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Jingdong book

移动终端决胜之道： APP视觉设计艺术

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Jingdong book

移动终端决胜之道： APP视觉设计艺术

Name: 移动终端决胜之道： APP视觉设计艺术
Brand: Jingdong book
SKU: 3108007491
Price: 48.74 USD
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中国互联网发展了15年，无数产品出现和淘汰，特别是这两年，从PC互联网到移动互联网，用户的行为方式和产品换代速度超过了很多人的预计。随着移动时代的到来，用户越来越喜欢清晰、简单、自然、好的的设计和产品。用户体验，是现在整个互联网的“命脉”。

《移动终端决胜之道： APP视觉设计艺术》作者团队积累了很多APP用户体验设计的思考和方法，让读者真正地了解成功APP背后每一个界面细节设计的原理和思路，帮助大家在实际工作中更加完美地设计出符合用户体验的优秀APP。希望本书对大家有很多的启发和帮助，让我们一起来探索这场移动UI视觉的设计革命！

海报：

Content Description

移动互联网给人们的生活带去了无限的便利，这一通信科技技术的快速发展使得“移动UI”成为了如今这个时代不容忽视的关键词之一，越来越多的设计师们也加入到移动UI的设计行列，《移动终端决胜之道：APP视觉设计艺术》便选取了其中的一个环节——移动UI的视觉设计，帮助读者了解移动UI视觉设计的设计理念与一些需要遵循的法则，以便开阔读者的设计思路与想法。

《移动终端决胜之道：APP视觉设计艺术》共分为5个章节，我们又可以将其分为两大部分，第一部分为第1章节与第2章，相当于全书的基础部分，以统筹与概括提炼的方式，对移动UI的大环境、相关的思维模式理论以及设计时需要把握的关键点进行了大致讲解，读者通过阅读后能够在脑海中形成一定的知识体系，理解什么是移动UI的视觉设计并认识到设计时的关键点。第二部分则为第3、4、5章，在这三个章节中则为基础部分的扩展，结合详细的移动UI视觉设计案例，使读者能对一些设计方法与理论得到更加具体与直观的理解，以便运用到日后的设计之中。

对应相关的设计理论知识，《移动终端决胜之道：APP视觉设计艺术》列举了大量移动UI的设计案例，并结合理论通过分析案例对错与比较的方式，让读者能更为直观且具体地理解理论所阐释的关键所在。读者不仅可以通过案例获取更多的设计灵感，也能通过对理论知识的了解进一步武装自己的设计思维，这也是编者希望通过本书所达到的目的。

Author Description

Sunl视觉设计，由一支优秀的用户体验设计师与平面图形图像设计师队伍组成，本书作者团队积累了很多APP用户体验设计的思考和方法，参加过多个商业项目的设计工作，熟悉行业规范、了解客户需求，拥有较高的设计水平，积累了丰富的制作经验、为专业进阶读者指出了技术进阶的明路；此外，他们拥有多年教育培训的经验，因此十分了解初学读者的心理需求，从而研究出了一套行之有效的教学方法，让读者能够真正地了解成功APP背后每一个界面细节设计的原理和思路，帮助大家在实际工作中更加完美地设计出最符合用户体验的优秀APP，激发读者的灵感、迸发发创意火花，达到事半功倍的效果。

