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Jingdong book

商业伦理学管理方法

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Jingdong book

商业伦理学管理方法

Name: 商业伦理学管理方法
Brand: Jingdong book
SKU: 3101011841
Price: 44.46 USD
Availability: OutOfStock

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Content Description

商业伦理是一门关于商业与伦理学的交叉学科，是商业与社会关系的基础。《商业伦理学管理方法》采用管理者的视角，在引用案例的同时，还介绍了相应的理论内容，从商业领域的话题一步步接近主题。《商业伦理学管理方法》不是写给那些为了满足求知欲不断与抽象理论周旋的哲学家，而是为未来的管理者准备的，有助于他们分析具体的道德两难问题，从而进行恰当的决断。

Catalogue

第一部分伦理与商业
第一章伦理的语言
被忽视的商业伦理
为什么要有伦理？
伦理学的三个传统流派
行为
行为主体
结果
对三个传统流派的评价
从哲学到实践判断：经理人决策指南
决策指南1：从道义论到行为准则
决策指南2：从德性伦理学到人格和人际关系
决策指南3：从结果主义到目标和结果
三种决策指南和决策制定
避免主观合理化
公开检验
换位检验
普遍性检验
管理判断与反思平衡
正确制定决策
为什么决策很重要
小结
讨论题
关键术语
案例竞争优势
第二章商业伦理问题产生的根源及对策
人性和利己主义
道德发展阶段理论
科尔伯格的道德发展阶段
组织中影响决策的主要因素
权威
摆脱责任
隧道视觉
主观合理化
外部压力
沟通障碍
避免道德滑坡的有效方法
小结
讨论题
关键术语
案例苦行僧的寓言故事
玛吉·诺曼与MiniScribe公司
第三章伦理、利益相关者、公司战略及价值创造
主导模式：以股东为中心的管理资本主义
变化和企业管理观点
与主导框架相关的一些伦理问题
跨越鸿沟：商业企业的利益相关者框架
股东和利益相关者
如果采用利益相关者观点需要建立一种实践伦理道德的利益相关者框架
利益相关者框架的三个层次
小结
讨论题
关键术语
案例企业信任
第四章全球市场中的商业伦理
全球业务中反复出现的伦理问题
全球经济中的差异问题
从认识差异到价值观碰撞：适应与否？
存在普世价值观吗？
价值观及原则：对市场和管理投资决策的重要性
全球市场中责任企业标准
小结
讨论题
……
第二部分商业职能领域的伦理
第五章领导力
第六章市场营销和运营
第七章财务与会计
第八章管理
第三部分伦理专题
第九章环境的可持续性及其给管理带来的挑战
第十章伦理前沿的管理
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