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Jingdong book

零售管理（第6版）

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Jingdong book

零售管理（第6版）

Name: 零售管理（第6版）
Brand: Jingdong book
SKU: 3102013651
Price: 45.08 USD
Availability: OutOfStock

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零售管理（第6版）的英文版在美国被众多高校选为教材，在同类教材市场拥有绝对领先的市场份额，是零售管理领域备受推崇的品牌。两位作者Levy&Weitz在零售和销售管理等领域都有深入的理论研究和实践经验。

Content Description

这本《零售管理》在美国被众多高校选为教材，在同类书教材市场拥有绝对领先的市场份额，是零售管理领域颇受推崇的品牌书。作者迈克尔·利维教授拥有25年的零售管理教学经验，并长期在零售、商业物流、销售管理等领域做深入研究；韦茨教授是美国市场营销协会的主席，全美零售联合会、全美零售基金会和市场营销协会的理事。本书反映了零售业的发展变化，考察了关键性战略问题，强调了财务和店面管理问题，并加入了描述性、操作性和概念性资料。
全书分四编，共19章。首先介绍零售世界，内容包括零售世界入门、零售商类型、多渠道零售和顾客购买行为。第二编描述零售战略，内容包括零售市场战略、财务战略、零售选址、客户关系管理等。第三编介绍商品管理，内容包括商品分类管理、商品规划系统、商品采购、零售定价和零售促销组合。第四编描述店面管理，内容包括店面管理、顾客服务等。

Author Description

迈克尔·利维博士，是百森商学院Charles Clarke Reynolds营销学教授，《零售》杂志的联合主编。他先执教于南卫斯理大学，然后担任迈阿密大学营销系系主任和教授，有25年的零售管理教学经验。
长期以来，利维教授在零售、商业物流、金融零售策略、定价和销售管理等领域进行深入研究，在市场营销和物流管理主流杂志上发表了近50篇文章。
在整个职业生涯中，利维教授一直从事零售及相关领域的工作。他曾在埃森哲公司、内曼·马库斯公司、伯丁斯百货等从事过研究项目。

巴顿·韦茨博士，目前是佛罗里达大学沃顿工商管理学院J.C.彭尼公司特聘的零售管理学者。他曾执教于加州大学洛杉矶分校商学院和宾夕法尼亚大学沃顿商学院。
韦茨教授是美国市场营销协会的主席，全美零售联合会、全美零售基金会和美国市销协会的理事。为了表彰他对营销学学科的贡献，他在1998年被授予美国营销协会/欧文年度教育家奖。

Catalogue

第一编零售世界
第1 章零售世界入门4
第2 章零售商类型34
第3 章多渠道零售72
第4 章顾客购买行为96
第二编零售战略
第5 章零售市场战略130
第6 章财务战略164
第7 章零售店址190
第8 章零售选址214
第9 章人力资源管理246
第10 章信息系统与供应链管理276
第11 章客户关系管理302
第三编商品管理
第12 章商品分类管理326
第13 章商品规划系统354
第14 章商品采购380
第15 章零售定价410
第16 章零售促销组合440
第四编店面管理
第17 章店面管理474
第18 章商店布局、设计及视觉销售506
第19 章顾客服务538
案例
注释623
术语表640

Book Abstract

大多数在当地商店购物的顾客,都没有意识到零售业其实是一个高科技、全球化的行业。为了说明零售商所使用的复杂技术，我们可以做以下设想：如果你想买一个MP3 播放器,你可以登录百思买（Best Buy）的网站(www.bestbuy.com)，了解不同型号播放器的特点，甚至还可以知道当地商场中哪些型号有货。你可以在网站上订购，请公司送货上门，或者去当地商店购买。如果你选择自己去商店取货，可以使用百思买提供的网上商亭，在网络上浏览信息。
如果你决定购买商店里的iPod, POS终端把交易数据传送至百思买的分销中心,然后传至生产商苹果电脑公司。当店里库存量低于事先设定好的水平时，系统就会自动发出一封电子邮件，通知百思买配送中心，然后向商店配送更多的货物。这一iPod 的配送过程，从百思买公司的生产设备，到百思买的配送中心，再到当地商店。都通过运输集装箱上内置的微型芯片发射的无线电波全程追踪。你此次购买的数据同时也传输至百思买的采购员，他会进行数据分析，决定你所在的当地商店存货的数量、种类以及定价。最后，你的购买数据被存至百思买的数据库，以便用于日后设计针对你的特殊促销和推广活动。
……

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