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Jingdong book

工商管理优秀教材译丛:商务沟通精要(第6版)

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《工商管理优秀教材译丛:商务沟通精要(第6版)》主要涵盖以下内容:商务沟通的基础;商务信息计划、写作、完善的三步法;信函、备忘录、电子邮件以及即时通信工具的写作;商务报告和演示的计划、写作和完成过程;简历及求职信的写作;等等。本书在团队合作、倾听、礼仪、伦理等主题的基础上,强调教学与实际应用相结合,注重实用技能的培养,以更富逻辑性的顺序提炼了三步写作法贯穿全书,指导学生将其应用到广泛的商务写作中。作者在每章都配有大量实例和习题,帮助学生在相应情境中灵活应用所学知识。本书可用作大学本科生、研究生和MBA学生的商务沟通课程教材,也可供职场人士阅读参考。
Catalogue

第一单元商务沟通基础
第1章理解当今职场的商务沟通
1.1为什么沟通举足轻重
1.2用专业人士的方式沟通
1.3研究沟通过程
1.4在沟通过程中恪守道德
1.5在多样化的世界中沟通
1.6利用科技,改进沟通
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
改进语法、结构和惯用法
第2章掌握团队合作及人际交往技能
2.1有效团队沟通
2.2相互合作,协力沟通
2.3让会议更有成效
2.4提高倾听技巧
2.5提高非语言沟通技能
2.6培养商务礼仪
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
改进语法、结构和惯用法
第二单元三步写作法
第3章计划商务信函
3.1理解三步写作法
3.2情境分析
3.3收集信息
3.4选择恰当媒介
3.5组织信息
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
改进语法、结构和惯用法
第4章撰写商务信函
4.1适应受众: 关注受众需求
4.2适应受众: 建立密切关系
4.3适应受众: 风格与语气的掌控
4.4撰写信息: 选择有力词汇
4.5撰写信息: 打造高效语句
4.6撰写信息: 写出连贯段落
4.7利用技术撰写和修饰信息
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
改进语法、结构和惯用法
第5章完善商务信函
5.1修改信息: 评估初稿
5.2修改: 增加可读性
5.3编辑: 让文章更加清晰简洁
5.4利用技术修改信息
5.5制作信息
5.6校对信息
5.7发布信息
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
改进语法、结构和惯用法
第三单元简短的商业信息
第6章编写电子媒体信息
6.1商务沟通中使用的电子媒体
6.2社交网络
6.3信息和媒体共享网站
6.4电子邮件
6.5即时消息和手机短信
6.6博客
6.7播客
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
案例 /改进语法、结构和惯用法
第7章编写日常信息和积极信息
7.1日常请求策略
7.2日常请求的常用范例
7.3编写常规答复和积极信息的策略
7.4常规答复和积极信息的常用范例
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
案例 /改进语法、结构和惯用法
第8章编写负面信息
8.1在负面信息中使用三步写作法
8.2在负面信息中使用直接法
8.3在负面信息中使用间接法
8.4发送日常商业事务中的负面信息
8.5发送负面的雇用信息
8.6发送负面的组织消息
8.7在社交媒体上回应负面信息
学习目标回顾 /知识检测 /知识应用 /技能练习 /扩展技能 /
案例 /改进语法、结构和惯用法
第9章编写说服型信息
9.1在说服型信息中使用三步写作法
9.2撰写说服型商业信息
9.3说服型商业信息的常用范例
9.4撰写营销和销售信息
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
案例 /改进语法、结构和惯用法
第四单元较长的商务信息
第10章理解、规划报告和提案
10.1在报告、提案中运用三步写作法
10.2以可靠信息支撑观点
10.3开展二手资料研究
10.4开展一手资料研究
10.5规划信息型报告
10.6规划分析型报告
10.7规划提案
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
案例 /改进语法、结构和惯用法
第11章撰写并完善报告和提案
11.1撰写报告和提案
11.2为网站和维基写作
11.3运用有效的视觉元素为报告增色
11.4完善报告和提案
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
案例 /改进语法、结构和惯用法
第12章制作口头和在线演示
12.1规划演示
12.2制作演示
12.3利用有效的视觉元素为演示增色
12.4完善演示
12.5发表演讲
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
案例 /改进语法、结构和惯用法
第五单元求职文档和工作面试
第13章开辟职业道路和制作个人简历
13.1在今天的就业市场发现理想的机会
13.2计划简历
13.3撰写简历
13.4完善简历
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
案例 /改进语法、结构和惯用法
第14章求职与面试
14.1投递简历
14.2了解面试流程
14.3做好面试准备
14.4在面试中取胜
14.5面试后的跟进工作
学习目标回顾 /知识检测 /知识应用 /技能练习 /技能扩展 /
案例 /改进语法、结构和惯用法
附录A
附录B
附录C
语法、结构和惯用法使用手册
答案
译后记
Book Abstract

