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Jingdong book

避开投资5大陷阱

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Jingdong book

避开投资5大陷阱

Name: 避开投资5大陷阱
Brand: Jingdong book
SKU: 3111010781
Price: 44.38 USD
Availability: OutOfStock

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Editer Recommend

一本教你少犯错误的好书！
一本告诉你如何避开陷阱的好书！
一本分享有效投资经验的好书！
读一本书，少走弯路，正确投资！

Content Description

前车之鉴，后车之覆。错误或惨痛的失败教训总会引起人们警觉、关注和思考。在投资与财富管理的过程中，投资者很多时候无可避免地重复错误操作，这会给他们的财富计划带来严重的负面影响。本书作者从反面的视角阐述了投资中专业投资者和普通投资者都易犯的5个主要大错误，强调应对危机的策略和心态的调整，并以此为基础介绍了有效的投资技巧和投资基本原则。

Author Description

彼得·默劳克，是创意策划公司（Creative Planing）的总裁兼首席投资执行官。默劳克的公司为其客户提供综合性的财富管理服务，包括投资管理、财务规划、慈善计划、退休计划咨询，税收及资产规划服务。他在巴朗榜单上（Barron’s list）是美国首屈一指的独立金融投资顾问,他的公司也被全美广播公司财经频道（CNBC）誉为排名*一的独立财富管理公司。

何继伟，2013年毕业于中央财经大学经济学院，经济学硕士，目前供职于研究机构，从事国内外产业政策相关研究。曾参与编译《零边际成本社会》等著作。
本书主要译者何继伟，毕业于中央财经大学经济学院，经济学硕士，目前供职于研究机构，从事国内外产业政策相关研究。

Catalogue

错误1 市场时机 1
傻瓜 5
说谎者 5
打败市场为何如此之难 7
公众一再犯错 8
媒体一再犯错 9
经济学家一再犯错 10
投资经理一再犯错 15
时事资讯一再犯错 17
你的朋友 19
那些听起来不像入市时机但却是入市时机的策略 19
睿智的投资者关于市场时机的言论 21
了解了所有这些，为何一些人能抓住市场时机 22
市场调整 23
熊市：概述 27
当熊市“反转”时，会使得场外观望的人看起来很蠢 31
市场起伏不定――要学会适应它 31
你不能坐等消费者感觉良好 33
学会接受熊市 34
误判市场时机的风险 34
即使我很完美又能怎样 35
整笔投资对比定期定额投资 36
学着飞翔 40
避免第一个错误――市场时机 42
错误2 交投活跃 44
交投活跃的历史记录 45
活跃型投资经理输给了指数 46
费雪投资 47
莱格曼森价值基金 48
吉姆? 克莱默 49
时事资讯败给了指数 51
主动型共同基金败给了指数 52
生存偏差 53
获利者怎样呢 56
对冲基金败给了指数 58
捐赠基金――业绩表现的错觉 62
风险投资（听上去很时髦实际上很蹩脚） 63
税务员来了（等于在说，上帝啊，情况更糟了） 65
投资组合活跃影响业绩表现 66
积极管理在下降市场中不起作用吗 66
为什么指数会赢 67
标普500，我来了 68
避免第二个错误――交投活跃 70
错误3 对业绩表现和金融信息的误解 72
误解1――在真空中判断业绩表现 72
误解2――认为财经媒体的存在是为了帮你做出聪明的决策 74
误解3――认为市场在意今时今日 78
误解4――认为历史新高意味着市场回调时机成熟 81
误解5――认为相关即是因果关系 84
十月最不利于投资 85
五月清仓离场 86
误解6――认为财经新闻具有可行性 87
误解7――认为共和党比民主党对市场更有利 88
误解8――过高估计经纪人的影响 89
误解9――认为市场下挫是防守时机 90
避免第三个错误――对业绩表现和金融信息的误解 91
错误4 自我妨碍 93
恐惧，贪婪，盲从 93
过度自信效应 97
确定性偏差 101
锚定 102
损失规避 104
心理账户 106
近因偏差 108
负面偏差 111
赌徒 112
避免第四个错误――自我妨碍 114
错误5 与错误的顾问合作 115
多数顾问的行为弊大于利 116
顾问选择问题1――监管 116
顾问选择问题2――冲突 121
顾问选择问题3――能力 127
关于顾问的最后一点思考――原则 129
避免第五个错误――选择错误的顾问 130
错误6 正确行事 132
原则1――有一个明确的计划 132
原则2――避免资产类别缩小成果 134
原则3――用股票和债券构筑投资组合的核心基石 138
原则4――采用全球化的方法 143
原则5――利用主要的指数位置 143
原则6――别抛出你目前的持仓 144
原则7――资产定位意义重大 145
原则8――确保你能接受你的资产配置 146
原则9――再平衡 148
原则10――重温计划 149
最终原则――别把事情搞砸了 150
投资组合示例 150
通往成功的路径――聪明的投资组合构建 154
终极错误 155
让我们行动起来 156
致谢 158

Introduction

在我作为财富经理的整个职业生涯中，我遇到了上千位渴望找到更好投资方式的客户。我注意到绝大多数客户到访我公司的同时正在解约上一位顾问。我逐渐意识到这些客户并没有从之前的顾问那里得到他们想要的东西。有时，矛盾的焦点与沟通和社会关系有关。而有时，这种改变是源于客户没有得到他们想要的回报，或是因为他们之前的顾问已将投资组合搞砸。
许多投资者并没有享受到投资之乐，他们没有时间投身其中，或觉得自己并不擅长此事。这样的投资者往往会寻求顾问的帮助以减轻负担。不幸的是，绝大多数顾问同样犯着个人投资者常犯的错误。这真是金融服务业的悲剧。
由于目睹了财富创造、损失，以及一定时期的重建，我已经找到了导致财富状况恶化的主要问题。结论很简单：在大多数情况下，如果一个投资者从投资角度看其业绩表现不佳，并不是出于市场的原因，而是其自身或者他们的投资顾问的错误造成的。有时，我们会受到至少一种错误的影响。在各个时期都有许多伟大的投资者，他们也承认自己曾犯过类似的错误，或在意识到错误的情况下积极采取心理预防措施来避免陷入麻烦。这些年来，我已多次谈及这些错误，并将在本书中说明如何避免这些误区，为读者指出通往成功投资的光明大道。

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Jingdong book

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