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Jingdong book

Adobe InDesign中文版从入门到精通（适合CS4、CS5、CS6版本）（第2版）（附DVD-ROM光盘1张）

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Jingdong book

Adobe InDesign中文版从入门到精通（适合CS4、CS5、CS6版本）（第2版）（附DVD-ROM光盘1张）

Name: Adobe InDesign中文版从入门到精通（适合CS4、CS5、CS6版本）（第2版）（附DVD-ROM光盘1张）
Brand: Jingdong book
SKU: 3118010581
Price: 43.09 USD
Availability: OutOfStock

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数码相机广告，绿色环保招贴，糕点简介，保健品宣传页，讲述水果糖的故事，秀自己，相机宣传页，七彩人生（水果养颜美肤秘诀），儿童CD盘封，“至尊天下”房地产广告，休闲时光，国际高尔夫俱乐部，演奏会四折页，手机宣传页内页，移动宣传册内页，女性杂志内页，纸质宣传品，银行宣传单，职业学校宣传单，餐厅宣传单，地产宣传单，三折页化妆品宣传册，动漫周刊报纸版面设计，时尚类报纸版面设计，时尚杂志目录与内页设计，电影杂志内页设计。

Content Description

《Adobe InDesign中文版从入门到精通（适合CS4、CS5、CS6版本）（第2版）》共10章，详细地介绍了InDesign的基本知识、使用方法和操作步骤，并配以大量练习实例。全书由两大主线贯穿，一条主线是软件知识点，包括文本与段落的设置、图形绘制、颜色设置、图像处理、对象的变换与组织、表格的绘制与修饰、页面与长篇文档的创建与编辑，印前和输出设置等内容。另一条主线是常见的商业案例类型，如宣传页设计、报纸及杂志的设计等内容。
《Adobe InDesign中文版从入门到精通（适合CS4、CS5、CS6版本）（第2版）》附有一张DVD多媒体光盘，包括《Adobe InDesign中文版从入门到精通（适合CS4、CS5、CS6版本）（第2版）》所有案例的素材、InDesign源文件及教学视频。
本书适合InDesign的初、中级读者，以及从事版式设计相关工作的设计师阅读。同时，本书也非常适合作为高职、高专的实践课教材。

Catalogue

第1章入门基础
1.1 版式设计概述
1.2 InDesign工作环境简介
1.2.1 启动InDesign CS6
1.2.2 工作区组成
1.3 自定义工作环境
1.3.1 自定义工作区域
1.3.2 自定义菜单与快捷键
1.4 文档窗口管理
1.5 文档基础操作
1.5.1 新建文档
1.5.2 存储文档
1.5.3 打开文档
1.5.4 关闭文档
1.5.5 恢复文档
1.5.6 撤销错误操作
1.6 标尺和参考线
1.6.1 “信息”面板
1.6.2 度量工具
1.6.3 标尺
1.6.4 参考线和智能参考线
1.7 上机实践
1.7.1 实例1：数码相机广告
1.7.2 实例2：绿色环保招贴

第2章文本与段落
2.1 创建文本
2.1.1 创建纯文本框架
2.1.2 创建框架网格
2.1.3 文本框架间的转换
2.1.4 创建路径文本
2.1.5 编辑文本框架
2.1.6 编辑框架网络
2.2 串接文本
2.2.1 创建串接文本
2.2.2 在串接中删除文本框
2.2.3 在串接中插入文本框
2.2.4 取消文本框架串接
2.3 置入文本
2.3.1 置入Microsoft Word文本
2.3.2 置入Microsoft Excel文本
2.4 格式化字符
2.4.1 设置字体
2.4.2 设置字体大小
2.4.3 设置字体缩放比例
2.4.4 设置行距
2.4.5 基线偏移
2.4.6 字符旋转与倾斜
2.4.7 字符前／后挤压间距
2.4.8 拼音
2.4.9 直排内横排
2.4.10 下划线和删除线
2.4.11 字母大写
2.4.12 上标或下标
2.4.13 复合字体
2.4.14 斜变体
2.4.15 着重号
2.4.16 复制字符属性
2.5 格式化段落
2.5.1 段落文本对齐
2.5.2 缩进
2.5.3 段前间距和段后间距
2.5.4 首字下沉
2.5.5 避头尾
2.5.6 标点挤压
2.5.7 段落线
2.5.8 项目符号与编号
2.6 字符样式与段落样式
2.6.1 字符样式的使用
……

第3章绘制图形
第4章颜色
第5章图像处理
第6章变换与组织对象
第7章表格
第8章长篇与动态文档的编排
第9章印前和输出
第10章综合案例的制作

Book Abstract

3.色彩
在宣传册设计的诸要素中，色彩是一个重要的组成部分。它可以制造气氛、烘托主题，强化版面的视觉冲击力，直接引起人们的注意与情感上的反应；另一方面，还可以更为深入地揭示主题与形象的个性特点，强化感知力度，给人留下深刻的印象，在传递信息的同时给，人以美的享受。
宣传册的色彩设计应从整体出发，注重各构成要素之间色彩关系的整体统一，以形成能充分体现主题内容的基本色调；并且还要考虑色彩的明度、色相、纯度各因素的对比与协调关系。设计者对于主体色调的准确把握，可帮助读者形成整体印象，更好地理解主题。
在宣传册设计中，运用商品的象征色、色彩的联想等色彩规律，可增强商品的传达效果。不同种类的商品常以与其相吻合的色彩来表现，如食品、电子产品、化妆品、药品等在用色上有较大的区别；而同一类产品根据其用途、特点还可以再细分。如食品，总的来说大多选用纯度较高、干净的颜色来表现；其中红、橙、黄等暖色能较好的表达色、香、味等感觉，引起人的食欲，故在表现食品方面应用较多；咖啡色常用来表现巧克力或咖啡等一些苦香味的食品；绿色给人新鲜的感觉，常用来表现蔬菜、瓜果；蓝色有清凉感，常用来表现冷冻食品、清爽饮料等。
在运用色彩的过程中既要注意典型的共性表现，也要表达自己的个性。如果所用色彩趋于雷同，就失去了新鲜的视觉>中击力。这就需要在设计时打破各种常规或习惯用色的限制，勇于探索，根据表现的内容或产品特点，设计出新颖、独特的色彩格调。总之，宣传册色彩的设计既要从宣传品的内容和产品的特点出发，有一定的共性，又要在同类设计中标新立异，有独特的个性。这样才能加强识别性和记忆性，达到良好的视觉效果。
4.编排
宣传产品的编排设计也遵循各种编排方法、规律，但需要注意的是，宣传册的形式、开本变化较多，设计时应根据不同的情况区别对待。
页码较少、面积较小的宣传册，在设计时应使版面特征醒目；色彩及形象要明确突出：版面设计要素中；主要文字可适当大一些。
页码较多的宣传册，由于要表现的内容较多，为了实现统一，整体的感觉，在编排上要注意网格结构的运用；要强调节奏的变化关系，保留一定量的空白；色彩之间的关系应保持整体的协调统一。
……

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Jingdong book

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