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管理教材译丛·国际企业管理:文化、战略与行为(原书第8版)

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《管理教材译丛·国际企业管理:文化、战略与行为(原书第8版)》是一本通行美国高校的国际管理教材,主要围绕国际企业环境、跨文化文化、国际管理战略以及跨国组织行为/和人力资源管理展开,对国际企业管理的各个组织层面进行了深入的分析。《管理教材译丛·国际企业管理:文化、战略与行为(原书第8版)》是第7版,在前6版的基础上,作者更新了大部分案例,完善了各章节内容的体系结构,使之紧随国际企业管理实践的发展趋势,也更贴近高校的教学需要。《管理教材译丛·国际企业管理:文化、战略与行为(原书第8版)》适合高等院校企业管理、国际管理以及其他管理学专业本科生、研究生及MBA学员,也可供企业管理人员的自学之用。
Catalogue

译者序
作者简介
译者简介
前言
第一部分 基础环境
第1章 全球化和国际化
学习目标
国际管理世界一个相互联结的世界
1.1 引言
1.2 全球化和国际化
国际管理实践1-1 追溯现代全球化的根源
国际管理实践1-2 外包和离岸
1.3 全球经济体系
1.4 主要地区的经济表现和问题
国际管理实践1-3 承认文化差异
国际管理实践1-4 巴西的经济改革
1.5 国际管理世界:回顾
本章小结
复习与讨论题
互联网应用
案例1-1 印度
案例1-2 日益激烈的竞争

第2章 政治、法律和技术环境
学习目标
国际管理世界谷歌在中国
2.1 政治环境
2.2 法律和监管环境
国际管理实践2-1 比较美国和欧盟的金融改革
2.3 技术环境和生产的全球转移
2.4 国际管理世界:回顾
本章小结
复习与讨论题
互联网应用
案例2-1 越南

第3章 商业伦理和社会责任
学习目标
国际管理世界 GE的想象力:战略企业社会责任
3.1 道德和社会责任
国际管理实践3-1 离岸外包决策中的伦理道德
国际管理实践3-2 灾难剖析:2010年史上最大BP石油泄漏关键事件表
3.2 跨国公司的全球化与道德责任
国际管理实践3-3 强生公司商业伦理实践的挑战
国际管理实践3-4 美国的公平贸易:美国公平贸易组织
……
第二部分 文化的作用
第4章 文化的内涵与维度
第5章 跨文化管理
第6章 组织文化与多样性
第7章 跨文化沟通与谈判
第三部分 国际战略管理
第8章 战略制定与实施
第9章 进入战略和组织结构
第10章 管理政治风险、政府关系和联盟
第11章 决策与控制
第四部分 组织行为和人力资源管理
第12章 跨文化激励
第13章 跨文化领导
第14章 跨文化人力资源选择与开发
第五部分 技能培养与测试练习
文化测试
在波哥大的时候
国际可乐联盟
该雇用谁
术语表
参考文献
注释
Book Abstract

