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Jingdong book

技术与创新管理：战略的视角（第2版）

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Jingdong book

技术与创新管理：战略的视角（第2版）

Name: 技术与创新管理：战略的视角（第2版）
Brand: Jingdong book
SKU: 3101006101
Price: 42.86 USD
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Content Description

《技术与创新管理：战略的视角（第2版）》以美国原经典教材为基础，由浙江大学“创新管理与持续竞争力研究”国家哲学社会科学创新基地的资深教授根据中国实际情况及教学需求改编。从内部创新和外部获取技术两个角度讲述企业如何进行技术与创新管理，包含内部创新与外部技术获取中的战略计划、实施、评估与控制，以及组织学习和知识管理的相关内容。本书针对中国实际，增加了全球化背景下中国在技术与创新管理方面的进展，并加入国内的实际案例，生动实用，为读者提供了切合实际的理论与实践指导。
《技术与创新管理：战略的视角（第2版）》可作为管理工程专业研究生和其他经济管理类专业研究生、MBA、MPA、EMBA的教材，也可作为管理类专业本科生和企业管理培训教材。

Catalogue

作者简介
致谢
序言
前言
第一部分战略基础
导读案例通用电气：与时俱进
第1章战略视角概述
1.1 引言
1.2 技术、创新及其管理研究
1.3 技术的关键定义
1.4 技术管理的重要性
1.5 技术管理的过程
1.6 创新的关键定义
1.7 创新管理的过程
1.8 检视技术与创新管理
1.9 本书的架构
1.1 0小结

第2章战略流程概述
2.1 引言
2.2 战略的含义
2.3 战略管理中有关MTI的核心内容
2.4 技术与创新管理中的战略流程
2.5 整合MTI与战略的后续步骤
2.6 小结

第二部分创新：内部战略
导读案例葛兰素史克：成功的内部创新
第3章创新：计划概述
3.1 引言
3.2 计划：一个复杂的过程
3.3 创新还是不创新
3.4 创新的类型
3.5 创新计划过程
3.6 计划过程的应用
3.7 利于创新规划的因素
3.8 技术阶段与计划
3.9 营造有利于创新的氛围
3.1 0小结

第4章内部创新：实施概述
4.1 引言
4.2 实施的首要问题
4.3 关键实施问题
4.4 工艺创新的投资组合
4.5 小结

第5章创新：评估与控制概述
5.1 引言
5.2 评估与控制过程
5.3 评估
5.4 控制
5.5 实施评估与控制
5.6 评估与控制中的其他考虑因素
5.7 小结

第三部分技术获取：外部战略
导读案例宏碁集团：品牌家族
第6章技术获取：计划概述
6.1 引言
6.2 联盟
6.3 并购
6.4 技术并购计划
6.5 小结

第7章技术获取：实施概述
7.1 引言
7.2 首要的问题
7.3 关键要素
7.4 小结

第8章技术获取：评估与控制概述
8.1 引言
8.2 评估与控制何处发生
8.3 度量体系分析
8.4 差距分析
8.5 小结

第四部分创建成功的技术与创新管理战略模式
导读案例微软：成功战略模式的应用
第9章构建能力概述
9.1 引言
9.2 竞争优势
9.3 持续竞争优势
9.4 战略决策和竞争优势
9.5 在企业创建之初构建能力
9.6 其他类型的价值流程
9.7 小结

第10章组织学习与知识管理概述
10.1 引言
10.2 组织学习
10.3 知识管理
10.4 利用组织学习与知识管理
10.5 小结

第五部分全球化与中国的技术创新管理
导读案例海康威视：海外远征记
第11章二次创新战略：一种适合中国企业的技术战略概述
11.1 引言
11.2 基于全球竞争的二次创新理论
11.3 二次创新与后发优势
11.4 二次创新与组织学习
11.5 二次创新与核心能力
11.6 商业模式创新
11.7 小结

第12章中国企业全球化发展战略与管理概述
12.1 引言
12.2 全球化新时代特点
12.3 中国制造业全球化
12.4 全球化发展战略与管理
12.5 小结

附录
附录A 社会责任
附录B 创新项目管理与新产品开发
附录C 技术平台和技术组合管理
附录D 创新浪潮与预测未来

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