1.3.1 基本沟通模式
沟通过程的模式有许多变体,但这些模式基本可以总结为以下8个步骤(见图1.3):
1.发送者有了一个观点。沟通的有效性从这里就决定了。发送者观点的性质和发送观点的动机决定了沟通最终是否有效。举例来说,如果你的动机是为了解决问题,那你就得好好地斟酌,更有可能编写出有意义的信息内容;但如果仅仅是为了发发牢骚,可能性就小一些。‘
2.发送者对这个观点进行编码,成为信息。人们将自己的想法整理成信息,那么就是在对其进行编码,或者说使用语言和图像对其进行表达。很大程度上说,这门课程的重点就是培养将个人观点编码成有效信息的技能。
3.发送者将信息制于传输媒介上。有了合适的信息,发送者需要通过交流媒介给目标受众展示这些信息。举例来说,如果给上司汇报项目的最新进展,你有十多种或者更多的媒介可以选择,比如电话、即时消息或者幻灯片演示等。
4.发送者通过通信渠道传输信息。科技的发展提供了越来越多的媒介选择,也为发送者提供了新的沟通渠道来传输信息。媒介和渠道之间的区别比较模糊,但是可以理解为:媒介是传递信息的一种形式(例如推特更新),而渠道则是信息传输的系统(例如互联网)。
5.接收者接受信息。如果沟通渠道运转良好,信息会顺利传送给目标受众。然而,仅仅送达信息是不够的。接收者需要知道信息已经送达,再在繁杂的信息丛中筛选所需,最后在筛选结果中鉴别出真正的信息(而不是无规律的噪声)。经过这一过程,才能说接收者真正接受了信息。
6.接收者解码信息。接受信息后,接收者需要从信息中提炼出观点,这一过程称为解码。不过,即使是认真策划、初衷良好的沟通在这一过程中也可能以失败告终。解码是一个高度个性化的过程,文化、经历、学习和思维方式、期望、恐惧甚至当时的情绪都会对其产生影响。如图1.1所示,有些时候,接收者通过解码得出的意义和发送者想要传达的意义一致;但有时候他们会再造信息,解读出完全不同的意义。此外,受众倾向从信息中提炼他们愿意提取的含义,即使这个含义与发出者的预期截然相反。
7.接收者对信息作出反应。大部分情况下,信息发送者想要的不仅仅是传递信息那么简单。他们通常希望接收者以一定的方式给予回应,例如,要不要给一项新的风险项目投入百万美元的资金,或者管理层对今年发不起奖金的原因作出解释,对此决定是否要接受。接收者能不能按照发送者期待的方式回应取决于接收者:(a)能否在作出行动之前一直记得信息内容;(b)是否有能力作出行动;(c)是否有回应的动机。
8.接收者作出反馈。如果存在一套机制,接收者可以“确保沟通”,给信息发送者提供反馈,帮助发送者对沟通结果的有效性作出评估。反馈可以是言语形式(使用书面或者口头的语言形式),非言语形式(姿势、面部表情或其他信号),或者二者兼有。然而,与最初的信息一样,接收者发出的反馈信息同样需要仔细解码。例如,一个微笑就可以解读出多种含义。……
Introduction

沟通技能助力事业起步
利用这门课程助力事业起步
学习这门课程,你将学到重要的沟通技能,这些技能不但会让你在未来的职业生涯中受用一生,更能助你开创一番富有趣味且回报不菲的事业。这篇前言简短地介绍了当今充满活力的工作场所、适应就业市场的方法步骤、准备求职文件和打造个人品牌的重要性,让你为求职就业做好准备。请你一边思考以后想做的工作,一边认真读读这篇前言。
理解变化万千的工作世界
毫无疑问,你现在面对的是一个不景气的就业市场。但从长远来看,就业市场还是有希望的,原因如下:一,美国的经济将会从大萧条中复苏,但要让大多数雇主恢复十足信心,敢于大幅提高雇员人数,还需要一段时间;二,婴儿潮时代出生的那一大批人即将退休,这意味着上至公司高管,下至普通工人,都会有许多职位空缺出来;三,无论国内还是国外的政界和商界领袖,都非常重视年轻人的失业问题,这不仅因为失业影响人们的生活,更会使经济丧失活力。比如现在,在政府和慈善机构的支持下,许多帮助大学生创业的项目如火如茶地开展着,学生一毕业即可创业,而不是进入传统的人才市场。
影响职业发展的动态因素绝不只是经济周期的起落。雇用的性质也在发生变化,出现了越来越多的独立工作者和结构松散的虚拟组织(vinualorganization)。这些虚拟组织让独立工作者承接个人项目或短期合同,而不是聘请正式雇员。近期一项研究预测,202。年美国独立工作者的人数将超过普通雇员的人数。
这种新型工作模式对工作者和公司而言都有一些引人注目的优势。公司可以降低固定成本,更灵活地应对经济波动和竞争对手,在开展特定项目时还能寻求专业人才的帮助。工作者可根据自己的兴趣自由选择客户和项目,工作量多少全由自己来定,即使住处远离纽约市或硅谷这样的大型就业中心,他们也可以依靠先进的通信技术接触到非常向往的工作。
而从另一方面来说,这种新模式对各方也意味着巨大的挑战。对工作者和公司经理来说,工作的灵活性和自由度会使事情变得更加复杂,双方之间的忠诚不复存在,不确定未来,技能发展和职业培训无人关注,职责划分也成问题。要解决这些问题,沟通必不可少,所以扎实的沟通技能显得越发重要。
……

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欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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