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Jingdong book

领跑未来:打造企业可持续的竞争优势

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领跑未来:打造企业可持续的竞争优势

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Content Description

你的公司是否兢兢业业却难以创造价值?
在日趋白热化的竞争之下,公司管理者们费尽心力削减成本、提高效率、加强公司的核心业务,然而,企业却仍难免在竞争对手面前丢盔弃甲,股东价值不断受损。
著名的商业战略思想家约翰·黑格尔和约翰·斯利·布朗认为:随着商业成长机会因企业、行业和全球经济格局的变化而迁移,传统的商业战略正在逐渐失效。在《领跑未来》一书中,两位作者描述了一种获取竞争优势的全新方式——加快能力建设——这将使公司经理们从固守现有资源的短视做法中解脱出来,从根本上对公司的性质及其战略发展进行重新思考。
黑格尔和布朗论述了企业打造可持续竞争优势的必由之路:深入开发独特的内部能力(动态专业化);发挥其他专业公司的资源优势(连接与协调);通过广泛的企业网络来加快学习(积极摩擦力)。
《领跑未来:打造企业可持续的竞争优势》中的范例是一些正在经历这种转变的公司,正是通过这些实例,《领跑未来》向管理者们阐明:他们必须采取哪些行动,才能使自己的企业做好准备以应对未采。他们将在作者的引导下了解:
◆如何有效利用在中国和印度兴起的能力建设新方法
◆如何利用外包来提高独有能力,同时分流非核心业务
◆如伺确定离岸业务的重点以获取最佳技能
◆如何在全球范围内借助互补性企业的专业化能力
◆如何使用新兴技术以支持能力建设
争夺市场领导地位的竞赛如火如荼,胜出者将是那些通过快速能力建设获得先机的企业。本书的观点富于胆识和前瞻性,无论对于公司高管、政策制定者、教育家,还是任何想了解21世纪将有哪些力量改变世界的人,《领跑未来》都是一本必读的好书。
Author Description

约翰·黑格尔第三(John Hagel III)是一位管理咨询顾问、公众演说家和作家,目前居住在硅谷。作为一名咨询顾问,他与高层经理们共同工作,帮助他们制定商业战略、改善公司业绩。他曾在高科技企业中担任高层管理职务,也曾为麦肯锡公司工作16年,其间担任该公司战略咨询业务负责人,并创立和领导过该公司的电子商务咨询业务。
作为一名作家,黑格尔有数部著作,其中包括最新问世的《冲出盒子:运用网络服务实现企业赢利与增长的战略》(Out of the Box:Strategies for Achieving Profits Today and Growth Tomorrow Through Web Services)以及商业畅销书《网络商机:在虚拟社群间扩大市场》(Net Gain ExPanding Markets Through Virtual Communities)(与阿瑟·阿姆斯特朗(Arthur Armstrong)合著)、《网络价值:客户制定规则之际的市场塑造》(Net Worth:Shaping Markets when Customers Make the Rules)(与马克·辛格(Marc Singer)合著)。
Comments

一本充满智慧的新书……它告诉我们:如今比较优势正在比以往任何时候更快地转移——从强调自然资源之类的结构性要素转向强调独特的创新与创业能力。
——《世界是平坦的》作者托马斯·L.弗里德曼

黑格尔和布朗关于创新程序的观点很有说服力——也颇具震慑刀。如果企业善于驾驭这些变革性力量,将会寻找到令人激动的成长机遇;反之,如果对这些力量视而不见,则可能遭受灭顶之灾。
——哈佛商学院企业管理Roben and Jane Cizik教席教授、《创新者的窘境》与《创新者的解决方案》作者克莱顿·M.克里斯坦森

作为一个全球供应链的亲身运用者,我们正在努力使松散结合的全球网络发挥出最大效用,而这本书捕捉到了我们所身体力行的理论的精髓。对于所有希望提高全球供应链效率的人,这都是一本必读的著作。
——利丰集团主席冯国经

全球市场上日益激烈的竞争要求我们采取有效的商业战略。这本书在如何更新战略思考方面发人深省,并就如何推动创新和能力开发提供了有价值的观点。
——诺基亚公司总裁佩卡-阿拉佩蒂拉

两位伟大的信息技术理论家,约翰·黑格尔和约翰·斯利·布朗,向我们说明了技能开发、专业化、连接与协调的重要性,这本值得一读的佳作无疑将为商业领袖们提供很好的指导。
——阿斯本研究所所长,《本杰明·弗兰克林:美式生活》作者瓦尔特·伊萨克森

通过对重塑当前商业环境的力量进行深入分析,作者对传统思维提出了机智的挑战。这是一部兼具极高思想价值和实践可行性的作品,它就如何在全球商业环境中取得成功提出了直接的问题和切实的指导。它必将促使相当多的企业管理者重新思考他们的战略。
——高盛国际副董事长罗伯特·D.霍马茨

这本书告诉我们:在飞速变化的全球资本主义体系中,什么才是生存与成功的最佳途径——它是一本互联新时代的圣经、一本兼收并蓄的企业记事、一本尖锐的商业环境评论、一部不可不读的佳作。
——KPCB公司合伙人维诺德·科斯拉
Catalogue

致谢
前言
第一章 在挤压成本之外
第二章 离岸业务
第三章 动态专业化
第四章 连接与协调的新形式
第五章 积极摩擦力
第六章 织造共同绩效
第七章 发展战略的新方法
结语
注释
作者介绍

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