她微胖的身材,在苏哲面前扭了起来,“我哪有那么多客户?领导,你放心,我不是来向你要客户的。我现在烦的是公司的VIP客户泛捷物流,他们每个月都有几百票货物给我们,但是最近,他们的货量直线下降,而且很多货物都NO-SHOW。”
NO-SHOW是物流的专业术语,具体意思就是指客户订了你的舱位,给了你托书,最后却把订单取消了。做物流的都知道在货运中有很多突发事件,尤其是拼箱货物,很多客户突然给你一个电话,问你集装箱里还有没有空余的舱位,自己有一票很紧急的货物要加塞,等你千辛万苦腾出舱位之后,第二天客户又跟你说不走货了。
海誓山盟都不作数了吗?
说好的山无棱、天地合,才敢不走货呢?
碰上这种事情最郁闷了,不过也属于正常现象。外贸环节众多,每个环节都有可能出事,海外收货人取消订单啦,货物出厂后发现质量有问题需要返修啦等等,所以物流同行对于NO-SHOW并不陌生。
不过,这种狼来了的游戏也不能多玩,一旦玩多了,下次你再跟别人要舱位,别人就不把你当回事了。
……

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