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酒店精细化管理实战手册 图解版

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《酒店精细化管理实战手册 图解版》在《图说酒店管理(实战升级版)》的基础上对工作内容、板块设置、实景图片进行了适当的改动和更新,系统地阐述了酒店服务礼仪、酒店互联网营销、酒店前厅服务管理、酒店客房服务管理、酒店餐饮服务管理、酒店商务中心服务管理等10个方面的内容,表述详细、图文并茂,并随书附赠实操光盘,为读者提供了实用的参考范例。
Content Description

《酒店精细化管理实战手册 图解版》从精细化管理的角度,详细阐述了酒店管理的各个方面。全书共11章,内容包括酒店管理导引、服务礼仪、在线营销、前厅服务、客房服务、餐饮服务、商务中心服务、康乐中心服务、管家服务、安全管理和工程管理。本书用浅显的语言和实景图片,将酒店管理方法、操作技巧形象地讲解出来,使读者可以轻松掌握各种管理方法,因而具有很强的可操作性。
《酒店精细化管理实战手册 图解版》适合酒店业各级管理人员阅读,也适合酒店业一线人员学习使用。
Author Description

江美亮,深圳大学毕业,获得理学和管理学双学士学位。深圳市好印象酒店管理有限公司总经理,民宿网连锁客栈pinpai创始人,在北海、深圳、茂名、三亚、山西、内蒙等地开设了经济型旅游度假连锁酒店。截止目前,经营和管理的经济型旅游度假连锁酒店有星海客栈、拾色客栈、海岛明珠酒店、雨馨客栈、原野时光客栈、海悦缤纷客栈、格田一号客栈等20多个pinpai共计100多家酒店。多年来,潜心研究酒店管理与服务,积累了丰富的理论知识和实战经验,尤其对于经济型酒店的投资、设计、规划、包装、pinpai建设、团队建设、客房营销、网络推广、连锁加盟等有一套完整的运作方案。主编《星级酒店精益管理与过程控制全案》《酒店前厅规范化作业流程 服务细节 疑难解答》《客户服务岗位就业实训教材》等书籍。
Catalogue

第 1 章 酒店管理导引 1
酒店是为客人提供住宿、餐饮等服务的企业,酒店各级人员能否做好自己所负责的工作,关系到酒店的发展前景。
导引01:酒店管理流程图 2
导引02:酒店管理架构图 3
导引03:酒店管理关键点 3
导引04:酒店管理核心术语 4

第 2 章 酒店服务礼仪精细化管理 9
礼仪是酒店服务的核心内容,良好的服务礼仪不仅有助于提升酒店服务水平,提高服务效率,而且会给客人留下深刻的印象,使其能够再次光临。
第 1 节 基础知识 10
知识01:酒店员工的基本礼节 10
知识02:整体仪容仪表要求 11
知识03:要用礼貌用语接待客人 12
知识03:酒店服务人员工作礼仪 14
知识05:服务礼仪每日自检 16
第 2 节 实战指引 18
实战01:仪容 18
实战02:着装 19
实战03:站姿 22
实战04:坐姿 23
实战05:走姿 24
实战06:蹲姿 25
实战07:手势 26

第 3 章 酒店在线营销精细化管理 31
市场竞争的加剧,使越来越多的酒店开始通过各种促销、降价的手段来完善自己的销售渠道,这使酒店与OTA等中介代理商之间的博弈更加激烈。对于更为广泛的散客来说,他们更愿意到有多家酒店可供选择的在线中介门户网站消费。
第 1 节 基础知识 32
知识01:在线营销服务商分类 32
知识02:在线营销模式分类 32
知识03:新型在线营销模式 33
第 2 节 实战指引 35
实战01:网站营销 35
实战02:QQ营销 37
实战03:微信营销 40
实战04:微博营销 45
实战05:团购营销 47
实战06:网上订房 49

第 4 章 酒店前厅服务精细化管理 55
前厅是酒店的窗口,客人对酒店的印象最先来自于前厅,前厅服务质量的好坏直接影响着客人对酒店的印象,同时也影响着酒店的收入。因此,酒店经理必须在前厅部主管的配合下,做好前厅各项事务的管理工作。
第 1 节 管理要点 56
要点01:客房分配工作要做细 56
要点02:做好入住登记 57
要点03:随时控制好房态 57
要点04:妥善处理超额订房问题 60
要点05:加强客房钥匙的分发及管理 61
要点06:做好前厅夜班客房报告 62
要点07:保留客人历史资料 63
第 2 节 实战指引 64
实战01:散客预订管理 64
实战02:团队预订管理 67
实战03:贵宾预订管理 68
实战04:客人抵店前准备工作管理 72
实战05:门童店门迎送服务管理 76
实战06:散客行李管理 79
实战07:团队客人行李管理 84
实战08:贵宾行李管理 88
实战09:委托代办服务管理 89
实战10:留言服务管理 91
实战11:电话总机服务管理 93
实战12:贵重物品保管服务管理 96
实战13:外币兑换服务管理 98
实战14:前厅客账管理 101
实战15:客人投诉管理 103
实战16:前厅服务质量检查 107
实战17:客房状态控制 110

