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西方工商管理精品教材:战略管理·制定、执行及动态环境控制

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西方工商管理精品教材:战略管理·制定、执行及动态环境控制

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Editer Recommend

本书具有以下明显特色,以区别于传统书籍:
管理实践。本书尽可能把内容整合,并运用一种简单的写作风格以便使学生形成对主题领域的清晰画面。本书的基调简单且乘法。真实世界的事例有助于学生了解理论如何与实践联系,并增加相关分析。
国际方面。国际与合理化内容包含在不同章节中,另单独一章来讲解国际环境的战略管理。
当代焦点。流行概念包括全面质量管理、道德规范、社会责任、公司治理、重构、全球化、国际战略等。常在本书中使用并表明与战略管理的关系。
内容组织。每一章都会呈现主题领域的整体框架,例如评估环境、国际战略、实施、企业文化与总经理。随后的部分分析在这一范围内战略管理的影响,提出政策含意,并且考虑到管理手段与机制。本书适合于学术界、商业从业者和学生使用。
Content Description

本书第1章是对战略管理的广泛概述。第2章始于战略管理过程,并讨论其特点。第3章详细研究了影响战略计划和带给组织准确及时信息重要性的内外部压力。对组织与环境压力进行评估,对公司、事业与职能进行战略发展与应用,这是第4章与第5章的主题。第6章的是管理战略是作为应用于在全球环境中运行的组织。第7章与第8章提供给学生实施正式战略的框架,讨论了成功实施的结构、文化与领导需求。第9章讨论了评估与控制过程。第10章讨论了非盈利组织的战略管理。
本书是在校工商管理专业大学生的一本重要教科书。它帮助学生整合并提高在企业不同职能领域的知识。本书会帮助学生学习战略管理实践中所应用的不同分析工具,提供企业组织所面对的众多挑战的答案。
这些挑战是:
(1)国内及国际市场的竞争.
(2)员工和组织正在变化的性质,
(3)技术与信息系统的进步使市场由工业型转换为知识社会。
本书具有以下明显特色,以区别于传统书籍:
管理实践。本书尽可能把内容整合。并运用一种简单的写作风格以便使学生形成对主题领域的清晰画面。本书的基调简单且简洁。真实世界的事例有助于学生了解理论如何与实践联系,并增加相关分析。
国际方面。国际与全球化内容包含在不同章节中,另单独一章来讲解国际环境的战略管理。
当代焦点。流行概念包括全面质量管理、道德规范、社会责任、公司治理、重构、全球化、国际战略等,常在本书中使用并表明与战略管理的关系。
Author Description

Abbass F.Alkhafaji,PhD,是Pennsylvania的Slippery Rock大学管理学教授。他也在Unitcd Arab Emirates的Sharjah大学授课。Alkhafaji博士讲授课程范围特别强调战略与国际管理。他写过关于战略管理、公司治理和国际管理方面的许多书与文章,并为此研究获得了许多奖项。他也在美国和国外举办研讨会。Alkhafaji博士也是International A—cademy of Business Disciplines(IABD)的创始人和执行副主席。
Catalogue

