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Jingdong book

高等学校经济管理英文版教材·经济系列：投资学基础（原书第9版）

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Jingdong book

高等学校经济管理英文版教材·经济系列：投资学基础（原书第9版）

Name: 高等学校经济管理英文版教材·经济系列：投资学基础（原书第9版）
Brand: Jingdong book
SKU: 3101010281
Price: 51.31 USD
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《投资学基础（原书第9版）》阐述详尽，结构清楚，既能简洁明快地反映投资学的基本理论，又能注重理论与实践的结合，反映投资领域（不仅是证券投资）的最新前沿和动态，是一本难得多见的入门类投资学优秀教材。全书减少了投资学中烦琐的数理知识与公式推导，并列举了大量实例，同时采用广大投资者通常可获得的数据，使学生提高了兴趣，更好地理解投资学的基本课程内容。另外，新版较上一版做了许多积极的改进，根据近年来金融市场、投资环境的变化和投资理论的最新进展做了大幅度的内容更新和补充。《投资学基础（原书第9版）》适合高等学院经济学、金融学专业的本科生，也适合对投资学感兴趣的从业人员。

Content Description

《投资学基础（原书第9版）》是财会金融院校的畅销教材，主要讲述了投资环境、普通股投资、固定收益证券投资、衍生证券以及投资组合管理等内容。《投资学基础（原书第9版）》使用尽可能少的数学，并列举了大量实例，采用广大投资者通常可获得的数据，从而令学生感到更加亲切，使学生对投资学基本课程内容产生更大的兴趣和更好的理解。《投资学基础（原书第9版）》作为投资学的入门教材，减少了投资学中烦琐的数理知识与公式推导，但并没有忽视现代投资理论与实践的纷繁性与多样性。《投资学基础（原书第9版）》涉及面广，便于教师根据特定的教学要求有弹性地选择《投资学基础（原书第9版）》的内容。
《投资学基础（原书第9版）》既适用于财会金融专业和相关专业的本科生、研究生，也适用于非财会金融专业学生。

Catalogue

出版说明
导读
前言
术语表
教学建议
第一部分投资过程与金融概念
第1章投资学入门
组合构建与规划
一些初步的定义
风险的来源
多样化与资产配置
有效市场与竞争市场
组合评估
互联网
作者的观点与投资哲学
本书的安排与意图

第2章金融资产的创造
对企业的资金转移
新证券的发行与出售
金融中介的作用
货币市场共同基金与货币市场工具

第3章证券市场
二级市场与做市商的角色
投资于证券的机制
外国证券
规章制度
证券投资者保护公司

第6章风险与组合管理
收入
风险来源
风险衡量
通过分散化降低风险：一个例子
组合理论
资本资产定价模型
Beta系数
套利定价理论
附录6A

第二部分投资公司
第7章投资公司：共同基金
投资公司：起源与术语
共同基金
选择共同基金
共同基金的收益
费用与支出
税收
风险调整后的表现与基准的重要性

第8章封闭式投资公司
封闭式投资公司
单位信托
交易所交易基金(ETF)
资产分配

第三部分普通股投资
第9章普通股估值
公司形式与股东权利
优先认股权
投资者期望收益
股利现值与股利增长率
投资者要求收益率与股票估值
其他的估值技术：将两个比率连接在一起
的比率
有效市场假说
附录9A

第10章投资收益和衡量股市整体
收益
衡量股市表现：整体表现与指数
道琼斯工业平均指数
其他股票总体指数
证券价格与投资者购买力
股票投资收益率
降低价格波动的影响：平均化

第11章股利：过去、现在和将来
现金股利
股票股利
股票分割
联邦所得税、股票股利、股票分割
股利再投资计划
股票回购与清偿
估计股利增长率
附录11A

第四部分固定收益证券投资
第15章债券市场
债券的一般特征
风险
购买债券的程序
各类公司债券
高收益率债券
高收益率投资者获得的回报
退休债务
附录15A

第16章固定收益证券的估值
永久性债券
有到期日的债券
债券价格的波动
收益率
风险和收益率的变动
已实现收益和再投资假设
久期
债券价格的凸度和久期
债券投资组合管理
优先股
附录16A
附录P6B