第 5 章 酒店客房服务精细化管理 113
客房的清洁卫生是否到位、装饰布置是否美观宜人、设备物品是否齐全完好、服务人员的服务态度是否热情周到、服务项目是否周全丰富等,宾客都会有最敏锐的感受。客房服务质量的高低是宾客衡量“价”与“值”相符与否的主要依据。
第 1 节 管理要点 114
要点01:客房设备管理 114
要点02:客房钥匙管理 115
要点03:保证客房的清洁质量 116
要点04:客房部计划卫生整理 117
要点05:做好客房部值班记录 118
要点06:阅读和填写交接班记录 118
要点07:建立保存好文件档案 119
第 2 节 实战指引 120
实战01:进入客房服务 120
实战02:撤床服务 123
实战03:铺床服务 125
实战04:客房清扫管理 130
实战05:客房卫生间清扫 139
实战06:客用化妆室的清洁管理 143
实战07:开夜床服务 145
实战08:贵宾服务 152
实战09:会客服务 153
实战10:洗衣服务 156
实战11:擦鞋服务 159
实战12:托婴服务 161

第 6 章 酒店餐饮服务精细化管理 165
很多酒店都提供餐饮服务,有些酒店的餐饮收入甚至超过了住房收入。因此,企业必须加强餐饮服务管理,提高餐饮收入。
第 1 节 管理要点 166
要点01:加强餐饮安全卫生管理 166
要点02:加强菜肴制作过程质量控制 166
要点03:加强服务质量控制 170
第 2 节 实战指引 171
实战01:摆台作业管理 171
实战02:餐巾折花作业管理 175
实战03:迎宾领位服务管理 176
实战04:问位开茶服务管理 179
实战05:点菜服务管理 181
实战06:上菜服务管理 185
实战07:端托服务管理 189
实战08:斟酒服务管理 194
实战09:餐中服务管理 198

第 7 章 酒店商务中心服务精细化管理 203
商务中心是酒店开展打印、复印、传真、邮件等服务的地方,其服务效率的高低直接关系着客人对酒店的印象。
第 1 节 管理要点 204
要点01:确定服务项目与设备 204
要点02:配备合适的服务人员 204
要点03:制定服务质量标准 204
要点04:整体服务要协调好 205
第 2 节 实战指引 205
实战01:打印装订服务管理 205
实战02:复印服务管理 209
实战03:快递服务管理 211
实战04:票务服务管理 213
实战05:订车服务管理 216
实战06:会议室出租服务管理 219

第 8 章 酒店康乐中心服务精细化管理 225
康乐中心可以为客人提供良好的康乐服务,能让客人在住店之余享受生活,同时也能为酒店创造更多的收入。
第 1 节 管理要点 226
要点01:娱乐项目的设置 226
要点02:娱乐服务质量的控制 229
要点03:编外技师的管理 230
第 2 节 实战指引 233
实战01:健身房管理 233
实战02:台球室管理 236
实战03:保龄球室管理 238
实战04:壁球室管理 240
实战05:网球室管理 241
实战06:游泳池管理 242
实战07:高尔夫球场管理 245
实战08:棋牌室管理 247
实战09:桑拿室管理 248
实战10:按摩室管理 250

第 9 章 酒店管家服务精细化管理 255
酒店管家服务包括客房清洁、客房整理等内容。酒店管家部主要包括管家部经理、主管以及服务人员等。
第 1 节 管理要点 256
要点01:做好公共区域卫生管理 256
要点02:酒店布件的管理 261
要点03:员工制服的管理 266
第 2 节 实战指引 268
实战01:布件送洗管理 268
实战02:员工制服送洗、发放管理 271
实战03:大堂清洁管理 272
实战04:员工更衣室及饮水机的清洁管理 276
实战05:酒店绿化管理 277

第10章 酒店安全精细化管理 283
酒店安全是指在酒店范围内,所有人、财、物的安全及所产生的没有危险、不受任何威胁的生理的、心理的安全环境。酒店各级人员应从多方面着手,做好酒店的日常安全工作。
第 1 节 管理要点 284
要点01:建立安全部门 284
要点02:建立安检制度 287
要点03:运用监视系统 289
要点04:安全联防作业 289
要点05:加强消防管理 289
第 2 节 实战指引 292
实战01:安全监控系统管理 292
实战02:日常防盗管理 294
实战03:来访人员管理 296
实战04:可疑人员及物品的管理 298
实战05:客人行李管理 300
实战06:贵宾接待保卫管理 301
实战07:挂失事件处理 302
实战08:电梯困人事件处理 304
实战09:车辆安全管理 305
实战10:火灾防范 310
实战11:火灾处理 318
实战12:警示标志设置 322

第11章 酒店工程精细化管理 325
酒店的正常运营离不开各类工程设施设备,因此,各级人员必须严格按操作规程进行操作,不得损坏设施设备。
第 1 节 管理要点 326
要点01:营造酒店良好的硬环境 326
要点02:加强设备的综合管理 327
要点03:加强能源管理 327
要点04:处理好与其他部门的关系 328
要点05:人力方面做到一专多能 329
要点06:确保安全 329
第 2 节 实战指引 329
实战01:给排水设备管理 329
实战02:锅炉房管理 332
实战03:空调设备管理 334
实战04:电梯设备管理 340
实战05:电气设备管理 343
实战06:广播音响、电视设备管理 347
实战07:电话设备管理 349

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