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Jingdong book

管理决策中的判断（第6版）

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Books Management Enterprises and Entrepreneurs

Jingdong book

管理决策中的判断（第6版）

Name: 管理决策中的判断（第6版）
Brand: Jingdong book
SKU: 3102014311
Price: 34.02 USD
Availability: OutOfStock

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《管理决策中的判断》(第6版)前5个版本在哈佛大学、西北大学、哈佛商学院被广泛用于经济学、心理学、决策、谈判和组织行为学课程，以及各种高级管理培训。另外，《管理决策中的判断》(第6版)亦可用于行为金融学领域的学生和专业人士。

Content Description

在需要审慎判断的情境中，我们总会或多或少受到自我偏差的影响。但是通过阅读本书，你将学会识别并进而可能克服这些偏差，以做出更好的管理决策或生活决策。
这本教材检验了各种组织情境中存在的判断，为了改善人们的决策过程提供了操作性策略。本书还提供了作者从其管理培训经验中获得的生动有趣的实例，帮助人们提高了管理决策水平。
本书前5个版本在哈佛大学、西北大学、哈佛商学院被广泛用于经济学、心理学、决策、谈判和组织行为学课程，以及各种高级管理培训。另外，本书亦可用于行为金融学领域的学生和专业人士。

Author Description

马克斯·巴泽曼，是哈佛商学院工商管理专业Jess Isidor Straus教授，他亦担任哈佛肯尼迪学院心理系心理教授和哈佛谈判课题研究教授。巴泽曼著有150多篇学术文章及许多书籍。Executive Excellence杂志是全新的两次排名中，巴泽曼跻身世界前30名管理学作者、演讲和教师之列。

Catalogue

译者序
管理决策中的有趣问题
前言
第1章管理决策概述
决策的具体分析
第一系统和第二系统思维
决策的有限性
判断启发式简介
后续内容概述
第2章常见偏差
易得性启发式所导致的偏差
代表性启发式所导致的偏差
易得性和代表性之外的偏差
整合与评述
第3章框架和偏好逆转
框架与选项部和的非理性
我们喜欢确定的情况，即使是虚假确定
框架和保险的过量销售
对于你来说，它值多少钱
我们赋予所拥有东西的价值
心理分账
无害、忽视偏差和现状
回扣与奖金框架
共同与分别的偏好逆转
结论与整合
第4章动机和情感对策的影响
情感和认知的冲突
积极错觉
自利性推理
情感对策的影响
总结
第5章非理性的承诺升级
承诺升级的单方决策范式
承诺升级的竞争性决策范式
为什么会产生承诺升级
总结
第6章决策中的公平问题
人们并不总会接受供求关系
最后通牒效应
在意他人收益
总结
第7章常见投资错误
第8章有限道德
第9章谈判中的理性决策
第10章谈判者认识
第11章有限意识
第12章改善决策
参考文献

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