{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}
free FREE

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

{{email ? __('Got it!') : __('Restock Alert')}}

We will notify you by email when the item back in stock.

Cancel
Yami

Jingdong book

电子商务

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

电子商务

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}
Ends in
{{ itemCurrency }}{{ item.valid_price }}
{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}
{{ itemDiscount }}
{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}
{{ itemCurrency }}{{ item.valid_price }}
Sale ends in
Sale will starts after Sale ends in
{{ getSeckillDesc(item.seckill_data) }}
{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details
Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.
Sold Out

Details

Full product details
Content Description

《电子商务》是一部全面反映电子商务发展、电商模式及其技术、安全、信任、营销、服务等方面的专著,反映了电子商务在世界领域的最新发展,富有时代性气息。全书共分四个部分,分别论述了电子商务的概念和发展过程,电子商务的技术基础和体系结构,电子商务发展的商业概念和社会法律问题,以及电子商务的实践。《电子商务》抓住了电子商务的本质和模式,非常适合作为电子商务、信息管理与信息系统及工商管理等专业的研究生教材,也是信息技术人员和电子商务企业管理人员的必读之物。
Comments

★21世纪的经济亮点毫无疑问是电子两务,有人将它掀起的改革媲美于第一次工业革命。的确,电子商务已经成为我们生活的一部分,在给予我们虚拟体验和生命自由度的同时,也迅速占领我们的头脑,创造出一个不同寻常的社会商业结构。本书堪称是电子商务的“时间简史”,帮助我们快速建立全新的互联网思维。
——国务院参事著名税务学家 刘桓

★电子商务的飞速发展,重新定义了商业和社会。而智能手机、平板电脑等移动设备的发展,更是开启了全新的商业模式时代。这些变化,究竟会对经济和社会带来怎样的影响?读完本书,相信你会获得满意的答案。
——JD集团税务与资金副总裁 蔡磊

★本书以独特的视角,让大家清晰地了解到电子商务的专业知识。本书构思体系完整,细分为很多部分,让大家能从各个角度洞悉新兴行业的崛起和飞速发展。
——中国电子商务联盟副秘书长 韩啸

★电子商务极大提升了商务的效率,在深刻改变社会文化及日常生活的同时,也正在重望当前所有企业的经营模式和商业模型。本书高屋建瓴、逻辑严密、案例翔实,体系性地解构电子商务有助于协助企业在电子商务时代做好顶层设计,并选择适合的商业策略。
——国家跨境贸易电子商务试点高级顾问 马科

★在过去的十多年中,我们明显看到,电子商务已经彻底改变了我们的生活方式,成为了席卷全球的浪潮。这种现代互联网商务模式有着怎样的技术优势和交易手段?为何有着如此大的魔力?这是我们迫切需要了解的。
——易观国际集团高级副总裁 刘怡

★这是一本电子商务的敲门砖!阅读此书,就像打开了一扇通往电子商务殿堂的大门。书中的用词浅显但不失专业性,书中的观点新颖有见地,实用有价值,深刻有层次,以生活为抓手,切实丰富我们的电子商务知识,强力推荐,值得一读!
——GM在线营销副总裁 黄向平
Catalogue

第一部分 电子商务介绍
第1章 变革刚刚开始
1.1 电子商务:变革刚刚开始
1.2 电子商务:简史
1.3 理解电子商务:组织主题
1.4 案例研究
1.5 复习
第2章 电子商务商业模式和概念
2.1 电子商业模式
2.2 主要的商家到消费者(B2C)商业模式
2.3 各大企业对企业(B2B)的电子商务
2.4 电子商务的推动者
2.5 网络和网页是如何改变商业的:策略、架构和进程
2.6 案例研究
2.7 复习

