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Jingdong book

高等院校“十一五”精品规划教材：电子商务基础与应用

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Jingdong book

高等院校“十一五”精品规划教材：电子商务基础与应用

Name: 高等院校“十一五”精品规划教材：电子商务基础与应用
Brand: Jingdong book
SKU: 3101000111
Price: 24.05 USD
Availability: OutOfStock

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Content Description

本书是根据教育部对高职高专人才培养目标和电子商务行业职业岗位群的任职要求，参照国家劳动和社会保障部对国家电子商务师职业资格标准编写的一本体现“工学结合”、突出学生职业能力培养的实践性教材。
本书编写力求突破原有电子商务教材的形式，设计了以电子商务岗位相匹配的工作任务为教学核心内容，系统、全面地介绍电子商务的基本知识与基本技能；以国家助理电子商务师考试系统（电子商务师实验室）和淘宝网为主要实践平台，强化学生电子商务技术应用、企业网上贸易、个人网上创业、网络营销等基本技能的训练。全书共分为9个模块，分别是：电子商务认知、电子商务技术平台应用、个人电子商务应用、企业电子商务应用、网络营销实务、网上支付运用、电子商务物流活动分析、电子商务安全与防范、网上创业等。本书每模块后面都附有拓宽学生能力训练的课外实训任务、复习与实践练习题。全书层次分明，结构合理、内容丰富，取材得当、由浅入深，语言流畅，在介绍理论知识的同时，结合工作任务的训练，真正体现了“教、学、做”为一体的教学理念。
本书可作为高职高专电子商务专业及相关专业的教材，也可作为各类电子商务知识培训教材。

Catalogue

前言
模块一电子商务认知
任务一认识电子商务
任务二企业电子商务赢利模式分析
任务三用SWOT分析企业业务活动中的电子商务应用
模块二电子商务技术平台应用
任务一认识国际互联网
任务二互联网服务的应用
模块三个人电子商务应用
任务一 BtoC业务
任务二 CtoC业务
模块四企业电子商务应用
任务一企业BtoB网上贸易
任务二 EDI商务
模块五网络营销实务
任务一网络营销与传统营销的分析
任务二市场调查问卷设计
任务三网络信息收集与发布
任务四商情分析报告的撰写
模块六网上支付运用
任务一网上常用支付工具的使用
任务二网上银行的应用
模块七电子商务物流活动分析
任务一企业物流活动的分析
任务二物流模式的选择
模块八电子商务安全与防范
任务一网络安全隐患分析与防范
任务二电子商务信息安全技术分析
任务三 CA证书的申请与使用
模块九网上创业
任务一阿里巴巴Bt0C业务
任务二淘宝网开店
参考文献

Book Abstract

模块一电子商务认知
任务一认识电子商务
二、相关知识
1.什么是传统商务
传统商务起源于史前，当我们的祖先开始对日常活动进行分工时，商业活动就开始了。每个家庭不再像以前那样既要种植谷物，又要打猎和制造工具。每个家庭专心于某一项活动，然后用他们的产品换取所需之物。例如，制造工具家庭可以和种植谷物家庭互换产品。在这些原始的活动中，无形的服务也开始了买卖，例如，巫医通过巫术或求神换取食品或工具。最终，货币的出现取代了易货贸易，交易活动变得更容易了。然而，贸易的基本原理并没有变化。所以，商务或商务活动就是至少有两方参与的有价物品或服务的协商交换过程，它包括买卖各方为完成交易所进行的各种活动。
企业的商务活动不仅是采购与销售，还包括很多其他活动，例如：产品的卖主需要了解顾客的需要向潜在顾客促销产品，接收订单，支付产品，开具票据，接受付款，向顾客提供售后服务等。

Introduction

网络时代给我们的工作和生活带来了前所未有的改变。数字化和信息化的生存模式以及工业生产革命，使整个世界的经济面临新的机遇和挑战。电子商务作为全球经济发展的最终趋势，已成为21世纪贸易活动的基本形态。在这种背景下电子商务人才的培养已成为时代的要求。目前，许多高职院校都开设了电子商务专业，而电子商务基础是学生学习电子商务基本知识和基本技能的重要途径。基于这种情觇，编写一本反映时代特色、适合高职教学或现代技能型电子商务人员学习的教材显得极为重要。
本书力求突破原有教材的形式，在有限的时间内将电子商务基础与应用的基本知识与基本技能传授给学生，实现电子商务专业课程与国家助理电子商务师职业资格证书的融通，是我们编委多次探讨的问题。编委们在研究了国外优秀职业教育教材及教学方法的同时，结合我国职业教育目前提倡的“工学结合”、“双证融通”的教育教学模式和有关企业专家的建议，编写了本书。与其他电子商务基础教材相比，本书具有项目导向、任务明确、强调应用、强调理论与实践教学一体、便于学习与实践等的特点。书中主要结构如下：
学习目标：每一模块的学习目标，主要为读者提供一个学习的知识与能力要求，提示读者本模块需要掌握的主要理论知识与技能。
能力标准：是对学习目标的细分，主要为具体的工作任务能力要求与知识要求。
关键概念：每一模块要求掌握的主要概念及其重要性。
案例学习与分析：每模块开始的案例学习，主要是为读者提出一个实际要解决的问题、一个思考。相关知识：主要包括相关的理论知识讲解，根据模块内容的需求及便于读者的理解，部分模块内容中穿插了小资料。任务与训练：根据模块中的能力要求，结合国家劳动和社会保障部中国就业培训技术指导中心对国家助理电子商务师的能力需求，设计了具体的任务（课堂教学使用的实训任务），用于训练读者的基本能力，每一任务都设有具体任务内容、思考、步骤及任务训练结果与教师评价。拓展训练：根据模块中的能力要求，设计的用于学生课外单独操作的实训任务。复习与思考：主要为每一模块的理论题。

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