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Jingdong book

创业7堂课

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Jingdong book

创业7堂课

Name: 创业7堂课
Brand: Jingdong book
SKU: 3112022011
Price: 34.16 USD
Availability: OutOfStock

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秋叶大叔创业营用书，创业者及创业项目将得到秋叶大叔深度孵化的机会
创始人的极简MBA课程，阅读本书，你将学会：
定战略：找到赚钱的市场
管好钱：不懂现金流及成本控制的企业没有竞争力
选好人：既要“用到好的人”，又要“把人用好”
链资源：企业不一定是赚钱越多越安全，而是链接社会资源越丰富越安全
留住人：既不逼普通员工成为事业狂，也不要为员工成长设限
用对人：目标定得好，激励才有效
避风险：少掉坑便是赚到钱

Content Description

《创业7堂课》以7堂创业课的形式，详细解读创业项目的商业模式、现金流及成本控制、创业伙伴的选择、关键资源链接、员工成长及福利规划、目标分解考核与激励制度、风险识别及规避等7方面的内容，帮助创业者找到自己项目的商业模式及同频创业伙伴，规避创业的风险，彼此链接，彼此赋能。
《创业7堂课》可作为企业创始人的指导书，亦可作为各类创业训练营及各类院校创新创业相关课程的教材。

Author Description

秋叶
武汉工程大学副教授
中欧商学院私享会导师
多家500强企业邀请授课
百万粉丝大V
百万畅销书作者
秋叶PPT创始人呢
知识IP大本营创始人
新媒体商学院创始人

Catalogue

写在创业训练营开课之前
创业营开课导读：我们在一起做什么
课前思考题：你的公司处于哪个阶段
第 1章
在不确定性时代看得准路是稀缺能力
创业是为了找到赚钱的模式，不是比“烧钱”的能力。一家公司创始人最重要的3件事：看准路，选对人，找到钱。
1．1你准备好当一个合格的创始人了吗20
1．1．1我需要从生活中得到什么21
1．1．2我希望打造怎样的一家公司21
1．1．3如何让我的公司成为这样的公司24
1．1．4是做会给投资人讲故事的创业者，还是做会给员工讲方向的创业者28
1．1．5当头儿，对创业者意味着什么30
1．1．6创业者必须有盲目的自信，创业者必须有冷静的
自省32
1．2能活下来的创业者的关键能力33
1．2．1你该如何评估一个市场是否有钱赚 33
1．2．2如何评估一个市场适合你进入38
1．2．3进入一个市场通常有哪些策略41
1．3课堂复盘讨论：路径规划三问44
第 2章
不懂现金流及成本控制的企业没有竞争力
不能快速带来现金流的商业模式都是经不起推敲的，今天重视现金流的企业更容易持续发展。
2．1创始人必须懂的财务基础知识48
2．2是不是有利润的企业回报就高53
2．3好企业要考虑从财务指标上设计商业模式55
2．4从运营的角度看成本控制60
2．5哪些成本容易被创始人漏算64
2．6为什么注册公司环节对控制成本很重要70
2．7创始人可以用哪些方法找到创业启动资金72
2．8遇到快钱要不要赚75
2．9不想提心吊胆，那就学会做年度资金运营规划80
2．10课堂复盘讨论：渠道分成高，能接受吗82
第3章
选什么样的人一起创业才能成功
想法多的创始人要找到能帮你收敛想法、执行想法的合伙人。执行力强的创始人要找到有战略眼光、有路径规划能力的合伙人。
3．1创始人要避免折腾公司86
3．2创业到底要不要引入风投87
3．3创业公司如何找到合适的合伙人89
3．4初创公司分配股权容易犯的错误92
3．5创业公司需要哪3种人做员工99
3．6创业公司如何用好3种人103
3．7创业公司第一波员工如何搭配108
3．8课堂复盘讨论：公司招不到“牛人”怎么办113
第4章
关键资源链接
一个创始人的商业潜力，不在于他现在手里有多少钱，而在于他能用手里的牌调动多少资源为企业所用。
4．1什么是关键资源122
4．2把品牌当作关键资源经营125
4．3如何发现企业内部的关键资源129
4．4如何发现企业需要的外部关键资源133
4．5培养你的超级用户138
4．6课堂复盘讨论：我是如何创造新媒体商学院的141
第5章
员工成长及福利规划
对普通员工，企业要为他们创造安全感。对优秀员工，企业要为他们创造事业的舞台。不用逼普通员工成为事业狂，也不要有意无意地为优秀员工的成长设限。
5．1重新认识新一代员工的需求146
5．2给员工成长空间不如给员工安全感148
5．3让员工从超级用户到超级明星152
5．4给员工的福利要放在更大的格局里思考154
5．5如何给员工发钱成本低但效果好156
5．6如何让员工接受挑战160
5．7课堂复盘讨论：笨员工和聪明员工，你选哪个162
第6章
目标分解考核与激励制度
员工需要先相信有人带着他们能达到目标，他们才愿意挑战目标，而创始人就必须在这时站出来。
6．1当我们谈目标时，我们到底在谈什么172
6．2创业公司如何评估员工的状态好不好177
6．3让你的员工学会自己分解工作目标179
6．4如何激励完成目标的员工184
6．5课堂复盘讨论：没有危机感很难快速进化，
要折腾员工吗186
第7章
风险识别及规避
做企业最大的冒险是不思进取、小富即安。这个世界不会给你太多的打盹时间。
7．1有哪些风险会伪装成机会来找你194
7．2有哪些风险是创始人根本没有想到的197
7．3选择更难走的路，是为了冒险还是为了反脆弱198
7．4课堂复盘讨论：炒币赚快钱到底干不干201

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