第二部分 电子商务的技术框架
第3章 电子商务的基石:互联网、网页和移动平台
3.1 网络:技术的背景
3.2 今天的互联网
3.3 互联网未来的基础设备
3.4 网页
3.5 互联网和网页:功能和服务
3.6 移动应用软件:下一个热门
3.7 案例研究
3.8 复习
第4章 建立一个电子商务实体:网站、移动站点和应用
4.1 假想你的电子商务平台
4.2 建立一家电子商务网站:系统方法
4.3 对硬件和软件的选择
4.4 其他电子商务站点工具
4.5 建设移动网站和开发移动应用
4.6 案例研究
4.1 复习
第5章 电子商务的安全性和支付系统
5.1 电子商务安全环境
5.2 电子商务中的安全威胁
5.3 信息技术的解决方法
5.4 电子商务支付系统
5.5 电子记账和支付系统
5.6 案例研究
5.7 复习

第三部分 商业概念和社会问题
第6章 电子商务市场与广告概念
6.1 在线消费者:互联网受众和消费者行为
6.2 数字商业营销及广告策略和工具
6.3 理解网上营销传播的成本和收益
6.4 案例研究
6.5 复习
第7章 电子商务领域内的道德、社会、政治问题
7.1 理解电子商务引起的道德、社会和政治问题
7.2 隐私权和知情权
7.3 知识产权
7.4 治理
7.5 公共安全与福利
7.6 案例研究
7.7 复习

第四部分 电子商务实践
第8章 网上零售与服务
8.1 网上零售
8.2 网络零售商业模式
8.3 在线服务
8.4 在线金融服务
8.5 网上旅行服务
8.6 在线求职服务
8.7 案例研究
8.8 复习
第9章 在线内容和媒体
9.1 在线内容
9.2 在线出版产业
9.3 在线娱乐产业
9.4 案例研究
9.5 复习
第10章 社交网络、竞拍和门户
10.1 社交网络和在线社区
10.2 在线竞拍
10.3 电子商务门户
10.4 案例研究
10.5 复习
第11章 B2B电子商务:供应链管理和协同商务
11.1 B2B电子商务和供应链管理
11.2 网络市集
11.3 私有产业网络
11.4 案例研究
11.5 复习
Book Abstract

《电子商务》:
这些原理中没有一条是绝对指南,它们中总能找到例外和逻辑错误。虽说如此,但是不能轻易通过这些指引的行动值得更多的关注和谨慎,因为作出实际的不道德行为会对你和你的公司产生巨大的伤害。
现在既然你已经对基本的道德原理概念有了一定的理解,让我们更进一步了解在电子商务中,道德、社会和政治争论的主要形式。
7.2隐私权和知情权
隐私权是一种个人独处的道德权利,使其免于受到其他个人、组织,甚至是国家的监视和干预。隐私权是支撑自由的桥梁。没有要求独立思考、写作、计划和联想的隐私权,没有畏惧,社会和政治的自由将被削弱,或者被摧毁。知情权是隐私权的子集。信息隐私的权利包括两方面,声明某些信息不能够被政府和商业公司收集,以及个人对收集的关于他们自己的信息如何使用的控制权。个人对其信息的控制权是隐私权概念的核心。
正当程序在定义隐私权中扮演着重要角色。有记载保存的关于正当程序的最好声明是在20世纪70年代初所发展的,由公平信息惯例主义提出的,并且在20世纪90年代末扩展到了互联网隐私争论上(将在这一节的后一部分描述)。
由互联网所带来的个人隐私威胁共有两种。第一种威胁来源于私营部门,它关注有多少个人信息被商业网站收集和它们将如何利用这些信息;第二种威胁来源于公共部门,关注的是有多少个人信息被联邦、州和当地政府部门收集以及它们如何利用这些信息。尽管这些威胁能进行概念上的区分,但是在实践中它们是相互联系的,联邦政府越来越依赖互联网公司来为其提供某个具体个人或公司的情报,由搜索引擎公司和其他公司(如亚马逊)所持有的上网记录受到了政府机构的强烈吹捧。
现在,关于隐私权的公共讨论已经从追踪个人使用互联网或社交网站时的行为扩大到通过智能手机追踪当地人使用移动设备带来的影响,以及收集他们的个人信息,包括他们所访问的位置。窃听用户信息的智能手机应用程序已经引起了一致关注。个人追踪技术如手机摄像头、安装了GPS定位的永远在线的智能手机的普及,以及强大的存储和分析能力导致了数据洪流及“大数据”向市场营销和执法领域大量涌人。私人和政府调查发现,苹果公司和谷歌都在收集个人位置信息,并有可能将这些信息与市场营销者和政府代理人进行共享。手机运营商每年接到过百万的来自执法机构的数据调用请求。
大体来说,互联网为公司和政府机构提供了一个史无前例的理想环境,来大规模入侵上百万用户的个人隐私信息。与电子商务和隐私相关的主要道德问题包括以下几点:在何种情况下我们应该收集他人信息?什么是通过不显眼的监视、在线跟踪程序、市场调查研究或其他手段合法闯入他人生活?当网站收集用户信息的时候用户是否有权利被告知?与电子商务和隐私相关的社会问题主要聚焦于“隐私期待”、隐私规范以及公众态度的发展,在那种生活领域中,我们应该向社会所鼓励的人那样思考他们处于“隐私领地”,而不是人云亦云。与电子商务和隐私相关的主要政治问题关注如何治理个人和记录人之间的关系,公共和私人组织应该如何——他们也许会留恋个人信息自由流通所带来的综合好处——被约束,如果可以,在接下来的章节中,我们先来看一下对隐私构成威胁的电子商务公司的各项实践行为。
……

