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Jingdong book

纽崔莱传奇(下)

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纽崔莱传奇(下)

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Content Description

《纽崔莱传奇(下)》讲述了一个引人入胜的真实故事。敢于梦想的主人公卡尔·宏邦100年前来到中国,从当地的生活、工作经历中得到启发,发明了以植物为原料的营养保健食品,为人们带来饮食平衡与健康。由此,他成立了纽崔莱产品公司,成为营养保健食品行业的鼻祖。同时,在产品销售过程中,他推动建立了全新的营销模式——多层次营销。
卡尔·宏邦几十年来大力宣传的营养理念逐渐被广为接受,而这位伟大的思想者仍未停下探索的脚步。他始终走在时代前沿,相继提出了可持续林业、土壤补给和生态旅游等先进理念。卡尔·宏邦于1973年辞
Author Description

山姆·宏邦,博士是纽崔莱创始人卡尔·宏邦之子,现任纽崔莱营养与健康研究中心总裁。他积极倡导健康的生活方式,向世界各地的人们介绍纽崔莱品牌,并鼓励人们追求健康和幸福。
Comments

纽崔莱和父亲的故事,其核心就是一个典型的美国梦。对于一些从不了解纽崔莱的朋友来说,这本书诉说了一个拥有企业家视野的男人经历无数磨难与历练……最终创立这个世界知名的维生素、矿物质及营养保健食品品牌的故事。
对于一些早已熟悉纽崔莱的朋友来说,这本书披露了父亲过去从未公开的故事和背景,让大家对目前销量达500亿美元的营养保健食品行业的起源有更深的了解…… 希望父亲一生努力不懈为纽崔莱奋斗的故事可以对大家有所启发,成功的秘诀就是坚持做自己喜欢且擅长的事,不放弃寻求真相,注意细节,最重要的是,别忘了保持一颗
Catalogue

卷二建构梦想(续)
第十六章倍立健片与双重危机
第十七章 “自然的精华,科学的精萃”
第十八章世界公民
第十九章南方海洋的冒险
第二十章化妆品冲突
第二十一章安利
第二十二章化解风暴
第二十三章薪火相传
第二十四章黄金年代
卷三缔造新世界
第二十五章重聚
第二十六章我的休假期
第二十七章回到原点
第二十八章完美平衡
第二十九章拥抱未来
致谢
附录
附录一名字的由来
附录二营养学和纽崔莱年表
Book Abstract

卷二 建构梦想(续)
第十六章 倍立健片与双重危机
在巴斯尔·富勒、马迪·卢斯、里克·里肯布鲁德开始参与销售时,纽崔莱产品是以零散杂乱的瓶装出现的,父亲一直想把包装简化一下,最后想到的办法是把维生素、矿物质及辅助食品因素合并成一个统一的包装。在父亲设计的包装中,有两个玻璃瓶和一个小盒子,玻璃瓶里装的是红色的维生素胶囊,小盒子里装着的则是绿色的矿物质片。胶囊和矿物质片,均包含由紫花苜蓿、水田芥、欧芹和酵母浓缩而成的纽崔莱独特配方。
新产品和以前的产品套装在价格上没有区别,一个月的用量同样是1

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