{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}
free FREE

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

{{email ? __('Got it!') : __('Restock Alert')}}

We will notify you by email when the item back in stock.

Cancel
Yami

Jingdong book

一本书学会视觉营销

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

一本书学会视觉营销

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}
Ends in
{{ itemCurrency }}{{ item.valid_price }}
{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}
{{ itemDiscount }}
{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}
{{ itemCurrency }}{{ item.valid_price }}
Sale ends in
Sale will starts after Sale ends in
{{ getSeckillDesc(item.seckill_data) }}
{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details
Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.
Sold Out

Details

Full product details
Content Description

用画面来思考是我们的天性,图像就像激活大脑的快捷键:我们的大脑处理视觉元素的速度比处理文字快6万倍!

但是,对于真正的视觉营销来说,单纯地发布图片、视频或者采用其他视觉效果,还并不够。

为什么“要展示,不要叙述”的视觉营销策略最有效的?

如何促成目标受众更多的参与、对话和分享?

最优秀的、能够脱颖而出的视觉营销案例是怎样的?

如何完美地利用时机发布每一条内容?

社交媒体女王教你学会真正的视觉营销!

Author Description

叶卡捷琳娜·沃尔特(Ekaterina Walter),公认的商界和营销界思想领袖,精通各种可视化的营销手段,是品牌咨询机构BRANDERATI的联合创始人兼首席营销官。她定期为Mashable、Fast Company、Huffington Post及其他前沿刊物和网络刊物撰写文章,被媒体誉为“在Twitter科技类,你必须关注的27位女性之一”和 “社交媒体中最具影响力的女性之一”。她的观点经常被《福布斯》、《华尔街日报》等媒体引用,并被广泛转载。
Comments

★这本书简直就是数字时代的营销《圣经》!有各种极具说服力的例子和立刻可以操作的步骤。按照这本书所讲的方法,会获得前所未有的客户参与!

——南希·庞,英特尔公司全球市场部副总裁

★学会视觉营销是数字时代营销人员的基本素质。本书最重要的价值在于,教你怎么把视觉营销做好做对!

——加里·维纳查克,《纽约时报》畅销书作家,Vaynermedia总裁

★如果说一张图抵得上千言万语,那么《一本书学会视觉营销》抵得上百万美金。

——斯科特·蒙特,福特公司全球数据部主任

★你会从叶卡捷琳娜这里学到如何在图片等视觉元素中注入情感。《一本书学会视觉营销》两位作者拥有多年的一线经验。做网络营销时,强烈建议把这本书放在手边。

——沙琳·李,《纽约时报》畅销书作家,Altimeter Group 创始人

Catalogue

1.视觉营销的崛起
视觉营销的演化
视觉营销的历史与兴起

2.视觉营销的类型、技巧和手法
视觉内容的类型
视觉营销的七要素

3.平台的力量:社交网络上的视觉营销
Pinterest
YouTube
Facebook
Twitter
Instagram
Tumblr
Vine
SlideShare
Google+

4.设计视觉营销路线图:从战略到实施
设定目标
审核与分析
塑造你的视觉故事
确定视觉内容配方
为意外情况做好预案
发布和参与策略
制作并采购优秀的视觉元素
模因
GIF
信息图表
用户生成内容
视频:YouTube、Instagram和Vine
测量

5.视觉世界中的实时营销
什么是实时营销
实时营销的崛起
敏捷营销和社交数据的重要性
未来:四维营销

结语
致谢
注释
译后记

Book Abstract

写作有个不可告人的小秘密。作者们拒不承认,编辑们矢口否认,出版商压下传言。这个秘密的爆炸性太强了,一旦曝光,整个文学界都会给炸垮。至少,文学界是这么相信的。想知道这个秘密是什么吗?图画。人画画的历史已经有32000年。但书写的历史只有5000年。(考虑到第一种书写语言是图案性质的,就连这个日期也很值得商榷。)

