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Jingdong book

玩赚社会化媒体(第2版)

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玩赚社会化媒体(第2版)

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本书帮你直达社会化媒体活动的最终目标:赚钱

教会你利用社会化媒体将消费意愿转化为消费、开发潜在客户,以及留住现有客户

告诉你如何定量和定性衡量社会化媒体活动的投资回报

呈现世界500强企业使用Google、领英、推特、YouTube等社会化媒体的模式

大量源于数百家企业实践的工具和技巧,彻底解决你在开展社会化媒体活动时遇到的疑惑

Content Description

互联网时代利用社会化媒体赚钱的实战路线图

数百家公司已运用书中的方法获利

那么多社会化媒体,你知道你应该在哪个平台开账号、应该发布什么内容、应该怎样和消费者互动、应该怎样做营销吗?你的社会化媒体活动带来利润了吗?

本书呈现了许多你未曾听说的强大工具和令人叹服的做法,帮助你消除困惑,为你提供实践指南,一旦你采取行动,就能令你的企业利润大增。

本书反映了当今社会化媒体根本性的转变,从而帮你捕捉今天的机会,学会应用今天的平台,并避免犯代价高昂的错误。

两位国际公认的社会化媒体专家已经帮助数百家公司从社会化媒体营销和移动媒体营销中获利。本书提炼了这些成功案例中*有价值的方法和工具,放入一个完全路线图中,你能立刻派上用场。

两位世界级专家为你揭示利用社会化媒体赚钱、扩大市场份额、保持客户以及提升品牌知名度的门道,手把手教你学会量化评估社会化媒体活动的效果和投资回报率。

Author Description

戴夫·克彭,《纽约时报》畅销书作者

如果你想学会如何创建和运营一个有效的社会化媒体活动,就读读这本书吧,它出自两位重量级人物之手,超赞。


斯科特·蒙蒂,福特汽车全球数字与多媒体公关经理

一直以来,社会化媒体活动的投资回报就像天气一样,每个人都在谈论它,但是任何人都无能为力。这本书则为你提供了许多关键的方法和非常有说服性的案例,告诉你如何衡量社会化媒体活动的投资回报率。

Comments

如果你想学会如何创建和运营有效的社会化媒体活动,就读读这本书吧,它出自两位重量级人物之手,超赞。

——戴夫·克彭 《纽约时报》畅销书作者

一直以来,社会化媒体活动的投资回报就像天气一样,每个人都在谈论它,但是任何人都无能为力。这本书则为你提供了许多关键的方法和非常有说服力的案例,告诉你如何衡量社会化媒体活动的投资回报率。

——斯科特·蒙蒂 福特汽车全球数字与多媒体公关经理

经常有人问我,能否买到一本实至名归的有关社会化媒体的书?我的回答始终是《玩赚社会化媒体》。看,我书架上就有这本书:夹着书签的那本,书角都卷了,几乎贴满了便笺纸。

——维韦卡·冯·罗森 LinkedIn into Business创始人

如果你不利用社会化媒体挣钱,你就错失了一个黄金机会,而本书正是开启无限商机的密钥。

——兰·克利尔 Razor social创始人

我在工作中曾碰到过好多社会化媒体专家,而能够从专业和实践角度讲好这一主题的专家凤毛麟角。如果你正在寻觅一本有实际效果、案例详实、技能实用的社会化媒体著作,那么就读这本书吧。

——埃默里克·埃尔努 AgoraPulse首席执行官

Catalogue

第一部分
社会化媒体活动再思考
01如何理解利用社会化媒体赚钱/ 00
02关注社会化媒体活动的目标/ 0
03战略性思考社会化媒体/ 0
04正确理解社会化媒体的价值/ 0

第二部分
利用社会化媒体赚钱的基础
05评估社会化媒体活动/ 0
06你的第一次社会化媒体活动为何没有效果/ 0
07掌握社会化媒体沟通中的秘密/ 0


第三部分
如何利用社会化媒体平台赚钱
08社会化媒体平台的三大类型
09做实社会化媒体营销的两个终极工具/
10利用社交型平台增加销售和收益/
11利用推广型平台增加销售和收益/
12利用分享型平台增加销售和收益/
13移动媒体平台:新工具创造新价值/
14将社会化媒体整合进营销计划/

第四部分
社会化媒体活动的附加价值
15评估竞争力/
16分析内部形势/
17影响顾客决策过程/
18帮助确立主要目标和关键策略/
19社会化媒体战略与品牌核心价值相结合/

第五部分
评估社会化媒体活动的赚钱能力
20评估社会化媒体活动的影响/
21测量定量数据/
22测量定性数据/
23最重要的测量标准:投资回报率/

第六部分
社会化媒体活动的保障与成功秘诀
24社会化媒体活动顺利进行的重要保障/
25社会化媒体活动取得成功的终极秘诀/

Book Abstract

如果你想学会如何创建和运营有效的社会化媒体活动,就读读这本书吧,它出自两位重量级人物之手,超赞。

——戴夫·克彭 《纽约时报》畅销书作者

一直以来,社会化媒体活动的投资回报就像天气一样,每个人都在谈论它,但是任何人都无能为力。这本书则为你提供了许多关键的方法和非常有说服力的案例,告诉你如何衡量社会化媒体活动的投资回报率。

——斯科特·蒙蒂 福特汽车全球数字与多媒体公关经理

经常有人问我,能否买到一本实至名归的有关社会化媒体的书?我的回答始终是《玩赚社会化媒体》。看,我书架上就有这本书:夹着书签的那本,书角都卷了,几乎贴满了便笺纸。

——维韦卡·冯·罗森 LinkedIn into Business创始人

如果你不利用社会化媒体挣钱,你就错失了一个黄金机会,而本书正是开启无限商机的密钥。

——兰·克利尔 Razor social创始人

我在工作中曾碰到过好多社会化媒体专家,而能够从专业和实践角度讲好这一主题的专家凤毛麟角。如果你正在寻觅一本有实际效果、案例详实、技能实用的社会化媒体著作,那么就读这本书吧。

——埃默里克·埃尔努 AgoraPulse首席执行官

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Brand Jingdong book
Brand Origin China

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