第五部分衍生品
第19章期权介绍
看涨期权
杠杆
出售期权
看跌期权
看涨看跌期权的价格表现
芝加哥期权期货交易市场
股指期权
汇率和利率期权
权证
优先认购权

第20章期权估值和策略
布莱克一斯科尔斯期权估值
员工认股权和期权估值
看涨一看跌期权平价
对冲比例
附加的期权策略
买入看涨期权和国库券与买八股票一保护性
看跌期权的另外一种形式
附录20A

第21章商品期货和金融期货
商品期货
投资商品期货的机制
杠杠
对冲
商品期货合约的选择
金融和外汇期货
股票指数期货
程序化交易和指数套利
期货的定价
互换

第六部分其他投资
第22章外国证券投资
全球经济
外国投资的特殊考虑事项
汇率的波动
国际收支
通过外汇期货对冲降低风险
外国证券的优势
新兴市场
外国投资公司

第23章非金融资产投资：收藏品、
自然资源和不动产
收益、市场和风险
艺术和其他收藏品
贵金属和自然资源
不动产
对冲基金和私募股权基金
附录A
附录B

Book Abstract

The concept of an efficient financial market has an important and sobering corol-lary. Efficient markets imply that investors （or at least the vast majority of investors）cannot expect on average to beat the market consistently. Of course, that does notmean an individual will never select an asset that does exceedingly well. Individualscan earn large returns on particular assets, as the stockholders of many firms know.Certainly the investor who bought Gold Kist stock on Friday, August 18, 2006, for$12.93 and sold it one trading day later on Monday, August 21, 2006, for $19.02made a large return on that investment. （After trading closed on August 18, it was an-nounced that Pilgrims Pride would buy Gold Kist for $20 per share.） The concept ofefficient markets implies that this investor will not consistently select those individualsecurities that earn abnormally large returns.If investors cannot expect to outperform the market consistently, they also shouldnot consistently underperform the market. （That is, you would not always be the in-vestor who sold Gold Kist just prior to the large increase in its price.） Of course, somesecurities may decline in price and inflict large losses on their owners, but efficientmarkets imply that the individual who constructs a well-diversified portfolio will notalways select the stocks and bonds of firms that fail. If such individuals do exist, theywill soon lose their resources and will no longer be able to participate in the financialmarkets.

Introduction

许多人认为投资很有趣，因为他们可以积极参与决策过程，并看到他们选择的结果。当然，不是所有的投资都是有利可图的，因为你不会总是做出正确的投资决策。但是，在几年时间里，你应该从一个多元化的投资组合赚取正回报。另外，还有源于成功的刺激，或者是后悔股市大涨前没有买进股票、卖出股票后股市大涨的痛苦。捕获大鱼或者大鱼跑了，都能构成一个精彩的故事。
投资当然不是游戏，而是一个严肃的课题，可以对你的未来福利产生重大影响。几乎所有的人都在做投资。即使个人没有选择如AT＆T的股票或联邦政府的EE系列储蓄债券等特定的资产，他们仍然通过参与养老金计划或购买人寿保险进行着投资。这些投资都有共同的特性，即潜在的收益以及必须承受的风险。未来是不确定的，你必须决定你愿意承担多少风险，因为高收益总是与高风险相伴。
你可能发现投资是一项很艰巨的工作，因为你会面临很多专业术语或者必须依靠专业人士。本书的主要目的是通过解释相关术语，阐明可能的选择机会，讨论在评估资产价值和构建投资组合过程中会使用的许多专业知识和技能，使投资看起来并不是那么难。本书并不能告诉你一个创造金融财富的捷径，但是它可以帮助你减少错误的投资决策。
本书使用了大量的例子及案例，投资大众一般都能够获得这些数据。这些信息被认为是准确的，但是，你不应该认为我们提到某个公司及其证券就是要推荐你去购买或出售这些证券。我们选择这些例子只是为了说明特定的知识点，而不是传达对个別投资对象的判断。

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