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Jingdong book

80/20营销与销售法则: 营销策划 销售和搜索引擎的综合宝典

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80/20营销与销售法则: 营销策划 销售和搜索引擎的综合宝典

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Content Description

80/20法则是每个业务排名第一的组织的原则。如果你是销售和市场营销的从业人员,运用本书中的工具,你可以:减少浪费;在你的业务中找到形的利润中心;广告给超敏感的买家;获得搜索引擎上令人垂涎的位置;从竞争对手中脱颖而出;找出尚未开发的市场,渐进地提高利润,赢得时间和更大的营收潜力。
Author Description

佩里·马歇尔,世界著名的销售增长专家。企业家杂志说“佩里.马歇尔是排名第一的作者和在网络广告领域最受欢迎的顾问。他曾帮助种植科技公司的销售额在四年内从20万美元增长到400万美元,该公司以1800万美元的价格被卖给一家上市公司。 他发表了上千篇销售、市场营销方面的文章。他在美国、加拿大、英国、以色列、澳大利亚和中国香港做演讲和咨询。他咨询的行业超过300个,从计算机硬件和软件到工业设备,从企业融资到体育娱乐行业,都曾接受过他的服务。
Catalogue

第 1 章 80/20 法则是如何发挥作用的?为什么它会发挥作用? 1
第 2 章 “拉响枪栓” 15
第 3 章 你可以做得更好 19
第 4 章 如何利用 80/20 法则寻找客户 23
第 5 章 如何探测出看不见的资金 31
第 6 章 使用动力三角来简化你的生活 42
第 7 章 80/20 转化――既然拉响了枪栓,就更进一步 54
第 8 章 你的个人独特销售主张 64
第 9 章 拆分测试区分了新手和行家 68
第 10 章 扩大范围 75
第 11 章 扩大、多样化然后征服全世界 83
第 12 章 挖掘所有客户的潜力 89
第 13 章 有力的保证 98
第 14 章 80/20=利用自然的力量 106
第 15 章 你想一小时挣 10 美元,还是 1 000 美元、10 000 美元? 112
第 16 章 从事你热爱的工作并如何做到时薪 1 000 美元 120
第 17 章 在招聘与外包中利用 80/20 法则:不要面试,而要海选! 129
第 18 章 如何通过个人助理来赚取每小时 1 000 美元 135
第 19 章 炒掉排名最后的 10% 142
第 20 章 对 80/20 法则的争议因市场两极化而成名 147
第 21 章 花一个下午的时间,用 80/20 法则做一份市场调查 157
第 22 章 千头万绪,现在仅仅需要抓住其中 3~4 个要点 165
第 23 章 RFM:80/20 法则具有三维性,是营利性的市场营销 174
第 24 章 “我的拿铁咖啡太多泡沫了!” 180
后记 幕后故事 199

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Brand Jingdong book
Brand Origin China

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