Specifications

Brand Jingdong book
Brand Origin China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use
Add to favorites
{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}
{{__("Buy Directly")}} {{ itemCurrency }}{{ item.directly_price }}
Quantity
{{ quantity }}
{{ instockMsg }}
{{ limitText }}
{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}
Sold by JD@CHINA
Ship to
{{ __("Ship to United States only") }}
Free shipping over 69
Genuine guarantee

Added to Cart

Keep Shopping

More to Consider

{{ item.brand_name }}

{{ item.item_name }}

{{ item.currency }}{{ item.market_price }}

{{ item.currency }}{{ item.unit_price }}

{{ item.currency }}{{ item.unit_price }}

Coupons

{{ coupon.coupon_name_new | formatCurrency }}
Clip Clipped Over
{{ getCouponDescStr(coupon) }}
{{ coupon.use_time_desc }}
Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

All rights reserved by Yami.

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Yami

Download the Yami App

Back Top

Recommended for You

About the brand

Jingdong book

为您推荐

Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review
{{ totalRating }} Write a review
  • {{i}} star

    {{i}} stars

    {{ parseInt(commentRatingList[i]) }}%

Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}
Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Review

Yami Yami

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

{{ commentDetails.content }}

Yami
Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ commentDetails.likes_count }} {{ commentDetails.likes_count }} {{ commentDetails.reply_count }} {{commentDetails.in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}

Yami Yami

{{ showTranslate(reply) }}Show Less

{{ strLimit(reply,800) }}Show more

Show Original

{{ reply.reply_content }}

{{ formatTime(reply.reply_in_dtm) }}

{{ reply.reply_likes_count }} {{ reply.reply_likes_count }} {{ reply.reply_reply_count }} {{reply.reply_in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Cancel

That’s all the comments so far!

Write a review
How would you rate this item?

Please add your comment.

  • A nice nickname will make your comments more popular!
  • The nickname in your account will be changed to the same as here.
Thanks for your review
Our community rely on great reviews like yours to find the best of Asia.

Report

If you find this content inappropriate and think it should be removed from the Yami.com site, let us know please.

Cancel

Are you sure to delete your review?

Cancel

You’ve Recently Viewed

About the brand

Jingdong book