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Jingdong book

80/20商业法则

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Books Economy Trade and Economic

Jingdong book

80/20商业法则

Name: 80/20商业法则
Brand: Jingdong book
SKU: 3110027141
Price: 42.95 USD
Availability: OutOfStock

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Content Description

2006-2011 英特尔中国研究中心软件工程师，曾翻译《项目管理的敏捷方法》、《企业组织：项目成功在于承担责任》、《领导力开发的50种活动（第1分册）》等书。

Author Description

Catalogue

绪论观察这个不断变幻的世界
寻找少数通用原理
从有序至混沌的进程
一种新的商业格式塔
旧体制有其地位
摆脱过时的思维模式

第1部分生物学法则——经济信息如何推动进步
第1章自然选择进化论
通过选择而运作的宇宙
达尔文主义的起源
自然选择：简单而微妙的理论
自然选择进化论隐含的六条通用法则
达尔文经济入门
自然选择进化论适用于商业的哪些地方
费希尔的自然选择基本定理
经验曲线——解释进化改进
基于时间的竞争
乌拉姆困境——自然选择是否公平
进化以避免失败
总结
行动提示
第2章孟德尔的基因、自私的基因和商业基因
达尔文不能解释的
孟德尔的遗传定律
DNA及其结构
自私的基因
文化基因理论
商业基因理论
商业的新视点
高层管理人员的商业基因学——六条行动准则
总结
行动提示
第3章高斯定律
高斯的差异化生存原理
高斯的竞争排斥原理
共存、统治、双稳性
生态位与麦克阿瑟的林莺
找到独特的生态位
谁能入侵谁
双稳性优于共存
拥有行业成功之钥的危险
差异化是能让你到达独特王国的一套行动
……
第4章进化心理学
第5章解决囚徒困境
第1部分结束笔记

第2部分物理法则——牛顿物理和21世纪的物理
第6章牛顿的运动定律和万有引力定律
第7章相对论
第8章量子力学
第2部分结束笔记

第3部分非线性法则交叉学科
第9章混沌和复杂性
第10章 80/20法则
第11章间断平衡、引爆点和回报递增
第12章悖论
第3部分结束笔记

第4部分结语
力量法则的福音

Book Abstract

《80/20商业法则》：
最后通牒博弈
有一个两人游戏，假设亚历克斯和贾斯丁参加游戏。亚历克斯得到500美元，并且要和贾斯丁分。如果贾斯丁接受分给他的，那么他们都可以留下他们所分到的钱。如果贾斯丁拒绝，那么谁也得不到一分钱。想一想，亚历克斯应该分给贾斯丁多少？
如果从临床医学上来说，亚历克斯和贾斯丁都是理性的人，不让感情掺杂进来，亚历克斯应该分很少的一点钱给贾斯丁，比如说5美元，而自己留下495美元。毕竟，亚历克斯有钱，而贾斯丁只能选择5美元或一分钱也没有。斯波克博士肯定会建议贾斯丁接受。
实际上，在实验中如果发生这种情况，贾斯丁倾向于拒绝这5美元，双方都空手而归。显然，这种不平等的分法冒犯了我们根深蒂固的公平感。所以，贾斯丁看的是他分到的比例，而不是绝对数量。
不仅是这样。在实际中，亚力克斯并没有选择只分一小部分钱给贾斯丁这个理性的方案。到目前为止，实验中最常见的结果是拿到钱的人会分一半的钱即250美元给另一个人。
这种行为是否反映了原始人的食物分享，就像那时的狩猎人要与没有参加狩猎的人分享食物？慷慨和平均主义是否由自然选择固化在我们身上，而进化还没来得及赶上现代条件？
……

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