1.我们这一代人里最成功的作家,J·K·罗琳(J.K. Rowling),两年前终于承认,她是先把哈利·波特的世界画出来才动手写的。

2.J·R·R·托尔金(J.R.R. Tolkien)在描写时中土世界之前先动手画。《指环王》的书里本有意进行说明,但出版商却说,不行。(直到彼得·杰克逊的电影大获成功之后,托尔金的绘画书才问世。)

3.动手写《在路上》之前,杰克·凯鲁亚克(Jack Kerouac)先用图把主要情节用画面形式表现了出来。

4.约瑟夫·海勒(Joseph Heller)用一份可视化的时间表帮忙跟踪《第二十二条军规》里角色的一举一动。

5.弗拉基米尔·纳博科夫(Vladimir Nabokov)为了跟上詹姆斯·乔伊斯(James Joyce)在《尤利西斯》里的叙事,奈画了一张图。

这份清单可以穷尽地列下去。站在文学和想象力的门槛边上,我们这些门外汉知道这些内幕吗?

我们不知道。很奇怪,不是吗?图画是我们叙事的基础,但似乎没人愿意承认。

没了视觉思维,我们的语言思维没法运作起来。我们这些成长在西方传统教育下的人觉得这很惊悚。图片是细枝末节,绘画是雕虫小技,涂鸦不登大雅之堂,正经的画作则是用来装饰门脸的。学校这样教育我们。

在这本奇妙的书里,叶卡捷琳娜·沃尔特(Ekaterina Walter)和杰西卡·基格里奥(Jessica Gioglio)向我们展示这样的看法错得多离谱。用画面来思考是我们的天性。分享这些画面一直是我们的梦想。随着全球社交网络时代的到来,我们拥有了一整套全新的工具,让梦想成真。

两位作者,衷心地感谢你们为我们展示了这些工具。很有趣。

……

Specifications

Brand Jingdong book
Brand Origin China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use
Add to favorites
{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}
{{__("Buy Directly")}} {{ itemCurrency }}{{ item.directly_price }}
Quantity
{{ quantity }}
{{ instockMsg }}
{{ limitText }}
{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}
Sold by JD@CHINA
Ship to
{{ __("Ship to United States only") }}
Free shipping over 69
Genuine guarantee

Added to Cart

Keep Shopping

More to Consider

{{ item.brand_name }}

{{ item.item_name }}

{{ item.currency }}{{ item.market_price }}

{{ item.currency }}{{ item.unit_price }}

{{ item.currency }}{{ item.unit_price }}

Coupons

{{ coupon.coupon_name_new | formatCurrency }}
Clip Clipped Over
{{ getCouponDescStr(coupon) }}
{{ coupon.use_time_desc }}
Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

All rights reserved by Yami.

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Yami

Download the Yami App

Back Top

Recommended for You

About the brand

Jingdong book

为您推荐

Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review
{{ totalRating }} Write a review
  • {{i}} star

    {{i}} stars

    {{ parseInt(commentRatingList[i]) }}%

Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}
Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Review

Yami Yami

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

{{ commentDetails.content }}

Yami
Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ commentDetails.likes_count }} {{ commentDetails.likes_count }} {{ commentDetails.reply_count }} {{commentDetails.in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}

Yami Yami

{{ showTranslate(reply) }}Show Less

{{ strLimit(reply,800) }}Show more

Show Original

{{ reply.reply_content }}

{{ formatTime(reply.reply_in_dtm) }}

{{ reply.reply_likes_count }} {{ reply.reply_likes_count }} {{ reply.reply_reply_count }} {{reply.reply_in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Cancel

That’s all the comments so far!

Write a review
How would you rate this item?

Please add your comment.

  • A nice nickname will make your comments more popular!
  • The nickname in your account will be changed to the same as here.
Thanks for your review
Our community rely on great reviews like yours to find the best of Asia.

Report

If you find this content inappropriate and think it should be removed from the Yami.com site, let us know please.

Cancel

Are you sure to delete your review?

Cancel

You’ve Recently Viewed

About the brand

Jingdong book