《管理教材译丛·国际企业管理:文化、战略与行为(原书第8版)》:
2.3 技术环境和生产的全球转移
技术进步不仅飞速地将整个世界联系起来,同时促进了产品质量的提高、信息收集和研发。技术改进了组织和私人业务,制造、信息处理和运输只是其中的几个例子。随着全球市场的扩张,对即时沟通的需求急剧增长。跨国公司需要将其业务联系在一起,这正随着技术的发展变得越来越容易。技术正“扁平化这个世界”。托马斯·弗里德曼在其《世界是平的》中写道,互联网或万维网的引入、移动技术、开放源代码、工作流程软件分布,这些不仅使得企业和个人能够通过手指活动就能立马获得大量信息,同时也使得整个世界更扁平化。
2.3.1 技术、通信和创新的趋势
微处理器的发明可以说是今天许多技术和计算机进步的基础。24数字系统的诞生使得大功率的计算机可以以很低的成本进行运作。后者又产生了很多突破,如增强的电信系统,我们将在本章后面对这部分内容进行更深层次的探讨。今天,计算机、电话、电视和无线通信公司不断涌现,生产多媒体产品并使得世界各地的产品使用者相互通信。互联网为用户提供了可用来搜索信息的巨大资源。
然而,全球联络并不必然会使这一领域变得平坦。如何整合电信标准已成为在中国的跨国公司所面临的一个挑战。高通公司曾想向中国出售窄带的CDMA技术,但是高通未能说服中国政府它能在中国生产足够的产品。这使得该公司在中国的CDMA生产计划流产,而该技术在美国和其他一些国家却得到了很好的应用。作为替代的是,中国目前作为全球最大的移动网络将主要采用流行于欧洲的GSM技术。25然而,2009年,CDMA在中国获得了立足点。根据市场调查公司Sino-MR发布的统计数据,CDMA手机的销售量在2008年12月期间达到了129万,与上年同期相比增长了33.6%,月环比增长了183%,创了5年来的新高。
另外,开源模型允许免费并合法共享软件和代码,欠发达国家将采用这种模型以获取竞争优势同时使成本最小化。印度就是这样的一个例子,该国正逐渐增加对Linux操作系统的使用来代替全球标准微软。印度喀拉拉邦(Kerala)将2600所高中的软件全部转化成了Linux系统,这将使得用户能够根据自己的需要进行编译。这可能会创造出一代编程高手。2008年,微软发布了梦想火花(Dream Spark),为预计1000多万的合格学生提供的软件赠品。DreamSpark将免费为学生提供最新的微软研发与设计工具,目的是为了激发他们的创新潜力,将他们置于通往学术和事业成功的道路上。这个项目与微软的潜力无限计划是一致的,微软公司在全球的努力是为了给每个人创造持续的社会和经济机会。27更广泛地说,许多盈利性公司和非营利性公司都在积极地工作,目的是为了将低成本的电脑带到发展中国家数以百万计孩子的手中,那些孩子尚未从信息和计算革命中受益。
每个孩子一台笔记本(OLPC)是美国一家非营利性组织的宗旨,该机构成立的目的是为了负责创建发展中国家能够负担得起的可供使用的教育设备。它的使命是“通过给每个孩子提供一台坚固的、低成本的、低功耗的、已连接的笔记本电脑,为世界上最贫穷的孩子创造教育机会,笔记本电脑连接的内容和设计的软件都是为了合作的、快乐的以及自助式的学习”。它目前的重点在于XO-l笔记本电脑的研发、制作和调度,XO-1的继任者,尤其是所谓的X0-3的发布,是被期待已久的非营利的X-O的升级版本,所谓的“百元笔记本”项目在2007年被发起。该组织的领导人是主席尼古拉斯·尼葛洛庞帝和董事长兼首席运营官查尔斯·凯恩。OLPC是一个由超微半导体公司(AMD)、eBay、谷歌、新闻集团、红帽公司以及马维尔等公司成员组织、资助的非营利性组织。截至2010年3月,有200万的免费图书可供OLPC电脑使用。最近,OLPC成立的目的是为了给发展中国家创造世界上最具创意的平板电脑,价格不到100美元。这一新设备的模型部分是来自于马维尔在2010年早期引进的聚焦于教育的Moby平板,马维尔对平板进行了修改以维持低价格(100美元或更少).并且保证这一设备在挑战性的环境条件下能够使用。28全球越来越依赖于数字通信和成像,这可能会带来很大的麻烦。整个世界由大量看不见的网络电缆联系起来,因为这些电缆要么埋在地底下,要么在水中。2006年12月26日,在亚洲海域,海底电缆被石头滑动所破坏,切断了中国台湾地区、中国大陆、韩国、日本和印度之间的电话和网络联络。这么多的国家和地区依赖于这根仅仅10厘米厚的电缆,这给全球联络带来了很大的潜在风险。通过重新设置数字交通,使其通过欧洲到达美国,采用其他网络电缆,使得绝大多数受影响地区的服务在地震发生后的12小时内得到了恢复。29我们已经回顾了技术的主要影响,但是是什么组成了技术的特定维度?技术在其他哪些方面会影响国际管理?这里,我们将探讨目前国际管理所面临的技术环境的一些维度,我们将主要讨论生物技术、电子商务、电信,外包、离岸技术之间的联系。
……

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