Catalogue

第1章移动互联网产品在变化

1．1 信息时代与产物

1．1．1 时代在变化

1．1．2 初识移动UI

1．2 层级化与理性思维

1．2．1 移动UI 与层级化

1．2．2 移动UI 与理性思维

1．2．3 层级化与理性思维和用户界面之间的关系

1．3 移动互联网产品的UI 设计也被艺术化？

1．3．1 用户的界面被“简化”了吗

1．3．2 透过艺术浅观移动UI“简化”的设计思维

第2章数据时代的用户体验

2．1 认识移动UI 的用户与界面

2．1．1 移动UI 用户研究也有“4W”原则

2．1．2 交互设计与界面

2．1．3 用户与界面的概念归纳

2．2 用户体验与人机交互

2．2．1 新兴学科――用户体验设计

2．2．2 人机交互中的用户体验

2．2．3 用户体验与移动UI 视觉设计的关系

2．3 移动UI 视觉设计也被视觉传达设计化？

2．3．1 用户界面也需要视觉传达的设计与布局

2．3．2 移动UI 视觉设计与视觉传达设计的关系

2．4 移动UI 视觉设计中的思维模式

2．4．1 “傻瓜”应用是属于大众的

2．4．2 “傻瓜”应用为什么会大众化

第3章格式塔中的视觉经验

3．1 观察结构与经验习惯

3．1．1 视觉经验与惯性体验

3．1．2 初识格式塔理论

3．2 格式塔理论与移动UI 视觉设计

3．2．1 格式塔理论：接近性

3．2．2 格式塔理论：相似性

3．2．3 格式塔理论：连续性

3．2．4 格式塔理论：封闭性

3．2．5 格式塔理论：简化对称性

3．2．6 格式塔理论：主体与背景

3．2．7 格式塔理论：共同命运

3．3 综合运用格式塔理论

3．3．1 对于格式塔理论的总结

3．3．2 将格式塔理论综合用于移动UI 视觉设计之中

第4章视觉优化的过程

4．1 感知与视觉结构

4．1．1 经验与感知

4．1．2 环境与感知

4．1．3 目标与感知

4．1．4 结构化与感知

4．2 阅读障碍的产生

4．2．1 阅读的方式

4．2．2 别让信息设计影响阅读

4．3 视力的局限性

4．3．1 中央凹与边界视线

4．3．2 兼顾视力局限的界面信息传达

4．4 色觉与视觉

4．4．1 色觉与色觉现象

4．4．2 移动UI 视觉设计中的用色准则

第5章可操控性体验

5．1 触控式交互体验

5．1．1 人机工程学与触屏时代

5．1．2 触屏时代与界面布局

5．1．3 移动UI 视觉设计的人机工程学

5．2 注意力、记忆力、思考力与可操控性

5．2．1 短期记忆与长期记忆

5．2．2 可操控性设计的六事项

5．3 尺寸与触感体验

5．3．1 符合体验的移动设备尺寸探究

5．3．2 需要了解的设计尺寸相关知识

Introduction

可以说，如今我们已经进入了一个信息时代。在这个时代中，移动互联网成为了这个时代的关键词，移动产品成为了这个时代的必需品，也因此移动UI设计等新兴的设计门类逐渐浮出水面。对于许多人而言，移动UI也许仍是个新鲜的词汇，然而对于设计界而言，它就像是一片设计的蓝海，等着人们去开发与探险，而如今也有越来越多的人加入到这个队伍之中。这场视觉革命还在继续，正因如此便出现了现在所看到的这本与移动UI视觉相关的书籍。

《移动终端决胜之道：APP视觉设计艺术》编者在对移动UI的背景、移动UI视觉设计的关系等基础概念和设计思想以及理论进行大致的说明后，再结合具体的移动UI设计案例对理论进行了更为直观的展示。让读者不仅了解了理论，也能将其运用在实际的设计之中。

《移动终端决胜之道：APP视觉设计艺术》共分为5个章节。首先，在本书的第1章中，以如今这个信息时代为背景出发点，告知读者什么是移动UI设计，以明确本书的创作方向。除此之外还介绍了与移动UI设计相关的基础理论与思维方式，并试图探讨移动UI视觉设计的现状，使读者能从中获取一些设计的线索。第2章则在第1章的基础上，丰富了移动UI视觉设计的基础理论，并加入“用户体验”的概念，使读者了解到进行移动UI视觉设计时，需要把握的核心点。第3章则以心理学家提出的格式塔理论为主线，讲解了用户的视觉经验与设计的关系，并结合案例的分析来告知读者什么样的设计能够兼顾用户所形成的一些视觉经验，并能使所设计的界面在视觉上带给用户更好的体验与享受。第4章进一步以“用户的视觉”为研究对象，试图从用户所表现出的某些生理现象去分析与总结移动UI视觉设计的准则与注意事项。移动UI视觉设计除了需要让界面信息更为清晰与流畅地展现在用户面前以外，也不能忽视用户的可操控性，所设计的视觉界面元素尺寸过小，很可能使用户忽略该元素或者根本无法点击到该元素，因此在本书的第5章中，便从操控性的角度出发，讲解了什么样的界面设计不仅美观，同时也有良好的用户操作体验。

《移动终端决胜之道：APP视觉设计艺术》采用了图文并茂的编排方法，并通过穿插图表式的说明方法，使读者能够更加轻松地理解并运用理论知识，在每章的开头会提出与该章相关的问题，与读者产生互动，让读者在阅读知识的同时产生主动思考的能力。除此之外，各章节的开头也会设置相应的学习目标，既是对章节的简要概括，也让读者能了解到该章节的叙述重点，以此来辅助全章的阅读。

总之，《移动终端决胜之道：APP视觉设计艺术》以总分的形式，以理论引出案例、案例带动理论理解的方式，对移动UI的视觉设计进行了较为详细的阐释与说明，旨在使读者能从中获取一些设计的思路与灵感。本书由“Sunl视觉设计”团队编写，参加编写工作的有周文卿、罗洁、陈慧娟、陈宗会、李江、李德华、徐文彬、朱淑容、刘琼、徐洪、赵冉、陈建平、李杰臣、马涛、秦加林。最后，由于编者水平有限，在编写本书的过程中难免会存在疏漏之处，恳请广大读者批评指正，欢迎提出宝贵意见。

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