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Jingdong book

旅游经济学（第2版）

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Jingdong book

旅游经济学（第2版）

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《旅游经济学》是一门新兴学科，必须不断充实，丰富和完善。随着国内外旅游经济的蓬勃发展，我们既要不断地用科学的理论指导实践，也要不断地总结实验和成果并上升为科学的理论，以促进旅游经济学科体系的建设和健康发展。
《旅游经济学》以社会主义市场经济理论为指导，全面系统地阐述了旅游经济的基本概念、基本原理和基本方法。其内容包括；旅游经济的概念、性质特征、发展特点及在社会经济中的地位和作用，旅游产品的概念、构成、类型及开发内容和策略，旅游需求的概念、特点及旅游需求规律和弹性，旅游供给的概念、特点、规律性及旅游供求矛盾与平衡，旅游市场的概念、功能、分类、机制及旅游市场的开拓，旅游消费的概念、特点及旅游消费方式和消费效果，旅游投资的概念，旅游投资项目可行性研究和旅游投资项目评价，旅游经济结构的概念、特征、内容及旅游经济结构的合理化，旅游经济效益、旅游收入、旅游成本成旅游经济效益的分析和评价，旅游经济可持续发展的概念、意义、规律及重点等。
《旅游经济学》一书融理论与实践为一体，定性与定量相结合，既突出重点，又简明扼要，通俗易懂。不仅是旅游中专学生必不可少的专业教科书，也是从事旅游经济研究与管理人员的重要参考书。
Catalogue

绪论
一 旅游经济学的特点
二 旅游经济学的研究对象
三 旅游经济学的研究内容
四 旅游经济学的研究方法
复习与思考
第一章 旅游经济概述
第一节 旅游经济的性质
一 现代旅游的概念
二 现代旅游经济的性质
三 旅游经济的产业化标志
第二节 旅游经济的形成及发展
一 旅游经济的萌芽阶段
二 旅游经济的形成阶段
三 旅游经济的发展阶段
四 旅游经济的发展特点
第三节 旅游经济的地位及作用
一 旅游经济在社会经济中的地位
二 旅游经济对经济发展的作用
三 旅游经济对社会文化的作用
四 旅游经济对环境的作用和影响
复习与思考
案例分析：2002年世界旅游经济发展分析
第二章 旅游产品
第一节 旅游产品的概念及特征
一 旅游产品的概念
二 旅游产吕的经济性质
三 旅游产品的基本特征
第二节 旅游产品的构成
一 旅游产品的一般构成
二 旅游产品的需求构成
三 旅游产品的供给构成
四 旅游产品的市场构成
第三节 旅游产品的类型及开发
一 旅游产品的类型
二 旅游产品的开发原则
三 旅游产品的开发内容
四 旅游产品的开发策略
复习与思考
案例分析：云南精心打造“八大旅游产品”
第三章 旅游需求
第一节 旅游需求概念及特征
一 旅游需求的概念
二 旅游需求的产生
三 旅游需求的特征
第二节 旅游需求规律
一 旅游需求的影响因素
二 旅游需求量变化的规律性
三 旅游需求水平变化的规律性
第三节 旅游需求的弹性
一 弹性与旅游需求弹性
二 旅游需求价格弹性
三 旅游需求收入弹性
四 旅游需求的交叉价格弹性
第四节 旅游需求的衡量的预测
……
第四章 旅游供给
第五章 旅游市场
第六章 旅游消费
第七章 旅游投资
第八章 旅游经济结构
第九章 旅游经济效益
第十章 旅游经济发展
参考文献

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