序言/1
关于作者/1
致谢/1
第l部分:战略管理框架/1
第1章 战略管理介绍/3
战略管理研究的重要性/3
战略管理和商业政策的发展历程/4
开设商业政策课程的目的/5
商业政策/7
战略计划/10
战略管理/16
社会道德和民族伦理责任/22
公司管理和战略/23
复习题/24
第2章 战略制定/29
导言/29
谁是组织的战略家/32
环境扫描/33
战略制定/36
战略实施/47
评价与控制/48
决策/48
复习题/49
第3章 环境评估/53
导言/53
动态环境/54
内部环境/55
外部环境/61
环境扫描/71
复习题/76
附录:财务比率分析的应用/77
第4章 公司战略/85
导言/85
公司战略选择/86
公司战略分析/90
多战略业务单元企业战略/96
评估公司战略:在业务组合矩阵之外/100
复习题/104
第5章 事业和职能战略/107
导言/107
事业战略选择/107
制定事业战略/108
竞争战略与保健行业/116
职能战略选择/117
战略类型/122
结论/122
复习题/123
第6章 国际环境中的战略管理/127
导言/127
全球化趋势/128
国际化优势/129
国际化战略管理/133
进入国外市场/144
多国挑战/150
如何进行全球性竞争/152
英国竞争力/153
未来组织/154
复习题/155
第7章 企业组织结构与企业战略实施/161
导言/161
战略实施/161
企业战略实施过程中总经理的角色/167
战略制定与战略实施中的问题/169
战略变革分析/172
建立一个有能力的组织/175
与战略目标相匹配的资源配置/177
为战略计划而建立广泛的组织义务/179
结论/181
复习题/181
第8章 企业文化、总经理和企业战略实施/183
导言/183
安装内部管理支持系统/185
施行战略领导/188
实现领导作用/190
结论/191
复习题/191
第9章 控制职能/193
导言/193
战略和控制层次/195
组织控制/196
财务测量方法/197
报告系统/201
信息系统/202
控制工具/204
国际控制/209
结论/210
复习题/21 1
第10章 盈利与非盈利组织的战略管理/213
导言/213
非盈利组织的演变/213
什么是非盈利组织/214
宗旨/216
战略目标/218
精制战略/220
多个主要任务组织的战略/222
管理风格/223
非盈利组织的战略决策/224
非盈利组织的评价与控制/224
在NFP部门中的战略实施/226
在盈利和非盈利组织中董事会角色/227
结论/229
复习题/231
第2部分:案例分析/233
案例1 Ben&Jerry’S/235
案例2 Blockbuster/237
案例3 Tootsie Roll Industries.Inc/239
案例4 西南航空公司/241
案例5 Airborne Express/243
案例6 Snapple/245
案例7 百事可乐公司/247
案例8 Pillsbury/249
案例9 Hershey食品公司/251
案例10 H.J.Heinz/253
案例11 Gap联合公司/255
案例12 Intimate Brands联合公司/257
案例13 耐克/259
案例14 Rite Aid/261
案例15 Circuit City Stores.Inc/263
案例16 Gillette/265
案例17 Harley--Davidson/267
案例18 Home Depot/269
案例19 Lincoln Electric/271
案例20 摩托罗拉联合公司/273
案例21 微软/275
Book Abstract

战略管理和商业政策的发展历程
商业政策研究是一门相对较新的课程,在美国早期的商学院里可以追溯
到它的根源。1911年,哈佛大学开始开设类似于商业政策的课程,到1920年
,开始要求二年级的学生学习这门课程。哈佛大学希望在实践中演示商业内
部功能和学科内部功能是如何紧密联系的。了解优秀的管理者是如何认识和
管理这些相互关系,使工作有效地进行。
1959年,福德基金会和卡内基公司设立基金而进行的研究表明:商业学
校课程设置中开设的各种各样的科目和课程内容,导致了学生只能孤立地理
解问题。研究表明,当呈现在学生面前的问题要求学生把所学的科目内容融
合为一体的时候,他们很难运用单个的课程内容把商业作为整个实体进行研
究。面对这项研究结果,美国商业学院立法机构(AACSB)开办商业政策课程
,并作为一门基础课程,为商业学院提供一个重要的、持久的地位。随后,
商业政策领域经过不断地发展和更新,今天的商业政策课程内容已经发展成
为战略管理研究。‘这一新的领域为其他的商业科目的发展,诸如管理学、
营销学、会计学和金融学以及其他的学科做出了贡献。
根据格留考夫、考夫曼和沃莱克的研究,战略计划和战略管理经历了四
个连续的发展阶段。公司外部环境的不断变化和复杂性,最有可能导致这些
阶段的形成。第一阶段包括规划公司的年度预算,也称作金融计划。在这个
阶段,公司收集内部的信息,如今年的销售和下一年的预期,同时也收集关
于人事、生产能力、原材料和其他相关事物的信息。
计划除了包含一个较长的周期以外,一般为3—5年。第二阶段与第一阶
段基本相似。这种类型的计划被称作基于预测的计划。这一阶段包括从组织
外部收集信息,但其收集信息的范围是有限的。
计划的第三个阶段,称作外部导向计划或者战略计划,主要是在顾问的
帮助下,由高层管理人员来规划。在这一阶段,公司收集外部环境以及关于
竞争市场变化的信息。这一阶段的主要标准是组织管理严密的计划方法。这
种类型的计划并不过分关注执行过程,执行过程留给低一级的管理者和雇员
去讨论。长期预测是第三个阶段的特征,一般持续5年或更长时间。
最后一个阶段是战略管理方法,要求所有的管理人员和重要的雇员都参
加,并形成一个战略计划顺序来获得公司的各种目标。在这个阶段,要对公
司外部环境进行全面分析,以保证计划的顺利实施。
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