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Jingdong book

新闻与传播学译丛·国外经典教材系列：娱乐产业经济学·财务分析指南（第8版）（最新版）

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Jingdong book

新闻与传播学译丛·国外经典教材系列：娱乐产业经济学·财务分析指南（第8版）（最新版）

Name: 新闻与传播学译丛·国外经典教材系列：娱乐产业经济学·财务分析指南（第8版）（最新版）
Brand: Jingdong book
SKU: 3101011921
Price: 47.16 USD
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《新闻与传播学译丛·国外经典教材系列：娱乐产业经济学·财务分析指南（第8版）（最新版）》是美国顶级娱乐产业分析师的最新著作。娱乐产业是美国经济中最大的部门之一，而且在全球范围内，它正迅速地取得了同等重要的地位。
《新闻与传播学译丛·国外经典教材系列：娱乐产业经济学·财务分析指南（第8版）（最新版）》对先前各版本中的材料进行了更新，新增的章节探讨了这一“体验性”产业法律层面的问题、常见的限制，也涵括了新兴的娱乐心理学领域。此外，本书探讨的音乐、广告、博彩和投注、体育和融资的内容，都有所扩展和丰富。对于美国和海外娱乐、传媒产业的经济、融资、产制和营销，本书是一份全面的参考和指南。投资者、企业高管、会计师、律师、艺术管理人员以及一般的读者会发现，对于娱乐和传媒产业是如何运营的，本书提供了无价的指引。

Author Description

哈罗德·L·沃格尔，《金融市场的泡沫和危机》（Financial Market Bubbles and Crashes）（剑桥大学出版社，2010年），以及本书的姊妹篇《旅游产业经济学：财务分析指南》（Travel Industry Economics： A Guide for Financial Analysis）（剑桥大学出版社，2001年）的作者。他是一位资深的娱乐产业分析师，在美林公司曾任职17年，《机构投资者》（Institutional Investor）杂志有10年将他评为顶级娱乐产业分析师。他曾获伦敦大学金融经济学博士学位，在哥伦比亚大学、卡斯商学院和南加州大学任教。目前他是纽约市一家独立的投资和咨询公司的负责人。

支庭荣，中国人民大学传播学博士，现任暨南大学新闻与传播学院教授、舆情与社会管理研究中心研究员。2010年入选教育部马克思主义理论研究和建设工程“西方传播学理论评析”项目专家，2011年入选教育部“新世纪优秀人才支持计划”（NCET-11-0858）。著有《媒介管理》、《大众传播生态学》、《西方媒介产业化历史研究》、《电视与新媒体品牌经营》，译有《媒介经济学》、《传播与认知科学：媒介心理生理学的理论与方法》等书。

陈致中，清华大学管理学博士，美国夏威夷大学亚太工商管理硕士，现任暨南大学新闻与传播学院副教授、硕士生导师，研究方向为传媒经营管理、组织行为、组织文化、人力资源管理等。曾任台湾《远见》杂志记者，《Career就业情报》杂志、《哈佛商业评论》繁体中文版、南京《培训》杂志特约撰述、编译等。参与翻译《ASTD培训经理指南》（江苏人民出版社）、《有效的继任规划与管理》（江苏人民出版社）、《中国帝王图》（日文，台湾风云时代出版社）等书。

Catalogue

第一部分导论
第1章经济学的观点
1.1 时间的概念
1.2 供给和需求因素
1.3 主要原理
1.4 个人消费支出
1.5 价格的影响
1.6 产业结构和区隔
1.7 估值因素
1.8 结论

第2章基本要素
2.1 心理学根源
2.2 大道之行
2.3 法律层面和限制
2.4 互联网
2.5 广告
2.6 会计与估值
2.7 结论

第二部分媒体娱乐产业
第3章电影的宏观经济学
3.1 电影：跃动的图像
3.2 电影产业的驱动力
3.3 产业循环
3.4 主要市场和次级市场
3.5 资产

第4章电影制作和营销
4.1 资产——有形和无形
4.2 财务基础
4.3 制作前期
4.4 营销议题
4.5 经济层面
4.6 结论

第5章电影与电视产业的财务会计
5.1 金钱与灵感
5.2 企业角度
5.3 “大电影”会计学
5.4 电视节目会计
5.5 脆弱的连结
5.6 结论

第6章音乐产业
6.1 感受时髦
6.2 规模与结构
6.3 唱片制作和营销
6.4 财务会计与估值
6.5 结论

第7章广播电视
7.1 瓜分天空
7.2 经济特色
7.3 财务绩效
7.4 资产估值
7.5 结论

第8章有线电视
8.1 在微弱的信号中诞生
8.2 有线电视的产业结构
8.3 有线电视的财务特性
8.4 未来发展方向
8.5 有线系统的资产评估
8.6 结论

第9章出版
9.1 古腾堡的礼物
9.2 产业细分
9.3 会计与估值
9.4 结论

第10章玩具和游戏
10.1对象不只是儿童
10.2 芯片来了
10.3 产业结构报告
10.4结语

第三部分现场娱乐产业
第11章博彩
11.1从古代的历史说起
11.2 金钱会说话
11.3 获利原则和术语
11.4 赌场管理和会计政策
11.5 博彩与经济学
11.6 结语

第12章体育运动
12.1 有趣味的就是好的
12.2 运营特色
12.3 税务会计和估价
12.4 体育运动经济学
12.5 结语

第13章表演艺术和文化
13.1 观众与产品
13.2融资渠道和经济困境
13.3 戏剧事务
13.4 艺术市场
13.5经济学者的观点
13.6 结语

第14章游乐园和主题公园
14.1 花的魔力
14.2 财务运营特色
14.3 经济的敏感性
14.4 主题公园资产评估
14.5 结语

第四部分综述
第15章绩效与政策
15.1 共同要素
15.2 公共政策议题
15.3娱乐和媒体证券评估指南
15.4 结束语

附录A
附录B
附录C
词汇表
参考文献
索引
译后记

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